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ANALYSIS

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

  • Puffa Jackets -- The TOP List of Girls' Wear
    Data Reports

    2020-04-14 81088

    Puffa Jackets -- The TOP List of Girls' Wear

    The TOP list of girls' puffa jackets is ranked according to interactive data analysis of users and professional market research in March. Street fashion, leisure, J-Korean style and designer style play an important role. Emerging design grows, quite noteworthy. For silhouettes, the dramatic down jacket, straight silhouette and lightweight short jacket are dominant. The simple silhouette with quilting as the highlight holds a large proportion. Splicing declines. 3D decorations and pockets still draw much attention.

  • Leather and Fur -- The TOP List of Womenswear

    2020-02-20 78516

    Leather and Fur -- The TOP List of Womenswear

    The TOP list of women's leather and fur clothing is ranked by interactive downloading data of POP users. The simple & sophisticated style and the athleisure style are main styles. The loose silhouette and the athleisure silhouette gain more attention. The business style straight trench coat and cropped jackets have high market value. For crafts, big color blocks are extremely important, especially black and white. Shearling grows, and users focus on other furs except fleece.

  • Puffa Jackets -- The TOP List of Girls' Wear
    Data Reports

    2020-02-12 76872

    Puffa Jackets -- The TOP List of Girls' Wear

    According to data analysis of TOP 100 downloaded girls' puffa jackets from January to February, the leisure style accounts for the highest proportion of 87%, with J-Korean style (5%) and designer style (6%) to make up the main styles of this month. In January, pattern element declines, among which letters (8%) and animals (6%) are dominant. For crafts, 3D hand-made decorations increase to 19%. (The data is up to February 12th.)

  • Puffa Jackets -- The TOP List of Womenswear
    Data Reports

    2020-01-17 95124

    Puffa Jackets -- The TOP List of Womenswear

    According to data analysis of TOP 10 downloaded women's puffa jackets in January, the fashion and leisure style is the key style of this month (41%); the simple & sophisticated style is the second (38%); the young lady style decreases to 21%. For silhouettes, down jackets and the waisted style are dominant. Splicing and deconstruction are main crafts.

  • TOP 30 -- Hot Brands of Women's Leather and Fur in 2019

    2020-01-12 73484

    TOP 30 -- Hot Brands of Women's Leather and Fur in 2019

    Based on users' browsing and search interactive data in 2019, we rank the TOP 30 brands list of women's leather and fur of the year, and recommend brands with high attention and key designs to help with the development of leather and fur. In the TOP 30 list, luxury brands rank the top, and other brands like Hermes, Guccid and Bottega Veneta also gain much attention with their exquisite details. Designer brands like DROME and STAND also gain more recognition with the simple, practical and novel designs. Leather brands like BALLYHUANGHOU and LOOR use bold and creative designs, and also gain much attention.

  • TOP 30 -- Hot Brands in Kidswear Retail Market in 2019
    Data Reports

    2020-01-09 107383

    TOP 30 -- Hot Brands in Kidswear Retail Market in 2019

    According to the data analysis of hot brands in kidswear retail market in 2019, Zara, the fast fashion brand, rises to the first place. Korean brands are relatively steady. Chinese brands like GXG.kids and M.Latin have clear growth, indicating that Chinese brands draw more and more attention.

  • Recommended Brands of The Year -- The TOP List of Women's Knitwear Designer Brands
    Data Reports

    2020-01-09 94890

    Recommended Brands of The Year -- The TOP List of Women's Knitwear Designer Brands

    The TOP 30 list of women's knitwear designer brands of the year is ranked based on users' browsing and search interactive data in 2019. Here we select practical brands to recommend, analyze key design elements of brands, and help with the development of knitwear in the new season.

  • Leather and Fur Clothing -- The TOP List of Menswear

    2020-01-07 67258

    Leather and Fur Clothing -- The TOP List of Menswear

    The TOP list of men's leather and fur clothing is ranked by interactive downloading data of POP users. In the list, men's leather and fur clothing is dominated by business leisure and fashion leisure. Compared with other items, jackets are still dominant. In the end of the year, the nick garment is less heated, while leather coats and jackets get hot. Influenced by the warmer climate, thin puffa jackets grow a little, while the heavy shearling decreases a little.

  • Mid-length Trousers -- The TOP List of Menswear
    Data Reports

    2020-01-07 69878

    Mid-length Trousers -- The TOP List of Menswear

    According to the data analysis of TOP 100 downloaded men's mid-length trousers of POP users in December, the business leisure style grows to the highest proportion, while the fashion leisure style declines clearly. The workwear style and the athleisure style are comparatively steady compared with last month. For silhouettes, the straight and the gathered-ankle trousers are dominant. Workwear trousers have a growing momentum. Splicing is the main craft, as well as some applique decoration.

