Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
- Item Category
2022 Semi-annual TOP Ranking of Women's Underwear
Based on the interactive data of POP Fashion users from January to June, we figure out a TOP30 list of underwear brands and put emphasis on the TOP6 to introduce you the important design elements and industrial keywords.
All-over Pattern -- The TOP Ranking of Menswear
According to the data analysis of TOP100 downloaded all-over menswear patterns on POP Fashion in May and June, monograms still share the biggest part, which continues the classic and improves the brand identity; the changes and combinations of letters and shapes provide artistic letters, cartoon icons and creative checks; besides, abstract geometric shape is also an important design. All-over printing and jacquard are the main presentations.
2022 Semi-annual TOP Ranking of Outdoor Sportswear
With the rise of outdoor sports as mountaineering, camping and hiking, POP Fashion lists out the most popular mid/high-end sportswear labels in the first half of 2022. The North Face presents the highest sales volume and profits, followed by Arc’teryx. Besides, we can also see the increasing of Chinese brands, especially TOREAD and KAILAS.
T-shirt & Polo -- The TOP Ranking of Menswear E-commerce
According to the bestsellers on T-mall and Taobao(May 1~May 31), POP Fashion figures out the trendy keywords of T-shirts and polos. We can see from the TOP10 list of online stores that NELLY owns the best sales volume and most favourite products, followed by Uniqlo flagship store and HLA.
Overcoat -- The TOP Ranking of Womenswear
According to the TOP100 downloaded women’s overcoats from April to June, Simple Sophistication is the most noteworthy style as Youthful Elegancy has trended downward; comfortable H-line silhouette takes the place of X-line; heterogeneous splicing and the use of accessory are the most potential crafts.
Sweatshirt -- The TOP Ranking of Menswear
According to the data analysis of TOP100 men’s sweatshirts in May, Streetwear(34%), Smart Casual(23%) and Unisex(20%) are the main styles; Athleisure(6%) and Avant-garde(6%) are also noteworthy. In this month, the design of sweatshirt focuses on letter patterns, patchwork, appliques and stitched details. Besides, mock-layered design is also welcoming in the market.