Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
- Item Category
Down Jacket -- The TOP Ranking for Girls
According to the TOP100 downloaded girls' down jackets of POP Fashion users in November, 2021, Smart Casual occupies the biggest part, followed by J-Korea; minimalist silhouettes, such as straight crop, are popular; quilting remains to be the most noteworthy craft, which presents richer patterns this season.
Lyst -- The Year in Fashion 2021
This year brought the vaccine and with it a transition to the "new normal"; we dressed up to go out and to make ourselves feel good. But the effects of covid remained; we craved comfort and a new form of workwear, while on-screen moments continued to influence us more than ever. Over the course of the year 150 million+ shoppers looked on fashion shopping platform Lyst.
2021 Double 11 Sportswear Data Analysis
There came the 13th double 11(the online shopping carnival on November 11) for Chinese consumers. Sales Volume and quantity broke the history records once again. According to the data from November 1 to 11, 2021, POP-Fashion made a Top 10 list of sportswear brands: Nike remains the biggest winner, followed by ANTA and LI-NING.
Positioning Pattern -- The TOP Ranking of Menswear Pattern
According to the most 100 downloaded men's positioning patterns in October and November, Smart Casual and Streetwear Brand are the main styles; letters and shapes are grouped to show diversified patterns; minimalist badges remain popular, while cartoon patterns are presented by more characters; printing, embroidery, and applique are still the most prevalent pattern crafts in the market.
Suit -- The TOP Ranking of Womenswear
According to the TOP100 downloaded women's suits in October and November, Simple Sophistication has revealed a clear uptrend, while Youthful Elegancy is increasing as well. X-line dominates the silhouette market, and the casual H-line has trended upward. To crafts, splicing and deconstruction are combined to create more stylish pieces.
Sweatshirt -- The TOP Ranking of Girls' Wear
Based on the interactive data analysis of POP users in October, J-Korea(25%) has trended downward, while smart casual style(46%) steps up; letter and animal are the main elements for pattern design; to craft, positioning print(36%) occupies the largest proportion, followed by ruffles(16%).