A new report from Lyst, a global fashion search platform, suggests that off-White's dominance in the market may be changing. Lyst analyzes the online shopping behavior of more than nine million shoppers a month, including Google searches, retailers' sales data and social media mentions and engagement statistics. According to this report, the sportswear brand Nike beats Off-White and becomes the hottest brand this quarter, followed by Off-White, GUCCI, Balenciaga and Prada. It is also the first time a non-luxury brand has topped the list.

According to the data of the dress in September, the dress in the minimalist style and in young lady style still takes up a large proportion. The cotton and linen style decreases a little. While the sportif leisure style rises gradually. The ruffle and waisted design are the most widely used detail in the dress. And the use of pleats decreases slowly. In terms of the pattern, the floral printing is still the most widely used pattern. The printing with an art sense and stripes grow obviously. However, the printing of natural scenery descends.