Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
- Item Category
Jacquard Pattern -- Q3 2021 TOP Ranking of Men's Knitwear
According to the interactive data of POP users and researches, we made this TOP10 list about knitwear pattern in Q3 2021. We can see that letters and brand logos are still the popular elements. Geometric shapes have been more noteworthy in the third quarter. Checkerboard, round dots and distorted argyles are the core points. Notably, paisley pattern is ranked as the TOP9, which draws our attention.
Underwear -- The TOP Ranking of Womenswear
Based on the interactive data and market researches of POP users in August, sets and bras are searched the most. More and more consumers start to pursue underwear in set. Healthy, comfortable seamless bra still occupies a higher proportion. Being both good-looking and practical has become a trend for underwear. More comfortable, eco-friendly fabrics and multi-function designs are integrated into underwear.
Cardigan & Pullover -- The E-commerce TOP Ranking of Girls' Knitwear
According to the interactive data and sales volume of Tmall and Taobao, pattern is the most important factor, and flower patterns(32%) occupy the most proportion, followed by animals. Cable and pointelle knitting are the major crafts. And in details, sweet and retro ruffles and puff sleeves enrich the highlight of girls' cardigan and pullover.
Puffa Jacket -- The Top Ranking of Womenswear
According to the interaction data and download amount of POP users in August and September, youthful elegancy(33%) has been the most popular style. H-line silhouette is mainly presented in a length of 65cm. In craft, heterogeneous splicing and deconstructed splicing both present the design taste of splicing.
Placement Pattern -- The Top Ranking of Womenswear
According to the TOP100 downloaded placement womenswear patterns of POP users in August, streetwear style(45%) takes the biggest part of the market, followed by minimalist styles(30%) and romantic natural styles(25%). Plant & flower, animal, shape and cartoon character are the elements for pattern design, and the most popular heart and bear are presented in an innovative way. Cartoon IPs are still loved by most lux brands. These placement patterns are mainly presented by digital printing and direct spraying.
Overcoat -- The TOP Ranking of Womenswear
According to the TOP100 downloaded women's overcoats of POP users from July to August, youth elegancy, simple sophistication and elegant lady are the main styles. Simple sophistication keeps its position, while elegant lady has attracted more attention. The neat tailoring of H-line and X-line is rather noteworthy. Splicing continues to be the main craft of overcoat in this month.