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ANALYSIS

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

  • Puffa Jackets -- The TOP List of Girls' Wear
    Data Reports

    2020-04-14 100092

    Puffa Jackets -- The TOP List of Girls' Wear

    The TOP list of girls' puffa jackets is ranked according to interactive data analysis of users and professional market research in March. Street fashion, leisure, J-Korean style and designer style play an important role. Emerging design grows, quite noteworthy. For silhouettes, the dramatic down jacket, straight silhouette and lightweight short jacket are dominant. The simple silhouette with quilting as the highlight holds a large proportion. Splicing declines. 3D decorations and pockets still draw much attention.

  • Leather and Fur -- The TOP List of Womenswear

    2020-02-20 88583

    Leather and Fur -- The TOP List of Womenswear

    The TOP list of women's leather and fur clothing is ranked by interactive downloading data of POP users. The simple & sophisticated style and the athleisure style are main styles. The loose silhouette and the athleisure silhouette gain more attention. The business style straight trench coat and cropped jackets have high market value. For crafts, big color blocks are extremely important, especially black and white. Shearling grows, and users focus on other furs except fleece.

  • Puffa Jackets -- The TOP List of Girls' Wear
    Data Reports

    2020-02-12 85876

    Puffa Jackets -- The TOP List of Girls' Wear

    According to data analysis of TOP 100 downloaded girls' puffa jackets from January to February, the leisure style accounts for the highest proportion of 87%, with J-Korean style (5%) and designer style (6%) to make up the main styles of this month. In January, pattern element declines, among which letters (8%) and animals (6%) are dominant. For crafts, 3D hand-made decorations increase to 19%. (The data is up to February 12th.)

  • Puffa Jackets -- The TOP List of Womenswear
    Data Reports

    2020-01-17 107630

    Puffa Jackets -- The TOP List of Womenswear

    According to data analysis of TOP 10 downloaded women's puffa jackets in January, the fashion and leisure style is the key style of this month (41%); the simple & sophisticated style is the second (38%); the young lady style decreases to 21%. For silhouettes, down jackets and the waisted style are dominant. Splicing and deconstruction are main crafts.

  • TOP 30 -- Hot Brands of Women's Leather and Fur in 2019

    2020-01-12 81163

    TOP 30 -- Hot Brands of Women's Leather and Fur in 2019

    Based on users' browsing and search interactive data in 2019, we rank the TOP 30 brands list of women's leather and fur of the year, and recommend brands with high attention and key designs to help with the development of leather and fur. In the TOP 30 list, luxury brands rank the top, and other brands like Hermes, Guccid and Bottega Veneta also gain much attention with their exquisite details. Designer brands like DROME and STAND also gain more recognition with the simple, practical and novel designs. Leather brands like BALLYHUANGHOU and LOOR use bold and creative designs, and also gain much attention.

  • TOP 30 -- Hot Brands in Kidswear Retail Market in 2019
    Data Reports

    2020-01-09 120847

    TOP 30 -- Hot Brands in Kidswear Retail Market in 2019

    According to the data analysis of hot brands in kidswear retail market in 2019, Zara, the fast fashion brand, rises to the first place. Korean brands are relatively steady. Chinese brands like GXG.kids and M.Latin have clear growth, indicating that Chinese brands draw more and more attention.

  • Leather and Fur Clothing -- The TOP List of Menswear

    2020-01-07 76655

    Leather and Fur Clothing -- The TOP List of Menswear

    The TOP list of men's leather and fur clothing is ranked by interactive downloading data of POP users. In the list, men's leather and fur clothing is dominated by business leisure and fashion leisure. Compared with other items, jackets are still dominant. In the end of the year, the nick garment is less heated, while leather coats and jackets get hot. Influenced by the warmer climate, thin puffa jackets grow a little, while the heavy shearling decreases a little.

  • Revival of The Classic -- The Comprehensive Analysis of Luxury Brands
    Data Reports

    2019-12-31 124731

    Revival of The Classic -- The Comprehensive Analysis of Luxury Brands

    In the next five to ten years, the luxury market in Asia will usher in the second spring, with the revival of the classic and the rise of time-honored brands as the main driving forces. As China's economy continues to grow, the rich post-1980s generation is driving luxury consumption, and the post-1990s generation will also become an emerging power and pioneer of luxury consumption. And at the same time, McKinsey, a world-leading consulting firm, predicts: "China's luxury consumption will account for 3/4 of new global spending by 2025." Luxury consumption in China will almost double by 2025, driven by an explosion in upper-middle class and a growing interest in outbound travel. About 70% of consumers will buy luxury goods overseas.

