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ANALYSIS

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

  • TOP 30 -- Hot Brands in Kidswear Retail Market in 2019
    Data Reports

    2020-01-09 121613

    TOP 30 -- Hot Brands in Kidswear Retail Market in 2019

    According to the data analysis of hot brands in kidswear retail market in 2019, Zara, the fast fashion brand, rises to the first place. Korean brands are relatively steady. Chinese brands like GXG.kids and M.Latin have clear growth, indicating that Chinese brands draw more and more attention.

  • Recommended Brands of The Year -- The TOP List of Women's Knitwear Designer Brands
    Data Reports

    2020-01-09 115820

    Recommended Brands of The Year -- The TOP List of Women's Knitwear Designer Brands

    The TOP 30 list of women's knitwear designer brands of the year is ranked based on users' browsing and search interactive data in 2019. Here we select practical brands to recommend, analyze key design elements of brands, and help with the development of knitwear in the new season.

  • Shirts -- The TOP List of Menswear
    Data Reports

    2020-01-03 78297

    Shirts -- The TOP List of Menswear

    According to data analysis of TOP 100 downloaded men's shirts of POP users in December, the business leisure style grows a little, while the fashion leisure style declines. Street fashion brands are steady compared with last month. The workwear shirt is prominent, and worth attention. Check and stripe are dominant patterns. Texts are added by decorations. Applique and splicing are steady. Business shirts grow a little, with print and details to heighten the delicate feel. The check shirt also occupies a certain proportion.

  • Revival of The Classic -- The Comprehensive Analysis of Luxury Brands
    Data Reports

    2019-12-31 125453

    Revival of The Classic -- The Comprehensive Analysis of Luxury Brands

    In the next five to ten years, the luxury market in Asia will usher in the second spring, with the revival of the classic and the rise of time-honored brands as the main driving forces. As China's economy continues to grow, the rich post-1980s generation is driving luxury consumption, and the post-1990s generation will also become an emerging power and pioneer of luxury consumption. And at the same time, McKinsey, a world-leading consulting firm, predicts: "China's luxury consumption will account for 3/4 of new global spending by 2025." Luxury consumption in China will almost double by 2025, driven by an explosion in upper-middle class and a growing interest in outbound travel. About 70% of consumers will buy luxury goods overseas.

  • Popular Items in The Second Half of 2019 -- The TOP List of Womenswear
    Data Reports

    2019-12-30 97785

    Popular Items in The Second Half of 2019 -- The TOP List of Womenswear

    According to analysis of searching data from June to December, the sweatshirt is the most frequently searched. Puffa jackets, dresses and shirts are comparatively steady, while the search frequency of leather clothing is relatively increased. This report will analyze top items and items of the hottest style.

  • Hot Brands in The Second Half of 2019 -- The TOP List of Women's Knitwear in Retail Market
    Data Reports

    2019-12-28 128917

    Hot Brands in The Second Half of 2019 -- The TOP List of Women's Knitwear in Retail Market

    The TOP list of hot brands of women's knitwear in the second half of 2019 is ranked according to users' browsing and searching interactive data. The design competition and international fashion week draw much attention on YINGER FASHION GROUP, and its subline brands, INSUN and PSALTER are prominent. The brand for lady style, Sandro, is more popular. With the increasing popularity of topics such as minimalism and environmental protection, brands such as TWIN-SET and Stella McCartney have also become more popular.

  • Sweatshirts -- The TOP List of Boys' Wear
    Data Reports

    2019-12-24 127817

    Sweatshirts -- The TOP List of Boys' Wear

    According to the data analysis of TOP 100 downloaded boys' sweatshirts of POP users in November, the J-Korean style (47%) and fashion leisure style (45%) become key styles in the month. Letters and texts (41%) and animals (20%) are major patterns. Influenced by mixed crafts, positioning printing (58%) is significantly ahead of embroidery, applique, splicing and other crafts and occupies the first place.

  • The TOP List of Designer Brands in The Second Half of The Year -- The TOP List of Kidswear

    2019-12-23 98543

    The TOP List of Designer Brands in The Second Half of The Year -- The TOP List of Kidswear

    According to the data of designer brands in the second half of 2019, we select the TOP 30 kidswear designer brands and analyze them from proportions of mainstream styles, key items and design details. From the TOP 30, we can see Chinese designer brands gain more and more attention. The influence of Chinese designer brands such as Qimoo, miidiitapir and Viciusss is growing. Emerging design holds the largest part. The popularity of retro and elegant style endows delicate romantic designer brands with higher attention. Avant-garde fashion brands and the relaxed sports style get steady attention. The cotton & linen style and folk style gain the minority.