  • Shirts -- The TOP List of Menswear
    Data Reports

    2020-01-03 71842

    Shirts -- The TOP List of Menswear

    According to data analysis of TOP 100 downloaded men's shirts of POP users in December, the business leisure style grows a little, while the fashion leisure style declines. Street fashion brands are steady compared with last month. The workwear shirt is prominent, and worth attention. Check and stripe are dominant patterns. Texts are added by decorations. Applique and splicing are steady. Business shirts grow a little, with print and details to heighten the delicate feel. The check shirt also occupies a certain proportion.

  • Revival of The Classic -- The Comprehensive Analysis of Luxury Brands
    Data Reports

    2019-12-31 113125

    Revival of The Classic -- The Comprehensive Analysis of Luxury Brands

    In the next five to ten years, the luxury market in Asia will usher in the second spring, with the revival of the classic and the rise of time-honored brands as the main driving forces. As China's economy continues to grow, the rich post-1980s generation is driving luxury consumption, and the post-1990s generation will also become an emerging power and pioneer of luxury consumption. And at the same time, McKinsey, a world-leading consulting firm, predicts: "China's luxury consumption will account for 3/4 of new global spending by 2025." Luxury consumption in China will almost double by 2025, driven by an explosion in upper-middle class and a growing interest in outbound travel. About 70% of consumers will buy luxury goods overseas.

  • Popular Items in The Second Half of 2019 -- The TOP List of Womenswear
    Data Reports

    2019-12-30 90013

    Popular Items in The Second Half of 2019 -- The TOP List of Womenswear

    According to analysis of searching data from June to December, the sweatshirt is the most frequently searched. Puffa jackets, dresses and shirts are comparatively steady, while the search frequency of leather clothing is relatively increased. This report will analyze top items and items of the hottest style.

  • Hot Brands in The Second Half of 2019 -- The TOP List of Women's Knitwear in Retail Market
    Data Reports

    2019-12-28 114021

    Hot Brands in The Second Half of 2019 -- The TOP List of Women's Knitwear in Retail Market

    The TOP list of hot brands of women's knitwear in the second half of 2019 is ranked according to users' browsing and searching interactive data. The design competition and international fashion week draw much attention on YINGER FASHION GROUP, and its subline brands, INSUN and PSALTER are prominent. The brand for lady style, Sandro, is more popular. With the increasing popularity of topics such as minimalism and environmental protection, brands such as TWIN-SET and Stella McCartney have also become more popular.

  • Sweatshirts -- The TOP List of Boys' Wear
    Data Reports

    2019-12-24 109078

    Sweatshirts -- The TOP List of Boys' Wear

    According to the data analysis of TOP 100 downloaded boys' sweatshirts of POP users in November, the J-Korean style (47%) and fashion leisure style (45%) become key styles in the month. Letters and texts (41%) and animals (20%) are major patterns. Influenced by mixed crafts, positioning printing (58%) is significantly ahead of embroidery, applique, splicing and other crafts and occupies the first place.

  • Trench Coats -- The TOP List of Menswear
    Data Reports

    2019-12-24 71908

    Trench Coats -- The TOP List of Menswear

    According to data analysis of TOP 100 downloaded men's trench coats in November, business leisure style takes up the largest proportion of 27%, followed by the athleisure style (14%) and fashion leisure style (13%). And the workwear style holds 10%. The hooded style holds the most proportion of 18%, followed by girdle (13%), lapel (11%) and stand collar (6%). Fabrics are mainly the protective functional fabrics, holding 24%.

  • The TOP List of Designer Brands in The Second Half of The Year -- The TOP List of Kidswear

    2019-12-23 86170

    The TOP List of Designer Brands in The Second Half of The Year -- The TOP List of Kidswear

    According to the data of designer brands in the second half of 2019, we select the TOP 30 kidswear designer brands and analyze them from proportions of mainstream styles, key items and design details. From the TOP 30, we can see Chinese designer brands gain more and more attention. The influence of Chinese designer brands such as Qimoo, miidiitapir and Viciusss is growing. Emerging design holds the largest part. The popularity of retro and elegant style endows delicate romantic designer brands with higher attention. Avant-garde fashion brands and the relaxed sports style get steady attention. The cotton & linen style and folk style gain the minority.

