Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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Revival of The Classic -- The Comprehensive Analysis of Luxury Brands
In the next five to ten years, the luxury market in Asia will usher in the second spring, with the revival of the classic and the rise of time-honored brands as the main driving forces. As China's economy continues to grow, the rich post-1980s generation is driving luxury consumption, and the post-1990s generation will also become an emerging power and pioneer of luxury consumption. And at the same time, McKinsey, a world-leading consulting firm, predicts: "China's luxury consumption will account for 3/4 of new global spending by 2025." Luxury consumption in China will almost double by 2025, driven by an explosion in upper-middle class and a growing interest in outbound travel. About 70% of consumers will buy luxury goods overseas.
Popular Items in The Second Half of 2019 -- The TOP List of Womenswear
According to analysis of searching data from June to December, the sweatshirt is the most frequently searched. Puffa jackets, dresses and shirts are comparatively steady, while the search frequency of leather clothing is relatively increased. This report will analyze top items and items of the hottest style.
Overcoats -- The TOP List of Womenswear
According to the data analysis of TOP 100 downloaded women's overcoats of POP users in November and December, the simple & sophisticated style and deconstruction of cotton&linen gain much attention. For silhouettes, H-line and A-line become the main silhouettes. The slightly loose overcoat is an important silhouette. Splicing and deconstruction still gain much attention. In A/W, cutout draws less attention.
Overcoats -- The TOP List of Women's Knitwear
Women's knitted overcoats are dominated by the simple & sophisticated style. Compared with short cardigan or jackets, overcoats cost more in terms of length and yarns (wool or cashmere), so the athleisure and the young lady style are not prominent. The TOP list of knitted overcoats is ranked by POP users' downloading interactive data in November. Pattern and craft are still the focus of the market. Abstract or specific geometric patterns like square, rhombus and round take up almost a half proportion. Animal prints include leopard print and zebra stripe and regular patterns, and its combination with other elements is worth more attention. The deconstruction of overcoats and stitch changes are important techniques of the simple & sophisticated style, fashionable and elegant.
Overcoats - The TOP List of Menswear
According to the data analysis of TOP 100 downloaded men's overcoats of POP users in October, the business leisure style takes the lead. The following is the fashion leisure style, declining a little. Splicing is still the main craft and check is deeply favored by the market.
Overcoats- The TOP List of Womenswear
This report analyzes the TOP 100 downloads of overcoats in October. The simple and sophisticated style is the key style. The H-line and X-line are two main silhouettes. Ruffles are used more frequently than previous months. The proportion of splicing is steady.
Designer Brands in the Third Quarter- TOP 10 Womenswear
This report is aimed at statistics on designer brands in the third quarter of 2019, and extracts designer brands with high popularity and topicality in the market. And the according to the big data of POP, it concludes the ranking list of brands, and analyzes hot elements.
Overcoat -- The Analysis of Popular Items in Womenswear Markets
In August for women's outerwear, simple and sophistication is key. About silhouette, the slim X-line shape is dominant. Splicing is still the most popular technique.
Overcoats -- The Analysis of Popular Items in Womenswear Markets
In August, simple sophistication holds the majority with 46%, while luxe lady style also plays a key role. The unisex casual style and youthful elegance hold 15% and 17% respectively. In silhouette, H-line and X-line stand out. With regard to craft, splicing accounts for 17%. Deconstruction is often seen at the closure. Embroidery also makes a comeback. Small-scale embroidery appears at the waist belt, chest and neckline.
Overcoat -- Popular Items in Menswear Markets
In July, business leisure holds 58%, while smart casual holds 23%. Checks, particularly fine plaids, are still dominant, increasing by 4%. Panelling continues into this season, and the panelling of different materials are most important.
Overcoats -- Analysis of Popular Items in Menswear Markets
In May, business leisure still dominated, but its share decreased a bit. Smart casual were stable, while rune art stood out and gained traction. There are also some athleisure items. Checked and solid overcoats are key pieces. Overcoats with statement pockets and prints also had some share.
Coats -- Analysis of A/W 19/20 Popular Items in Womenswear Markets
In May, dominant is the simple&sophisticated, followed by the neutral leisure. H-line holds 56%. Layer-style piecing is mainly applied. Volume and size are key to play with deconstruction.