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ANALYSIS

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

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  • Data Reflects Fashion -- The Comprehensive Analysis of Online Markets in Quarter 2 of 2020
    Data Reports

    2020-08-21 127705

    Data Reflects Fashion -- The Comprehensive Analysis of Online Markets in Quarter 2 of 2020

    A new report from Lyst, a global fashion search platform, suggests that off-White's dominance in the market may be changing. Lyst analyzes the online shopping behavior of more than nine million shoppers a month, including Google searches, retailers' sales data and social media mentions and engagement statistics. According to this report, the sportswear brand Nike beats Off-White and becomes the hottest brand this quarter, followed by Off-White, GUCCI, Balenciaga and Prada. It is also the first time a non-luxury brand has topped the list.

  • The Analysis of TOP 20 Menswear Designer Brands in the First Quarter
    Data Reports

    2020-04-26 91615

    The Analysis of TOP 20 Menswear Designer Brands in the First Quarter

    This report concludes data of hot brands in the first quarter of 2020, ranks the TOP list based on market topicality and heat, and analyzes from details, styles and crafts. Fashion brands and fashion leisure brands remain dominant. Business leisure menswear also gains much attention with its high-quality fabric, exquisite craft and neat cutting. The fashion function style which emphasizes utility and function will become the focus of this season. Rune arts also draw much attention.

  • Denim Trousers -- The TOP List of Menswear
    Data Reports

    2020-03-10 87941

    Denim Trousers -- The TOP List of Menswear

    According to data analysis of TOP 100 downloaded men's denim trousers in February, the fashion leisure style grows by 7%, occupies 27%, and becomes the main style of denim trousers. Street fashion brands increase, while the workwear style declines. Well-fitting denim trousers become the main silhouette in this month, followed by straight and gathered-ankle denim trousers. Workwear denim trousers also gain some attention. Crafts include fringes, splicing, tie-dye, blurring and splashing, adding more details to denim.

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