  • Puffa Jackets -- The TOP List of Menswear
    Data Reports

    2019-12-20 83073

    Puffa Jackets -- The TOP List of Menswear

    According to data analysis of the TOP 100 downloaded men's puffa jackets, the athleisure style declines evidently, while the workwear style grows quickly, basically the same as the athleisure style and the fashion leisure style. Business leisure style returns a little in this season. Patterns and crafts decline a little compared with last month.

  • The Dress -- The TOP List of Womenswear
    Data Reports

    2019-12-20 91770

    The Dress -- The TOP List of Womenswear

    According to data analysis of the TOP 100 downloaded women's dresses in November and December, the simple & sophisticated style and the young lady style become key styles. For silhouettes, X-line and A-line are major styles and the waisted dress is a mainstream silhouette. Splicing and deconstruction still gain much attention. And ruffles become the key to dresses for Resort 2020.

  • Overcoats -- The TOP List of Womenswear
    Data Reports

    2019-12-18 97308

    Overcoats -- The TOP List of Womenswear

    According to the data analysis of TOP 100 downloaded women's overcoats of POP users in November and December, the simple & sophisticated style and deconstruction of cotton&linen gain much attention. For silhouettes, H-line and A-line become the main silhouettes. The slightly loose overcoat is an important silhouette. Splicing and deconstruction still gain much attention. In A/W, cutout draws less attention.

  • Leather and Fur -- The TOP List of Womenswear

    2019-12-18 73671

    Leather and Fur -- The TOP List of Womenswear

    The TOP list of women's leather and fur clothing is ranked according to the interactive data of POP users. In the list, the athleisure and simple & sophisticated style are dominant; jackets still dominate in items; puffa jackets decline. Influenced by the climate, nick garment gains less attention, while overcoats get more attention compared with last month.

  • Jeans -- The TOP list of Menswear
    Data Reports

    2019-12-17 75796

    Jeans -- The TOP list of Menswear

    According to the data analysis of TOP 100 downloaded men's jeans of POP users in November, the fashion leisure style holds 20%; the street style holds 14% and the workwear style takes up 17%. The well-fitting trousers occupy the largest part, 23%, followed by workwear trousers (18%), straight trousers (13%) and tampered trousers (8%). In terms of crafts, splicing and applique still take up a large part, while the distressed craft is 5%.

  • Popular Brands in the Second Half of 2019 -- The TOP List of Men's Knitwear in Retail Markets
    Data Reports

    2019-12-10 83773

    Popular Brands in the Second Half of 2019 -- The TOP List of Men's Knitwear in Retail Markets

    The TOP list of men's knitwear of the second half of 2019 is ranked according to the search and browse interactive data of users. CROQUIS, a subsidiary brand of JNBY Co., LTD., is the top 1 in the second half of the year. System Homme and Tommy Hilfiger were among the top 10 brands in the first half of the year, and are still popular in the second half of the year. K-BOXING has risen from the 20th in the first half of the year to the eighth in the second half of 2019. In March 2019, the brand held the third men's jacket show in Shanghai. The futuristic and heroic layout of show, geometric elements, metallic fabrics, and the crisp silhouette are more popular with young consumers. Brie Larson, the Oscar-winning actress and leading actress of Captain Marvel, was invited to the show, and the co-branded products were launched. LILANZ is the tenth of the list, because it continues to enrich the product structure, and add fashionable designs and match. The LESS IS MORE light fashion series launched by LILANZ starts from a younger perspective and focuses on detail changes and creativity in product design.

  • T-shirts -- The TOP List of Menswear
    Data Reports

    2019-12-10 99307

    T-shirts -- The TOP List of Menswear

    According to the data analysis of TOP 100 downloaded men's T-shirts of POP users in November, the fashion leisure and street fashion brands decline compared with October, while the athleisure style has an obvious growth. Texts and figures are dominant in patterns, but they decrease. Printing is still dominant, followed by splicing. The market still focuses on big brands and fashion brands. Chinese fashion brands also rise and return. Text and printing are still necessary. Pockets and deconstruction gain more attention in November.

  • Jackets -- The TOP List of Boys' Jackets
    Data Reports

    2019-12-07 91744

    Jackets -- The TOP List of Boys' Jackets

    Boys' jackets always draw much attention. The TOP list is ranked according to the interactive downloading data analysis of POP users in a month. The fashion leisure style is the top 1 of 28%, followed by the J-Korean style of 24%. Key patterns are letters and animals. Splicing is the highest, holding 30%. For the past month, clients pay the most attention to boys' jackets in China, holding 59%. The second is J-Korean brands, 27%. And Europe, America and other regions take up 14%. Clients also pay attention to commercial photos. In the TOP 100 styles, 12% of wholesale commercial photos come from Zhili, 2% from Hangzhou. (The data is from 2019.11.08-12.07.)

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