Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
- Item Category
2021 Double 11 Sportswear Data Analysis
There came the 13th double 11(the online shopping carnival on November 11) for Chinese consumers. Sales Volume and quantity broke the history records once again. According to the data from November 1 to 11, 2021, POP-Fashion made a Top 10 list of sportswear brands: Nike remains the biggest winner, followed by ANTA and LI-NING.
Positioning Pattern -- The TOP Ranking of Menswear Pattern
According to the most 100 downloaded men's positioning patterns in October and November, Smart Casual and Streetwear Brand are the main styles; letters and shapes are grouped to show diversified patterns; minimalist badges remain popular, while cartoon patterns are presented by more characters; printing, embroidery, and applique are still the most prevalent pattern crafts in the market.
Suit -- The TOP Ranking of Womenswear
According to the TOP100 downloaded women's suits in October and November, Simple Sophistication has revealed a clear uptrend, while Youthful Elegancy is increasing as well. X-line dominates the silhouette market, and the casual H-line has trended upward. To crafts, splicing and deconstruction are combined to create more stylish pieces.
Sweatshirt -- The TOP Ranking of Girls' Wear
Based on the interactive data analysis of POP users in October, J-Korea(25%) has trended downward, while smart casual style(46%) steps up; letter and animal are the main elements for pattern design; to craft, positioning print(36%) occupies the largest proportion, followed by ruffles(16%).
The Lyst Index -- Fashion's Hottest Brands and Products Q3 2021
The Lyst Index is a quarterly ranking of fashion's hottest brands and products. Lyst is a global fashion shopping platform, used by more than 150 million people each year to browse, discover and buy items from 17,000 brands and stores. The formula behind The Lyst Index takes into account Lyst shopper behaviour, including conversion rates and sales. It also includes Google search data, as well as social media mentions and engagement statistics worldwide over a three month period. According to the Q3 2021 list, Balenciaga was listed as the first place - 4 places higher than the last year, which was the largest uptrend. Besides, DIOR, Louis Vuitton, and Dolce & Gabbana were newly listed on the Lyst Index in Q3.
Denim -- The TOP Ranking of Womenswear
Based on the TOP100 downloaded women's denim pieces of POP users in October, Smart Casual(51%) remains the mainstream, while Girly Chic has trended upward as well. Loose-fit silhouette is prevalent among denim products, and patchwork is the most important craft. Notably, the use of raw edges adds casualness to the normal short pants.