  • Popular Items in The Second Half of 2019 -- The TOP List of Womenswear
    Data Reports

    2019-12-30 97350

    Popular Items in The Second Half of 2019 -- The TOP List of Womenswear

    According to analysis of searching data from June to December, the sweatshirt is the most frequently searched. Puffa jackets, dresses and shirts are comparatively steady, while the search frequency of leather clothing is relatively increased. This report will analyze top items and items of the hottest style.

  • Trench Coats -- The TOP List of Menswear
    Data Reports

    2019-12-24 77323

    Trench Coats -- The TOP List of Menswear

    According to data analysis of TOP 100 downloaded men's trench coats in November, business leisure style takes up the largest proportion of 27%, followed by the athleisure style (14%) and fashion leisure style (13%). And the workwear style holds 10%. The hooded style holds the most proportion of 18%, followed by girdle (13%), lapel (11%) and stand collar (6%). Fabrics are mainly the protective functional fabrics, holding 24%.

  • The TOP List of Designer Brands in The Second Half of The Year -- The TOP List of Kidswear

    2019-12-23 98143

    The TOP List of Designer Brands in The Second Half of The Year -- The TOP List of Kidswear

    According to the data of designer brands in the second half of 2019, we select the TOP 30 kidswear designer brands and analyze them from proportions of mainstream styles, key items and design details. From the TOP 30, we can see Chinese designer brands gain more and more attention. The influence of Chinese designer brands such as Qimoo, miidiitapir and Viciusss is growing. Emerging design holds the largest part. The popularity of retro and elegant style endows delicate romantic designer brands with higher attention. Avant-garde fashion brands and the relaxed sports style get steady attention. The cotton & linen style and folk style gain the minority.

  • Puffa Jackets -- The TOP List of Menswear
    Data Reports

    2019-12-20 95510

    Puffa Jackets -- The TOP List of Menswear

    According to data analysis of the TOP 100 downloaded men's puffa jackets, the athleisure style declines evidently, while the workwear style grows quickly, basically the same as the athleisure style and the fashion leisure style. Business leisure style returns a little in this season. Patterns and crafts decline a little compared with last month.

  • Overcoats -- The TOP List of Womenswear
    Data Reports

    2019-12-18 105773

    Overcoats -- The TOP List of Womenswear

    According to the data analysis of TOP 100 downloaded women's overcoats of POP users in November and December, the simple & sophisticated style and deconstruction of cotton&linen gain much attention. For silhouettes, H-line and A-line become the main silhouettes. The slightly loose overcoat is an important silhouette. Splicing and deconstruction still gain much attention. In A/W, cutout draws less attention.

  • Leather and Fur -- The TOP List of Womenswear

    2019-12-18 82696

    Leather and Fur -- The TOP List of Womenswear

    The TOP list of women's leather and fur clothing is ranked according to the interactive data of POP users. In the list, the athleisure and simple & sophisticated style are dominant; jackets still dominate in items; puffa jackets decline. Influenced by the climate, nick garment gains less attention, while overcoats get more attention compared with last month.

  • Jackets -- The TOP List of Boys' Jackets
    Data Reports

    2019-12-07 100342

    Jackets -- The TOP List of Boys' Jackets

    Boys' jackets always draw much attention. The TOP list is ranked according to the interactive downloading data analysis of POP users in a month. The fashion leisure style is the top 1 of 28%, followed by the J-Korean style of 24%. Key patterns are letters and animals. Splicing is the highest, holding 30%. For the past month, clients pay the most attention to boys' jackets in China, holding 59%. The second is J-Korean brands, 27%. And Europe, America and other regions take up 14%. Clients also pay attention to commercial photos. In the TOP 100 styles, 12% of wholesale commercial photos come from Zhili, 2% from Hangzhou. (The data is from 2019.11.08-12.07.)