  • Popular Brands in the Second Half of 2019 -- The TOP List of Men's Knitwear in Retail Markets
    Data Reports

    2019-12-10 100957

    Popular Brands in the Second Half of 2019 -- The TOP List of Men's Knitwear in Retail Markets

    The TOP list of men's knitwear of the second half of 2019 is ranked according to the search and browse interactive data of users. CROQUIS, a subsidiary brand of JNBY Co., LTD., is the top 1 in the second half of the year. System Homme and Tommy Hilfiger were among the top 10 brands in the first half of the year, and are still popular in the second half of the year. K-BOXING has risen from the 20th in the first half of the year to the eighth in the second half of 2019. In March 2019, the brand held the third men's jacket show in Shanghai. The futuristic and heroic layout of show, geometric elements, metallic fabrics, and the crisp silhouette are more popular with young consumers. Brie Larson, the Oscar-winning actress and leading actress of Captain Marvel, was invited to the show, and the co-branded products were launched. LILANZ is the tenth of the list, because it continues to enrich the product structure, and add fashionable designs and match. The LESS IS MORE light fashion series launched by LILANZ starts from a younger perspective and focuses on detail changes and creativity in product design.

  • T-shirts -- The TOP List of Menswear
    Data Reports

    2019-12-10 109834

    T-shirts -- The TOP List of Menswear

    According to the data analysis of TOP 100 downloaded men's T-shirts of POP users in November, the fashion leisure and street fashion brands decline compared with October, while the athleisure style has an obvious growth. Texts and figures are dominant in patterns, but they decrease. Printing is still dominant, followed by splicing. The market still focuses on big brands and fashion brands. Chinese fashion brands also rise and return. Text and printing are still necessary. Pockets and deconstruction gain more attention in November.

  • Sweatshirts -- The Top List of Menswear
    Data Reports

    2019-12-03 109304

    Sweatshirts -- The Top List of Menswear

    According to the data analysis of TOP 100 downloaded men's trousers of POP users in November, the athleisure and street fashion brands are steady, while sweatshirts of the fashion leisure style decline. In terms of pattern, letter elements decline a little compared with last month while figure element increases. Splicing and printing take up the largest part. Text and printing are still the first choice of sweatshirts. In terms of crafts, color blocks and spliced materials are dominant. Fleece is hopeful to be the popular fabric in next season.

  • Overcoats -- The TOP List of Women's Knitwear

    2019-11-30 110379

    Overcoats -- The TOP List of Women's Knitwear

    Women's knitted overcoats are dominated by the simple & sophisticated style. Compared with short cardigan or jackets, overcoats cost more in terms of length and yarns (wool or cashmere), so the athleisure and the young lady style are not prominent. The TOP list of knitted overcoats is ranked by POP users' downloading interactive data in November. Pattern and craft are still the focus of the market. Abstract or specific geometric patterns like square, rhombus and round take up almost a half proportion. Animal prints include leopard print and zebra stripe and regular patterns, and its combination with other elements is worth more attention. The deconstruction of overcoats and stitch changes are important techniques of the simple & sophisticated style, fashionable and elegant.

  • Sweatshirts- The TOP List of Girls
    Data Reports

    2019-11-07 116233

    Sweatshirts- The TOP List of Girls

    According to data analysis of the TOP 100 downloads of girls' sweatshirts in October, the fashion and leisure style is the key style. In terms of patterns, letters pattern is dominant, holding the highest proportion, and the following is animal and floral pattern. For crafts, there are embroidery, positioned printing, applique and splicing. Combination of diversified crafts is usual.

  • Undershirts- The Top List of Women's Knitwear
    Data Reports

    2019-11-07 121201

    Undershirts- The Top List of Women's Knitwear

    The TOP list of women's knitwear is ranked by downloading times of users in October. According to the list, undershirts of the young lady style rise to 23%. The simple & sophisticated style accounts for more than a half, while the fashion and leisure style decreases. Key design points are details and crafts. Color-blocking is still popular. Decoration in the edge takes up the largest proportion, showing that undershirts pay more attention to collocation with outerwear. The stitch emphasizes the fine and snug feeling, and is particular about crafts and silhouettes. This report aims at popular styles of women's knitwear undershirts in October, and makes an analysis from crafts, details and yarns.

