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ANALYSIS

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

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  • TOP 30 -- Hot Brands of Women's Leather and Fur in 2019

    2020-01-12 82581

    TOP 30 -- Hot Brands of Women's Leather and Fur in 2019

    Based on users' browsing and search interactive data in 2019, we rank the TOP 30 brands list of women's leather and fur of the year, and recommend brands with high attention and key designs to help with the development of leather and fur. In the TOP 30 list, luxury brands rank the top, and other brands like Hermes, Guccid and Bottega Veneta also gain much attention with their exquisite details. Designer brands like DROME and STAND also gain more recognition with the simple, practical and novel designs. Leather brands like BALLYHUANGHOU and LOOR use bold and creative designs, and also gain much attention.

  • Revival of The Classic -- The Comprehensive Analysis of Luxury Brands
    Data Reports

    2019-12-31 126246

    Revival of The Classic -- The Comprehensive Analysis of Luxury Brands

    In the next five to ten years, the luxury market in Asia will usher in the second spring, with the revival of the classic and the rise of time-honored brands as the main driving forces. As China's economy continues to grow, the rich post-1980s generation is driving luxury consumption, and the post-1990s generation will also become an emerging power and pioneer of luxury consumption. And at the same time, McKinsey, a world-leading consulting firm, predicts: "China's luxury consumption will account for 3/4 of new global spending by 2025." Luxury consumption in China will almost double by 2025, driven by an explosion in upper-middle class and a growing interest in outbound travel. About 70% of consumers will buy luxury goods overseas.

  • Overcoats -- The TOP List of Womenswear
    Data Reports

    2019-12-18 106758

    Overcoats -- The TOP List of Womenswear

    According to the data analysis of TOP 100 downloaded women's overcoats of POP users in November and December, the simple & sophisticated style and deconstruction of cotton&linen gain much attention. For silhouettes, H-line and A-line become the main silhouettes. The slightly loose overcoat is an important silhouette. Splicing and deconstruction still gain much attention. In A/W, cutout draws less attention.

  • Leather and Fur -- The TOP List of Womenswear

    2019-12-18 83408

    Leather and Fur -- The TOP List of Womenswear

    The TOP list of women's leather and fur clothing is ranked according to the interactive data of POP users. In the list, the athleisure and simple & sophisticated style are dominant; jackets still dominate in items; puffa jackets decline. Influenced by the climate, nick garment gains less attention, while overcoats get more attention compared with last month.

  • Overcoats -- The TOP List of Women's Knitwear

    2019-11-30 112260

    Overcoats -- The TOP List of Women's Knitwear

    Women's knitted overcoats are dominated by the simple & sophisticated style. Compared with short cardigan or jackets, overcoats cost more in terms of length and yarns (wool or cashmere), so the athleisure and the young lady style are not prominent. The TOP list of knitted overcoats is ranked by POP users' downloading interactive data in November. Pattern and craft are still the focus of the market. Abstract or specific geometric patterns like square, rhombus and round take up almost a half proportion. Animal prints include leopard print and zebra stripe and regular patterns, and its combination with other elements is worth more attention. The deconstruction of overcoats and stitch changes are important techniques of the simple & sophisticated style, fashionable and elegant.

  • Trench Coats -- The Top List of Womenswear
    Data Reports

    2019-11-25 108586

    Trench Coats -- The Top List of Womenswear

    The TOP list of women's trench coats is ranked by downloading data of POP users. The lady style and the young lady style take up the leading part, 42%. The leisure style is the second, 28%. The third is 18% of workwear style trench coats, mainly fashion brands. In terms of silhouette, practical H-line is the main part, 38%. The following is X-line showing the waist, 20%. And A-line accounts for 12%. Apart from usual crafts like splicing and deconstruction, drawstring accounts for 18%.

  • Suits--The TOP List of Womenswear
    Data Reports

    2019-11-20 94369

    Suits--The TOP List of Womenswear

    The TOP list is ranked by POP users' downloading interactive data. The main styles are the simple & sophisticated style, the fashion and leisure style and emerging design. And the simple & sophisticated style gains the most attention. The basic H-line is dominant in silhouettes. In terms of crafts, splicing and drawstring are main crafts. Deconstruction also gets attention as the emerging design.

  • Leather and Fur- The TOP List of Womenswear

    2019-11-15 90607

    Leather and Fur- The TOP List of Womenswear

    The TOP list of women's leather and fur clothing is ranked by downloading data of POP users. In the list of October, the athleisure style and the Russian style gain more attention. The simple & sophisticated style has an obvious decline. Compared with other items, jackets still take the lead. Influenced by the season, puffa jackets are hotter and hotter. Leather clothing and nick garment are less popular. And the leather & fur styles rise a lot.

  • The Suit -- The Analysis of Popular Items in Womenswear Markets
    Data Reports

    2019-09-06 107748

    The Suit -- The Analysis of Popular Items in Womenswear Markets

    In September, the styles of suits include the unisex casual, youth elegancy, simple sophistication and leisure-luxe women. Simple sophistication holds 36%, and youth elegancy accounts for 28%. Classic fine checks are still the key part for the suit. The asymmetric cuts and creative details appear this season.

  • Overcoats -- The Analysis of Popular Items in Womenswear Markets
    Data Reports

    2019-08-12 87223

    Overcoats -- The Analysis of Popular Items in Womenswear Markets

    In August, simple sophistication holds the majority with 46%, while luxe lady style also plays a key role. The unisex casual style and youthful elegance hold 15% and 17% respectively. In silhouette, H-line and X-line stand out. With regard to craft, splicing accounts for 17%. Deconstruction is often seen at the closure. Embroidery also makes a comeback. Small-scale embroidery appears at the waist belt, chest and neckline.

  • Trench Coats -- The Analysis of Popular Items in Womenswear Markets
    Data Reports

    2019-08-02 129149

    Trench Coats -- The Analysis of Popular Items in Womenswear Markets

    In July, emerging design holds the majority. Deconstruction, panelling and ruffles are key. The trench coat with the shawl-like detail holds 12%, and items featuring contrasting panels and deconstruction at the chest hold 8%.

  • Coats -- Analysis of A/W 19/20 Popular Items in Womenswear Markets
    Data Reports

    2019-05-18 179151

    Coats -- Analysis of A/W 19/20 Popular Items in Womenswear Markets

    In May, dominant is the simple&sophisticated, followed by the neutral leisure. H-line holds 56%. Layer-style piecing is mainly applied. Volume and size are key to play with deconstruction.

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