This ranking is a comprehensive ranking based on the 2023 POP backend browsing index, download index, and social media hot brands, and these three indices are rated based on actual situations. Based on the interactive data of browsing, searching, and downloading in the POP backend, select the top 10 men's clothing brand hot search list for the year, in order to better understand industry trends and new season development.

From the sales trend of down jackets on Taobao and Tmall platforms, it can be seen that the weather started to cool down in October, and the demand for down jackets gradually increased. In November, due to the promotion of the Double Eleven event, the demand for down jackets reached its first peak. In early December, due to factors such as a sudden drop in temperature, the hot wave of northern travel, and the Taobao platform's good price festival, the demand for down jackets once again reached its peak.

Based on customer search interaction data and market research, data analysis was conducted on the hot search items and styles of cotton down for men and women's clothing in 2023. In terms of style design, fashionable and casual, simple European and elegant, as well as Japanese and Korean styles, and sports and leisure styles have received continuous attention from the market and remain popular; Among them, the simple European style has the highest proportion of cotton down in women's clothing, up to 28%, and the sports and leisure style has the highest proportion of cotton down in men's clothing, up to 21%; It is worth noting that women's clothing made of cotton down has received additional attention in 2023 for its fashionable function and outdoor sports style, as well as the new Chinese style.

The POP market research team for this issue will cover seven modules, including the introduction of the new series of Chuu brand, the proportion of category sales and style analysis, color application, key category analysis, popular element application, summary+development extension recommendation.

According to the analysis of the top 100 downloads of cotton down for men's and women's clothing from November to December in POP, the fashion and leisure style for men's clothing is more prominent, followed by the fashion and functional style, and the middle style is mainly used for women's clothing. It is worth noting that some new Chinese style down jackets have still received a lot of attention from users this month. In terms of silhouette, the loose and straight fit version is the main one, followed by the A-line version, including straight bread jacket, lightweight down jacket, down vest, motorcycle jacket, etc; In terms of craftsmanship details, protective hoods, contrasting color splicing, modular deconstruction, and stitching are given special attention; On the fabric side, fabrics with special textures, such as corduroy and fleece, are highly valued.

According to the data analysis of the top 100 men's suits downloaded by users in November, the key styles in the recent suit market are business casual and lightweight workwear. In terms of details, there is more attention to changes in the collar and partial splicing. The craftsmanship focuses on water diamonds, pearls, and metal decorations. In terms of silhouette, the wide shoulder design is worth noting. Simple suit styles are enhanced with exquisite detail designs to increase visual appeal and elevate the fashion level of individual pieces.

In 2023, the overall sales revenue of the men's clothing category on the Double Eleven Festival amounted to 8.374 billion yuan, with a significant increase compared to the same period last year. In 2021, affected by the domestic epidemic, consumers remained vigilant and their shopping desire did not increase significantly. In 2023, the economy recovered and remained basically the same as in 2021, with a difference of 120 million yuan.

November 11th was the peak demand period for cotton down jackets during the entire Double Eleven period, and there was a slight fluctuation on October 30th stimulated by the first wave of warm-up activities. Cotton down jackets, as non consumable items, are more likely to be purchased according to actual needs compared to consumers who generally hoard electronic products, daily necessities, etc. Therefore, they are in the most enthusiastic demand on the day of Double Eleven.

Based on the analysis of the top 100 men's trousers/shorts downloaded by users in October, the key styles in the recent trousers market are workwear, mountain, and sporty casual styles. In terms of details, workwear pockets, curved segmentation, partial splicing, adjustable leg openings, and stitched decorations have received more attention. The focus of craftsmanship is on adhesive patches, embroidered patches, and leather patches, which are popular choices. As for accessories, zippers, drawstrings, and ribbons are still worth paying attention to.

According to the analysis of the top 100 men's clothing jacket data downloaded by users from September to October, the jacket market in the past two months has mainly presented two mainstream styles: fashionable workwear and business commuting. Leather decoration and heterogeneous lapels are the key design details of individual items; In terms of craftsmanship, jacquard logos have received consumer attention; Shirt style business jackets, standing collar short work jackets, and half high collar hooded protective jackets are currently popular choices in the single item market.

According to the analysis of the TOP 100 men's suit downloads in July, the recent month's suit market has shown a trend dominated by business casual and light industrial style, focusing on the simple and neat H-line silhouette. In terms of detailed design, firm shoulder lines, high button positions on the western collar, and exquisite edge wrapping have become some of the characteristics of suits. Key fabrics to pay attention to include noise surface texture and color-woven check patterns, all of which reflect the modern men's demand for business occasions and comfortable fashion.

Based on the data analysis of the TOP100 downloaded men’s jackets in July, leisure fashion and workwear are the leading styles. As the recommended fabric, lightweight nylon with a thin texture brings a comfortable wearing experience. Patch pocket, decorative edge and badge are the key designing points that explore diverse looks. For craft, color blocking remains to be a hot element in the market.

According to the TOP100 downloaded men’s trousers and shorts in January, Business Leisure and Workwear dominate the market, followed by Smart Casual and Athleisure. The detail of lower garments focuses on waist design, patch pocket, and side decoration. Ingenuity is injected to create a sense of fashion effortlessly. For craft, splicing and deconstruction subvert the conventions and meet the individualized needs in the market.

According to the TOP100 downloaded men's midi pants in September, Workwear(31%) and Athleisure(20%) are still the key styles; splicing is the noteworthy craft; to details, 3D pocket, leg design, and side seam decoration have been appeared the most.

According to the data analysis of TOP100 downloaded men's middle length pants and shorts in July, workwear(30%) and athleisure(28%) are still the mainstream, followed by smart casual style(17%). Loose straight tube, knee-length cargo pants and cuffed track pants are the main silhouette. In detail, multi-pocket design and waist decorations are noteworthy, while splicing stands out in the craft category.

According to the professional semi-annual market research and interactive data, popular outdoor jacket pays attention to color blocking(12%), functional pocket(16%) and additional accessory(22%) to present both functionality and decorations. Diversified elements are combined as one.

According to the TOP100 downloaded men's midi pants and shorts of POP users in May, workwear(25%) and athleisure style(23%) occupy the most. Deconstruction is the main craft, and 3D pocket, side color stripe and detachable leg are the noteworthy design points.

Based on the interaction data of POP users in May, smart casual and avantgarde brand are the main styles of boys' short. Letter and animal printing are the two most popular pattern elements. Positioning printing and splicing are the noteworthy crafts in May.

According to the data of TOP100 downloaded men's jackets of POP users in April, smart casual and athleisure are still the main styles, and the popularity of business leisure recovers. All-over logo jacket increases the visual highlights. Different materials update the traditional edge design and bring innovation. Front-and-back design greatly improves the practicality.

According to the TOP 100 downloaded men's suit of POP users in March, business leisure style occupies 58%, rune art 13% and workwear 5%. The suit design this season pays more attention to the linear feel, and the outstanding placket design uses composite, overlapping and segmentation. Influenced by the military feeling, workwear suit is also a noteworthy point in this season.

According to the interaction data analysis of POP users in March, we release this TOP ranking of boys' midi trousers. J-korea and smart casual are the main styles in March. And influenced by the seasonal development and fashion trend, avant-garde brand improves obviously. Letter and animal patterns are mainly combined with flexible brushstroke and playful expression. Pocket decoration occupies the biggest proportion of craft, which is fused with splicing and deconstruction. Positioning print is also an important craft of trousers to enrich the monotonous boys' trousers.