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ANALYSIS

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

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    According to the data analysis of TOP100 downloaded positioning patterns in December, Streetwear(42%) style takes the largest proportion, followed by Smart Casual(38%) and Retro Fashion(20%). For pattern elements, tiger dominates the market in the celebration of Chinese New Year; letters are mixed with other elements to create the chic street fashion. Digital printing and embroidery are the major crafts for positioning patterns.

  • 2021 Hottest Women's Knitwear Brands(Young Market)

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    2021 Hottest Women's Knitwear Brands(Young Market)

    According to the interactive data and popularity among POP Fashion users, we list the top 20 hottest brands in the young market. LoveShackFancy and Alice + Olivia are the most noteworthy brands. A series of high-quality niche designer brands, such as Merci Madame and Cormio, also emerged in this year. Their enriched design elements attract consumers. ZI II CI IEN and BAN XIAO XUE are the Chinese designer brands to watch. Besides, keep an eye on the movements of Short Sentence.

  • 2021 Annual Ranking of Denim Brands

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  • Happy New Year -- The Popular E-commerce Products of Women's Knitwear

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    In the celebration of Chinese New Year, online stores update the festive products rapidly and reveal an accelerating sales volume. Thousand pieces of items are sold just in 30 days. Influenced by the zodiac of the coming new year, tiger must be the dominating element in the market. Bowknots, wide collars, and neckties keep the momentum. Besides, lovers’ wear and Chinese frog buttons have trended upward in recent months.

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    Sweatshirt -- The TOP Ranking of Womenswear

    According to the TOP100 downloaded women’s sweatshirts in December 2021, J-Korean(41%) is the most popular style, followed by declined athleisure(12%) and streetwear(15%); letters and animals are the main pattern elements, especially tigers; for crafts, embroidery and splicing are the major categories, and the combination of flocking and embroidery will be a noteworthy trend in the coming season.

  • Down Jacket -- The TOP Ranking of Womenswear
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    Down Jacket -- The TOP Ranking of Womenswear

    According to the TOP100 downloaded women’s down jackets of POP Fashion users in November and December, Minimalist Sophistication(45%) is the most popular style, followed by Youthful Elegancy(32%) and the rising Smart Casual(19%); beyond casual short silhouette, loose-fit comfy short ones are also noteworthy; quilting and splicing remain to be the hottest craft details, especially the splicing with woolen, coating, and textured fabrics. Lapelled design is presented both on youthful and sophisticated womenswear. 3D floral and bear dolls are still popular.

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