According to the interaction data of POP users in March, the searches of lingerie and corset increase a lot, which reflects that consumers are paying more attention to comfort and functionality. Lace occupies the biggest proportion among all the design elements, and the application of lace edging also becomes popular, which is presented in more delicate and diversified styles.

According to the data analysis of POP users from February to April, the proportion of mature elegance style improves obviously among dress, followed by simple sophistication and cotton-linen deconstruction styles. X-line is the key silhouette, and the demand for practicality leads to the popularity of workwear and sportswear. Splicing is the mainstream of craft design, and deconstruction and knot are also essential.

According to the data analysis of POP users in March, simple sophistication is the most attractive style of women's fur and leather. Jacket is the most common item, and leather dominates the texture markets. Cropped silhouette rises obviously this month, and splicing and quilting are still noteworthy.

According to the interaction data of users and market analysis, we make this TOP ranking of women's underwear. Among all the design elements, lace fabric and embroidery occupy the biggest proportion, followed by embroidery. As the most important element for underwear design, splicing is also a key design for lace except for pattern changes.

This article mainly aims at sorting out the data of users' attention to popular denim brands this year, refining the annual hot search list of denim brands combined with market heat and topic, and analyzing it from the perspectives of items, crafts, details and so on.

According to the research and download data of our users, we release our Top30 brand ranking and select six of the most popular brands and keywords for recommendation.

According to data analysis of TOP 100 downloaded women's sweatshirts from mid-September to mid-October, the young lady style is almost as the same as simple and sophisticated style which holds 44%, and OL style dresses gain more and more attention. The waisted silhouette is dominant, and asymmetric details draw much attention.

Based on downloading interactive data of users in the first half of 2020, this report ranks top 30 brands of women's leather and fur, and makes a key analysis of key brands and key designs to help with the development of new products. In the leather and fur industry, sophisticated luxury brands lead the top list, and other brands like Hermes, Fendi and Burberry also draw much attention with their refined details. Designer brands which specialize in leather and fur are accepted by the market with simple, practical yet novel designs. Original designer brands from Japan, Korea and China like FANO and Stylenanda create bold designs and pursue high-quality, comfortable items.

This report ranks the top 30 brands based on downloading interactive data of users in the first half of 2020. The top brands are analyzed by POP before. And this report will combine practical and recognizable brands with heated topics and popular items to make an analysis.

According to data analysis of top 100 downloaded women's shirts in May, simple and sophisticated style and young lady style are main styles. Decorations are mainly applied to collar, followed by the waist and sleeves. Ruffle and decoration gain much attention. Deconstructed styles decline.

According to data analysis of TOP 100 downloaded women's suits in March, emerging design style and fashion leisure style are main styles. The straight and X-line silhouettes are mainstream. Knot and splicing still draw much attention. The hip-length and practical suit gains much attention.

According to data analysis of TOP 100 downloaded women's trench coats from February to March, deconstruction of cotton & linen and the athleisure style become the main styles of the month. For silhouettes, X-line and H-line are mainstream silhouettes. The A-line cape-like trench coat gains more attention. Splicing, deconstruction and crinkles are still popular. According to the latest data of the four fashion weeks, the pleated hemline grows and becomes the key to crinkled trench coat.

According to data analysis of TOP 100 downloaded women's shirts from January to February, the simple & sophisticated style and the young lady style are main styles. For patterns, print of plants and florals is the main pattern. The maximalist geometric print gains more attention. Splicing and pleating still draw much attention. Deconstruction is still the key to shirts of S/S 2021.