Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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Style
Young Woman Minimalist Comtemporary Smart Casual Business Leisure golf Indoor Sports Running/Training Outdoor Sports Trendy Outdoors Athleisure Avantgarde Brand French style Workwear Agender Rune Arts Fashion function Chinese Fashion Neo Chinoiserie Chinese Style J-Korea Japanese Korea-Version Preppy style Nature Organic Cotton&Linen Folk style Sustainability Russian Style Haute Couture Pattern analysis Y2K Cool & Sweet American Casual Post-Apocalyptic Old-money Style Yama Style Chanel Style Resort Style Minimalist Party style Elegant commute Socialite Style Quiet Luxury
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2019-12-31 126246
Revival of The Classic -- The Comprehensive Analysis of Luxury Brands
In the next five to ten years, the luxury market in Asia will usher in the second spring, with the revival of the classic and the rise of time-honored brands as the main driving forces. As China's economy continues to grow, the rich post-1980s generation is driving luxury consumption, and the post-1990s generation will also become an emerging power and pioneer of luxury consumption. And at the same time, McKinsey, a world-leading consulting firm, predicts: "China's luxury consumption will account for 3/4 of new global spending by 2025." Luxury consumption in China will almost double by 2025, driven by an explosion in upper-middle class and a growing interest in outbound travel. About 70% of consumers will buy luxury goods overseas.
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2019-12-23 98970
The TOP List of Designer Brands in The Second Half of The Year -- The TOP List of Kidswear
According to the data of designer brands in the second half of 2019, we select the TOP 30 kidswear designer brands and analyze them from proportions of mainstream styles, key items and design details. From the TOP 30, we can see Chinese designer brands gain more and more attention. The influence of Chinese designer brands such as Qimoo, miidiitapir and Viciusss is growing. Emerging design holds the largest part. The popularity of retro and elegant style endows delicate romantic designer brands with higher attention. Avant-garde fashion brands and the relaxed sports style get steady attention. The cotton & linen style and folk style gain the minority.
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2019-11-25 108586
Trench Coats -- The Top List of Womenswear
The TOP list of women's trench coats is ranked by downloading data of POP users. The lady style and the young lady style take up the leading part, 42%. The leisure style is the second, 28%. The third is 18% of workwear style trench coats, mainly fashion brands. In terms of silhouette, practical H-line is the main part, 38%. The following is X-line showing the waist, 20%. And A-line accounts for 12%. Apart from usual crafts like splicing and deconstruction, drawstring accounts for 18%.
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2019-08-08 98374
Jackets -- Popular Items in Men's Markets
In July, smart casual style is still mainstream, up by 2%. Fashion function holds 26%, while athleisure holds 21%. Lettering increases to 25%, while camo reaches 4%. Splicing is still the most important technique in menswear markets.
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2019-08-02 129149
Trench Coats -- The Analysis of Popular Items in Womenswear Markets
In July, emerging design holds the majority. Deconstruction, panelling and ruffles are key. The trench coat with the shawl-like detail holds 12%, and items featuring contrasting panels and deconstruction at the chest hold 8%.
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2019-07-08 96019
Jackets -- Popular Items in Menswear Markets
In June, smart casual was dominant, seeing an obvious 9% rise, while athleisure held 27%, seeing a rise of 11%. Letters held 9%, down by 2%. Piecing should be paid great attention to, holding 43%.
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2019-05-15 126687
Puffa Jacket -- A/W 19/20 Popular Items in Menswear Markets
In April, smart casual still dominates. Streetwear brand and business leisure hold 14% and 15% respectively. Patterns are not as popular as piecing. Bright colors are often applied by designers. Moreover, color blocking and fashion&function are still prevalent. Some business brands start to step in fashion.