Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
- Item Category
TOP 30 -- Hot Brands in Kidswear Retail Market in 2019
According to the data analysis of hot brands in kidswear retail market in 2019, Zara, the fast fashion brand, rises to the first place. Korean brands are relatively steady. Chinese brands like GXG.kids and M.Latin have clear growth, indicating that Chinese brands draw more and more attention.
Mid-length Trousers -- The TOP List of Menswear
According to the data analysis of TOP 100 downloaded men's mid-length trousers of POP users in December, the business leisure style grows to the highest proportion, while the fashion leisure style declines clearly. The workwear style and the athleisure style are comparatively steady compared with last month. For silhouettes, the straight and the gathered-ankle trousers are dominant. Workwear trousers have a growing momentum. Splicing is the main craft, as well as some applique decoration.
Revival of The Classic -- The Comprehensive Analysis of Luxury Brands
In the next five to ten years, the luxury market in Asia will usher in the second spring, with the revival of the classic and the rise of time-honored brands as the main driving forces. As China's economy continues to grow, the rich post-1980s generation is driving luxury consumption, and the post-1990s generation will also become an emerging power and pioneer of luxury consumption. And at the same time, McKinsey, a world-leading consulting firm, predicts: "China's luxury consumption will account for 3/4 of new global spending by 2025." Luxury consumption in China will almost double by 2025, driven by an explosion in upper-middle class and a growing interest in outbound travel. About 70% of consumers will buy luxury goods overseas.
Popular Items in The Second Half of 2019 -- The TOP List of Womenswear
According to analysis of searching data from June to December, the sweatshirt is the most frequently searched. Puffa jackets, dresses and shirts are comparatively steady, while the search frequency of leather clothing is relatively increased. This report will analyze top items and items of the hottest style.
The TOP List of Designer Brands in The Second Half of The Year -- The TOP List of Kidswear
According to the data of designer brands in the second half of 2019, we select the TOP 30 kidswear designer brands and analyze them from proportions of mainstream styles, key items and design details. From the TOP 30, we can see Chinese designer brands gain more and more attention. The influence of Chinese designer brands such as Qimoo, miidiitapir and Viciusss is growing. Emerging design holds the largest part. The popularity of retro and elegant style endows delicate romantic designer brands with higher attention. Avant-garde fashion brands and the relaxed sports style get steady attention. The cotton & linen style and folk style gain the minority.
Jeans -- The TOP list of Menswear
According to the data analysis of TOP 100 downloaded men's jeans of POP users in November, the fashion leisure style holds 20%; the street style holds 14% and the workwear style takes up 17%. The well-fitting trousers occupy the largest part, 23%, followed by workwear trousers (18%), straight trousers (13%) and tampered trousers (8%). In terms of crafts, splicing and applique still take up a large part, while the distressed craft is 5%.
Pants -- The Top List of Womenswear
According to the data analysis of TOP 100 downloaded women's pants of POP users in October, the simple & sophisticated style is still dominant. Fashion leisure is the second. The cotton & linen style declines compared with August and September. For silhouette, fitted pants dominated by the simple & sophisticated style take up a large part. Straight pants grow. Tapered pants which were warmly welcomed by the market in S/S 19 decline in A/W. Pleats and deconstruction are main design crafts.
Trousers -- The TOP List of Menswear
According to data analysis of TOP 100 downloaded men's trousers in September, fashion function and fashion leisure style are steady compared with last month, and business leisure style grows. Letter is still the mainstream. Check and camouflage still grow. Splicing reaches a record high. Applique also appears. Accessories like tapes are important decorations for workwear trousers.
Trousers -- The TOP List of Womenswear
According to data analysis of women's trousers from September to October, simple & sophisticated style is dominant, followed by sporty function and fashion leisure. And the rest is avant-garde brands. Letter is the main pattern, followed by stripes, plants and florals. For crafts, splicing, deconstruction and knot are main expressions.
Pants- The Popular Item in Menswear
According to the analysis of mid-length pants in August, the proportions of fashion leisure style and athleisure are almost equal. And the functional style still takes up a large proportion. The check is back and the camouflage also plays an important role in autumn and winter. The splicing rises a little compared to last month.
The Mid-Length Pants -- The Popular Pants in Menswear Markets
According to the analysis of mid-length pants in July, both smart leisure and fashion function hold almost the same shares, but they all see a decrease. Athleisure mid-length pants see a rise. For pattern, letters play a key role. Splicing is the most important craft.
Knitwear -- The Analysis of Popular Items for Boys
In August, the smart casual and preppy style is dominant. Pullovers are most popular, followed by vests and cardigans. On crafts, jacquard holds the majority. Letters, animals, stripes and geometric shapes stand out.
Pants -- Popular Items in Men's Markets
In June, smart leisure and smart functional held the almost same shares. The rising of Chinese brands caught attention. Smart function was still dominant, and athleisure was increasingly popular. Piecing and tapes are highlighted.
Jeans -- Analysis of Popular Items in Menswear Markets
In June, street brand are dominant, seeing a rise of 5%, while smart casual remained stable. The share of letters increased by 2%, and splicing saw a rise of 6%.