  • T-shirts- The TOP List of Menswear
    Data Reports

    2019-11-06 106689

    T-shirts- The TOP List of Menswear

    According to data analysis of the TOP 100 downloads of men's T-shirts in October, the fashion and leisure style, the athleisure style and street fashion brands have a growth compared with August. In terms of patterns, texts are still dominant and grow continuously, while figure pattern declines. Embroidery and splicing are steady compared with August. Printing has an obvious growth.

  • Sweatshirts- The TOP List of Menswear
    Data Reports

    2019-11-05 104658

    Sweatshirts- The TOP List of Menswear

    According to data analysis of the TOP 100 downloads of men's sweatshirts in October, the athleisure style and street fashion brands are comparatively steady. While fashion and leisure sweatshirts decline a little. In terms of patterns, letter element has an obvious growth of 10%. Splicing increases a little.

  • T-shirts -- The TOP List of Women's Knitwear
    Data Reports

    2019-10-26 117882

    T-shirts -- The TOP List of Women's Knitwear

    The TOP list is ranked based on interactive data of POP users in October. In the list, the young lady style, simple & sophisticated style and fashion leisure style are key styles. The simple & sophisticated style holds the largest part. The fashion leisure style also grows. Color block and line are hot pattern elements. Color block emphasizes the use of diversified techniques to display the contrast. Line is mainly combined with other elements. Fine stitches also gain more attention due to the rise of the simple & sophisticated style. Jacquard and splicing are also key crafts for T-shirts. This report carefully selects these popular styles, and analyzes from craft, detail, pattern, yarn and stitches.

  • Shirts -- The TOP List of Menswear
    Data Reports

    2019-10-25 96642

    Shirts -- The TOP List of Menswear

    According to data analysis of TOP 100 downloaded men's shirts in September, the fashion leisure style declines a little, while the business style grows steadily. Street fashion brands drop. For patterns, check, stripe and letter are dominant. For crafts, splicing, print and applique are quite steady.

  • POLO Shirts- The Analysis of Popular Items in Menswear
    Data Reports

    2019-10-22 116347

    POLO Shirts- The Analysis of Popular Items in Menswear

    According to the analysis of POLO shirts in September, business leisure style, fashion and leisure style, and sportif leisure style take up almost equal proportions. Sportif leisure style has slight increase compared with last month. And splicing is an important design.

  • Designer Brands in the Third Quarter- TOP 10 Womenswear
    Data Reports

    2019-10-21 115545

    Designer Brands in the Third Quarter- TOP 10 Womenswear

    This report is aimed at statistics on designer brands in the third quarter of 2019, and extracts designer brands with high popularity and topicality in the market. And the according to the big data of POP, it concludes the ranking list of brands, and analyzes hot elements.

  • T-shirts -- The TOP List of Men's Knitwear
    Data Reports

    2019-10-12 91976

    T-shirts -- The TOP List of Men's Knitwear

    In retail markets, business leisure style is dominant. Based on downloading interactive data of users, the TOP list of men's knitwear T-shirts is ranked. Craft and pattern are prominent in T-shirts. Jacquard, stitch and letter remain the focus of markets. The minimalist decoration is also widely applied.

  • Sweatshirts -- The TOP List of Menswear
    Data Reports

    2019-10-09 98414

    Sweatshirts -- The TOP List of Menswear

    According to data analysis of TOP 100 downloaded men's sweatshirts in September, fashion leisure style is stable, while street fashion brands and athleisure style grows. Letter pattern remains the mainstream element in menswear market. Splicing declines by 5%, and print increases.

  • T-shirts -- The TOP List of Menswear
    Data Reports

    2019-10-09 97705

    T-shirts -- The TOP List of Menswear

    According to data analysis of TOP 100 downloaded men's T-shirts in September, fashion leisure style declines a little than last month, while street fashion brands and athleisure style are quite steady. Figure prints grow by 3%. Letters and splicing are main design elements and crafts for T-shirts.

  • The Shirt -- The Popular Items in Menswear Markets
    Data Reports

    2019-09-27 85793

    The Shirt -- The Popular Items in Menswear Markets

    In August, smart leisure and business styles see a rise. Street style rises steadily. Checks, stripes and letters are dominant in this season. Splicing stays the same, while printing elements see a decrease. Applique makes a comeback.

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