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ANALYSIS

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

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  • TOP 30 -- Hot Brands in Kidswear Retail Market in 2019
    Data Reports

    2020-01-09 122592

    TOP 30 -- Hot Brands in Kidswear Retail Market in 2019

    According to the data analysis of hot brands in kidswear retail market in 2019, Zara, the fast fashion brand, rises to the first place. Korean brands are relatively steady. Chinese brands like GXG.kids and M.Latin have clear growth, indicating that Chinese brands draw more and more attention.

  • The TOP List of Designer Brands in The Second Half of The Year -- The TOP List of Kidswear
    Data Reports

    2019-12-23 98970

    The TOP List of Designer Brands in The Second Half of The Year -- The TOP List of Kidswear

    According to the data of designer brands in the second half of 2019, we select the TOP 30 kidswear designer brands and analyze them from proportions of mainstream styles, key items and design details. From the TOP 30, we can see Chinese designer brands gain more and more attention. The influence of Chinese designer brands such as Qimoo, miidiitapir and Viciusss is growing. Emerging design holds the largest part. The popularity of retro and elegant style endows delicate romantic designer brands with higher attention. Avant-garde fashion brands and the relaxed sports style get steady attention. The cotton & linen style and folk style gain the minority.

  • Sweatshirts -- The Top List of Menswear
    Data Reports

    2019-12-03 110078

    Sweatshirts -- The Top List of Menswear

    According to the data analysis of TOP 100 downloaded men's trousers of POP users in November, the athleisure and street fashion brands are steady, while sweatshirts of the fashion leisure style decline. In terms of pattern, letter elements decline a little compared with last month while figure element increases. Splicing and printing take up the largest part. Text and printing are still the first choice of sweatshirts. In terms of crafts, color blocks and spliced materials are dominant. Fleece is hopeful to be the popular fabric in next season.

  • Overcoats -- The TOP List of Women's Knitwear

    2019-11-30 112260

    Overcoats -- The TOP List of Women's Knitwear

    Women's knitted overcoats are dominated by the simple & sophisticated style. Compared with short cardigan or jackets, overcoats cost more in terms of length and yarns (wool or cashmere), so the athleisure and the young lady style are not prominent. The TOP list of knitted overcoats is ranked by POP users' downloading interactive data in November. Pattern and craft are still the focus of the market. Abstract or specific geometric patterns like square, rhombus and round take up almost a half proportion. Animal prints include leopard print and zebra stripe and regular patterns, and its combination with other elements is worth more attention. The deconstruction of overcoats and stitch changes are important techniques of the simple & sophisticated style, fashionable and elegant.

  • Sweatshirts- The TOP List of Girls
    Data Reports

    2019-11-07 117059

    Sweatshirts- The TOP List of Girls

    According to data analysis of the TOP 100 downloads of girls' sweatshirts in October, the fashion and leisure style is the key style. In terms of patterns, letters pattern is dominant, holding the highest proportion, and the following is animal and floral pattern. For crafts, there are embroidery, positioned printing, applique and splicing. Combination of diversified crafts is usual.

  • Sweatshirts -- The TOP List of Menswear
    Data Reports

    2019-10-09 98908

    Sweatshirts -- The TOP List of Menswear

    According to data analysis of TOP 100 downloaded men's sweatshirts in September, fashion leisure style is stable, while street fashion brands and athleisure style grows. Letter pattern remains the mainstream element in menswear market. Splicing declines by 5%, and print increases.

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