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ANALYSIS

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

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  • Pants -- The TOP Ranking of Menswear
    Data Reports

    2024-03-26 2960

    Pants -- The TOP Ranking of Menswear

    According to the analysis of the top 100 men's pants data on user downloads from POP2 to March, urban light energy, workwear style, and sports and leisure are the recently popular design styles. Attention should be paid to practical details such as arc segmentation, pocket stacking, local color contrast and burrs, as well as adjustments to the placket and margin; In terms of craftsmanship, pleating and fading after washing are popular choices.

  • Denim -- The TOP Ranking of Womenswear
    Data Reports

    2024-03-26 3470

    Denim -- The TOP Ranking of Womenswear

    According to the analysis of the top 100 women's denim downloads in POP3, denim skirts and jeans are the most popular items in the new season of denim market development, mainly slim fitting skirts of different lengths and silhouetted jeans, accounting for 50%, with skirts being the focus of development; By designing with different lengths and slits, showcase the different style changes of individual items. Mid length skirts are most favored by customers. The nostalgic and retro style of casual wear is still a key trend, with blue cows remaining the main color. Wash with water, no need for too much complex washing water. A good nostalgic classic color sense and delicate drop colors are important indicators of a popular item. The combination of denim and patchwork denim is a prominent design feature of this season. It can be combined with the structural changes inside and outside the denim and different washing changes to upgrade the design of the single item.

  • Positioning Pattern -- The TOP Ranking of Menswear
    Data Reports

    2024-03-26 1987

    Positioning Pattern -- The TOP Ranking of Menswear

    According to the analysis of the top 100 men's clothing positioning patterns downloaded by users from February to March, the popularity of micro trendy text patterns is still high, and energetic sports patterns can be given special attention; The combination of artistic effects and academic patterns is still deeply loved by consumers. In the layout design that combines graphics and text, the masked embedded composition form is more classic and practical.

  • The Pattern Analysis of Kidswear
    Hot

    2024-03-25 1977

    The Pattern Analysis of Kidswear

    According to the TOP100 user download list in March 2024, children's clothing patterns for spring and summer 2024 are rich and diverse, including cartoon patterns, fun letters, outdoor travel, and new Chinese landscape patterns. These rich and diverse pattern designs not only showcase the fashion trends of children's clothing for spring/summer 2024, but also reflect the designers' deep understanding of children's growth needs and aesthetic tastes.

  • Urban Commuting -- The Analysis of ELLE The Women's Knitwear E-Commerce
    Hot

    2024-03-25 2070

    Urban Commuting -- The Analysis of ELLE The Women's Knitwear E-Commerce

    In this issue, the POP market research team will introduce the ELLE e-commerce brand, mainly from seven modules: theme introduction, new category proportion and style analysis, color application, key category analysis, popular element application, summary+development extension recommendation.

  • Suit -- The TOP Ranking of Womenswear

    2024-03-22 6062

    Suit -- The TOP Ranking of Womenswear

    According to the analysis of the top 100 women's suit product data based on user download statistics in March, the focus of the suit market in the past month has mainly been on the simple European style and the small fragrance style, as well as the new Chinese style. Especially, the popularity of the new Chinese style and Chinese style continues to rise. In terms of style design, minimalist collarless and V-neck design have become the focus. And edge contrast details represented by MIU have also become popular this season.

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