According to the data of designer brands in the second half of 2019, we select the TOP 30 kidswear designer brands and analyze them from proportions of mainstream styles, key items and design details. From the TOP 30, we can see Chinese designer brands gain more and more attention. The influence of Chinese designer brands such as Qimoo, miidiitapir and Viciusss is growing. Emerging design holds the largest part. The popularity of retro and elegant style endows delicate romantic designer brands with higher attention. Avant-garde fashion brands and the relaxed sports style get steady attention. The cotton & linen style and folk style gain the minority.

According to the data analysis of TOP 100 downloaded women's pants of POP users in October, the simple & sophisticated style is still dominant. Fashion leisure is the second. The cotton & linen style declines compared with August and September. For silhouette, fitted pants dominated by the simple & sophisticated style take up a large part. Straight pants grow. Tapered pants which were warmly welcomed by the market in S/S 19 decline in A/W. Pleats and deconstruction are main design crafts.