Based on downloading interactive data of users in the first half of 2020, this report ranks top 30 brands of women's leather and fur, and makes a key analysis of key brands and key designs to help with the development of new products. In the leather and fur industry, sophisticated luxury brands lead the top list, and other brands like Hermes, Fendi and Burberry also draw much attention with their refined details. Designer brands which specialize in leather and fur are accepted by the market with simple, practical yet novel designs. Original designer brands from Japan, Korea and China like FANO and Stylenanda create bold designs and pursue high-quality, comfortable items.

According to data analysis of TOP 100 downloaded women's shirts in June, simple and sophisticated style and young lady style are main styles, while fashion leisure style declines sharply. Flowers are main patterns, and there remains a few stripes and animal patterns. Ruffle, splicing and embroidery gain much attention. Deconstructed styles decrease.

According to data analysis of downloading data from May to June, simple and sophisticated style takes up the highest proportion, and the languid tea dress is the main item. Waisted silhouette and long shape are dominant. The retro court style is the second largest, mainly displayed by sleeves. As an accessory, lace is mainly spliced on edges and the chest, creating a luxurious court vibe.

According to data analysis of TOP 100 downloaded women's trench coats from May to June, simple and sophisticated style and athleisure style are dominant. The floor-length shape and the waisted silhouette with oversized lantern sleeves are main shapes. Splicing, piping and drawstring draw much attention. Piping gains more attention, reflecting the exquisite detail and classic trench coat shape are key designs.

This report ranks the top 30 brands based on downloading interactive data of users in the first half of 2020, extracts designers brands with high market heat and topicality, and analyzes hot elements.

According to data analysis of TOP 100 downloaded women's sweatshirts in May, simple and sophisticated style and fashion leisure style are dominant. Figure and letter print are main patterns. Splicing, cutout and embroidery still gain much attention. Ruffle is the key to sweatshirts.

According to data analysis of top 100 downloaded women's leather and fur clothing from May to June, simple and sophisticated style holds a large proportion but declines, while athleisure style and Russian style grow. Jackets remain the main item, followed by trench coats and overcoats. Puffa jackets occupy a small proportion. Leather clothing dominates, and all-fur increases. Splicing still gains much attention.

According to data analysis of top 100 downloaded women's T-shirts from April to May, avant-garde fashion brands, fashion leisure, and the young lady style draw much attention. Letters are mainly combined with handcrafted beads, embroidery and fringes for a bold vision. Splicing and knotting gain the most attention.

According to data analysis of top 100 downloaded women's suits from April to May, simple and sophisticated style and fashion leisure style are main styles. H-line and X-line shapes become mainstream silhouettes. Wide T-line silhouette rises in the month. Deconstruction, splicing and string still gain much attention.

According to data analysis of downloading data of women's dresses from mid-April to mid-May, the simple & sophisticated style grows obviously; cotton & linen style increases; silhouettes and crafts are basically steady.

According to data analysis of TOP 100 downloaded women's fur and leather clothing in April, the simple & sophisticated style is the main style of the month. Trench coats, jackets and overcoats hold a large proportion. Overcoats declines a little. Leather clothing remains dominant. The cropped silhouette grows obviously. Splicing and big sleeves gain much attention.

According to data analysis of TOP 100 downloaded women's shirts from March to April, the simple & sophisticated style, the young lady style and avant-garde fashion brands (Chinese fashion) become main styles. Cartoon characters and Chinese characters are main patterns. Animal prints are dominated by dragon, phoenix, and tiger. Splicing and ruffle draw much attention. Deconstruction remains the key detail of S/S 2020 shirts.

The analysis is made based on the downloading data of POP users from February to April. The simple and sophisticated style remains a key style, and the young lady style grows a lot. X-line is still the main silhouette, and crinkle is the key craft.

According to data analysis of interactive downloading data of women's fur and leather items in March, simple & sophisticated style is the main style, and the short jacket has an obvious growth. Splicing still takes up the largest proportion. Apart from that, tassel, the waisted design and piping are new key details.

According to data analysis of TOP 100 downloaded women's jackets from February to March, the simple & sophisticated style and the fashion leisure style are main styles. For silhouettes, the boxy silhouette and turn-down collar are mainstream silhouettes. The cropped silhouette grows obviously. Splicing, deconstruction and bead gain more attention.

According to data analysis of TOP 100 downloaded women's trench coats from February to March, deconstruction of cotton & linen and the athleisure style become the main styles of the month. For silhouettes, X-line and H-line are mainstream silhouettes. The A-line cape-like trench coat gains more attention. Splicing, deconstruction and crinkles are still popular. According to the latest data of the four fashion weeks, the pleated hemline grows and becomes the key to crinkled trench coat.

The TOP list of women's knitwear T-shirts is ranked by interactive downloading data of POP users in January. T-shirts with a loose silhouette and fine details dominate the simple & sophisticated style. Compared with other voluminous items, the young lady style tends to add pearl chain and silk scarf to the simple and thin Resort T-shirts, bringing a gentle and cute feel. Thus the young lady style increases. With the decline of color-blocking and numbers, the athleisure style also drops. This report will recommend styles according to key elements of crafts and patterns.

According to the data analysis of TOP 100 downloaded women's dresses of POP users from December to January, retro girly elegance and simple & sophisticated style become key styles. The dress of resort style grows quickly. X-line and H-line are mainstream silhouettes. Puff sleeves and gigot sleeves draw much more attention. Splicing and crinkles still gain much attention. Ruffle is still the key to dress for S/S 2020.

According to data analysis of the TOP 100 downloaded women's Polo shirts in November, the avant-garde fashion brands hold the largest proportion of 38%, followed by the fashion leisure (40%) and business leisure (13%). Styles with stripes account for the largest part of 58%, followed by plants and florals (18%) and logos (13%). The double-colored splicing takes up the highest proportion of 45%.

According to the interactive data analysis of POP users, the Top list of sweatshirts is ranked. The avant-garde brand is dominant although it declines to 36%. The fashion and leisure style grows to 29%, while the young lady style drops to 23%. In terms of patterns, letter is dominant, followed by cartoon. Color-blocked strip printing has a sharp growth. For crafts, deconstruction and splicing take up the highest proportion of 37%, followed by cutout (19%) and drawstring (11%).

According to data analysis of the TOP 100 downloads of women's shirts in October, the simple & sophisticated style is dominant. Floral and plant printing is the mainstream. Maximalist printing increases a bit. Cutout gains rapid growth. Splicing and deconstruction are steady.