  • Jackets -- The TOP List of Menswear
    Data Reports

    2019-12-06 80473

    Jackets -- The TOP List of Menswear

    According to the data analysis of TOP 100 downloaded men's jackets of POP users in November, the athleisure, fashion leisure and business leisure style are basically unchanged compared with last month. And the workwear style rapidly grows. Letters and checks increase, while splicing decreases by 6% compared with last month. And the embroidery is worth attention.

  • Suits -- The Top List of Menswear
    Data Reports

    2019-12-03 76758

    Suits -- The Top List of Menswear

    According to the data analysis of TOP 100 downloaded men's suits of POP users in November, the business leisure suit is still dominant in the market, followed by the business fashion style. Avant-garde design grows to 7%. In terms of pattern, check and stripe are dominant. For crafts, splicing is dominant.

  • Overcoats -- The TOP List of Women's Knitwear

    2019-11-30 109098

    Overcoats -- The TOP List of Women's Knitwear

    Women's knitted overcoats are dominated by the simple & sophisticated style. Compared with short cardigan or jackets, overcoats cost more in terms of length and yarns (wool or cashmere), so the athleisure and the young lady style are not prominent. The TOP list of knitted overcoats is ranked by POP users' downloading interactive data in November. Pattern and craft are still the focus of the market. Abstract or specific geometric patterns like square, rhombus and round take up almost a half proportion. Animal prints include leopard print and zebra stripe and regular patterns, and its combination with other elements is worth more attention. The deconstruction of overcoats and stitch changes are important techniques of the simple & sophisticated style, fashionable and elegant.

  • Puffa Jackets -- The Top List of Womenswear
    Data Reports

    2019-11-28 117792

    Puffa Jackets -- The Top List of Womenswear

    According to data analysis of the TOP 100 downloads of women's puffa jackets in November, the natural cotton & linen style and the athleisure style become the major styles. Letters and the maximalist printing become the mainstream pattern. Splicing still gains much attention. The drawstring craft in autumn and winter gradually rises.

  • Puffa Jackets -- The Top List of Menswear
    Data Reports

    2019-11-26 92672

    Puffa Jackets -- The Top List of Menswear

    According to data analysis of the TOP 100 downloads of men's puffa jackets in October, the athleisure style is steady as the last month, becoming one of the most important styles. The workwear style develops quickly in this winter and may hold the largest part next month. Letters are steady. Check and camouflage are popular with men. Splicing is still dominated by large-scale color blocks.

  • Trench Coats -- The Top List of Womenswear

    2019-11-25 105658

    Trench Coats -- The Top List of Womenswear

    The TOP list of women's trench coats is ranked by downloading data of POP users. The lady style and the young lady style take up the leading part, 42%. The leisure style is the second, 28%. The third is 18% of workwear style trench coats, mainly fashion brands. In terms of silhouette, practical H-line is the main part, 38%. The following is X-line showing the waist, 20%. And A-line accounts for 12%. Apart from usual crafts like splicing and deconstruction, drawstring accounts for 18%.

  • Suits--The TOP List of Womenswear

    2019-11-20 93626

    Suits--The TOP List of Womenswear

    The TOP list is ranked by POP users' downloading interactive data. The main styles are the simple & sophisticated style, the fashion and leisure style and emerging design. And the simple & sophisticated style gains the most attention. The basic H-line is dominant in silhouettes. In terms of crafts, splicing and drawstring are main crafts. Deconstruction also gets attention as the emerging design.

  • Overcoats - The TOP List of Menswear
    Data Reports

    2019-11-20 80323

    Overcoats - The TOP List of Menswear

    According to the data analysis of TOP 100 downloaded men's overcoats of POP users in October, the business leisure style takes the lead. The following is the fashion leisure style, declining a little. Splicing is still the main craft and check is deeply favored by the market.

  • Leather and Fur- The TOP List of Womenswear

    2019-11-15 89559

    Leather and Fur- The TOP List of Womenswear

    The TOP list of women's leather and fur clothing is ranked by downloading data of POP users. In the list of October, the athleisure style and the Russian style gain more attention. The simple & sophisticated style has an obvious decline. Compared with other items, jackets still take the lead. Influenced by the season, puffa jackets are hotter and hotter. Leather clothing and nick garment are less popular. And the leather & fur styles rise a lot.

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