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ANALYSIS

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

  • Jacket -- The TOP Ranking of Menswear
    Data Reports

    2021-08-07 67955

    Jacket -- The TOP Ranking of Menswear

    According to the TOP100 downloaded men's jackets of POP users in July, smart casual(39%) and workwear style(27%) keep the momentum, followed by streetwear brand(23%) and rune art(11%). Classic plaid still plays an important role in pattern, and the changeable creativity brings newness. In detail, berber fleece jacket and leather & fur jacket are noteworthy, and the selection of leather material is extremely essential. From the aspect of craft, splicing pays more attention to the conflict of materials and colors, and the structure of parka also shares a proportion.

  • Denim -- The Top Ranking of Womenswear

    2021-08-03 70255

    Denim -- The Top Ranking of Womenswear

    Based on the TOP100 downloaded women’s denim of POP users in July, smart casual is still the main style, and the proportion of girly chic has increased. We can see that loose silhouette is more popular in July, and spliced denim still dominates the craft category. The frequent use of distressed hole and rough edge breaks the convention of casual items.

  • Suit -- The TOP Ranking of Menswear

    2021-07-30 36409

    Suit -- The TOP Ranking of Menswear

    According to the TOP100 downloaded men's suits of POP users in June, smart casual and business leisure are still noteworthy, while rune art style is extremely outstanding in this month. Unisex suit has gradually penetrated into the public vision. Classic check still plays an important role in pattern design. Notably, the revolution of classic checks has brought newness. We can see that wide shoulder design and double placket are rather distinct in details, and eye-catching trimming is noteworthy as well. In craft, heterogeneous and color-blocking splicing is the key point, followed by split structure.

  • THE LYST INDEX --  Fashion's Hottest Brands and Products Q2 2021
    Data Reports

    2021-07-27 69396

    THE LYST INDEX -- Fashion's Hottest Brands and Products Q2 2021

    The Lyst Index is a quarterly ranking of fashion's hottest brands and products. Lyst is a global fashion shopping platform, used by more than 150 million people each year to browse, discover and buy items from 17,000 brands and stores. The formula behind The Lyst Index takes into account Lyst shopper behaviour, including conversion rates and sales. It also includes Google search data, as well as social media mentions and engagement statistics worldwide over a three month period.

  • Puffa Jacket -- The TOP Ranking of Womenswear
    Data Reports

    2021-05-21 98851

    Puffa Jacket -- The TOP Ranking of Womenswear

    According to the data analysis of TOP100 downloaded puffa jackets of POP users in April, 2021, street style and designer style attract more attention. Practical item is still dominating the market. Straight silhouette is the mainstream while O-line silhouette is also noteworthy. The demand for practicality makes padded coat become the main silhouette. Cropped style updates the design. Splicing is the major craft of puffa jacket, and the popularity of crinkles has been increased clearly.

  • Jacket -- The TOP Ranking of Menswear

    2021-05-18 73088

    Jacket -- The TOP Ranking of Menswear

    According to the data of TOP100 downloaded men's jackets of POP users in April, smart casual and athleisure are still the main styles, and the popularity of business leisure recovers. All-over logo jacket increases the visual highlights. Different materials update the traditional edge design and bring innovation. Front-and-back design greatly improves the practicality.

  • Denim -- The TOP Ranking of Menswear

    2021-05-12 70019

    Denim -- The TOP Ranking of Menswear

    Based on the data analysis of TOP 100 downloaded men's denim styles of POP users in April, smart casual style occupies a large proportion. Avantgarde brand style increases a little. Splicing dominates the denim craft. Printing and gradient tie-dye are the main crafts. Applique decorations increase the fashionable feel of denim items.

  • Leather & Fur -- The TOP Ranking of Menswear

    2021-05-11 68541

    Leather & Fur -- The TOP Ranking of Menswear

    This TOP ranking of leather and fur items is based on the interaction data of POP users. Smart casual(64%) and business leisure(32%) are the main styles in the recent months. Jacket is still the most popular item. The quantities of polar fleece, faux fur and fur & leather have increased clearly. Leather is the hottest category.

  • The Lyst Index -- The TOP 20 Hottest Brands of Q1 2021
    Data Reports

    2021-05-08 84834

    The Lyst Index -- The TOP 20 Hottest Brands of Q1 2021

    To compile the results, global fashion search platform Lyst analyses the online shopping behaviour of more than nine million shoppers a month searching, browsing and buying fashion across 12,000 designers and stores online. The formula behind The Lyst Index takes into account global Lyst and Google search data, conversion rates and sales, as well as brand and product social media mentions and engagement statistics worldwide over a three month period.

  • Suit -- The TOP Ranking of Menswear
    Data Reports

    2021-04-30 74614

    Suit -- The TOP Ranking of Menswear

    According to the TOP 100 downloaded men's suit of POP users in March, business leisure style occupies 58%, rune art 13% and workwear 5%. The suit design this season pays more attention to the linear feel, and the outstanding placket design uses composite, overlapping and segmentation. Influenced by the military feeling, workwear suit is also a noteworthy point in this season.

  • Suit -- The TOP Ranking of Womenswear
    Data Reports

    2021-04-25 96126

    Suit -- The TOP Ranking of Womenswear

    According to the TOP 100 downloaded women's suit of POP users in March and April, youthful elegancy(22%), simple sophistication(63%) and smart casual(15%) are the noteworthy styles. Influenced by the popularity of simple sophistication style, X-line and H-line are the most applied silhouettes. The proportion of waist lacing also increases a lot.

  • Denim -- The TOP Ranking of Womenswear

    2021-04-25 77140

    Denim -- The TOP Ranking of Womenswear

    According to the TOP 100 downloaded women's denim of POP users in April, the searches of smart casual style occupy a larger proportion, followed by avant-garde brand and girly chic styles. Splicing is still the dominating denim craft. Printing and acid-washing are also important. Accessories like beads and pearls increase the gentle and retro sense of leisure items.

  • Fur and Leather -- The TOP Ranking of Womenswear

    2021-04-11 104821

    Fur and Leather -- The TOP Ranking of Womenswear

    According to the data analysis of POP users in March, simple sophistication is the most attractive style of women's fur and leather. Jacket is the most common item, and leather dominates the texture markets. Cropped silhouette rises obviously this month, and splicing and quilting are still noteworthy.

  • Windbreaker -- The TOP Ranking of Womenswear
    Data Reports

    2021-04-02 96834

    Windbreaker -- The TOP Ranking of Womenswear

    According to the download data analysis of POP users in March and April, simple sophistication is the main style for trench coat. And the proportion of smart casual style improves. Waisted X-line is the most popular silhouette, followed by H-line silhouette. Besides, splicing is the major craft, especially the splicing of knit and trench coat.

  • Jacket -- The TOP Ranking of Menswear
    Data Reports

    2021-03-17 84003

    Jacket -- The TOP Ranking of Menswear

    According to the data analysis of POP users in February, smart casual and athleisure styles are still the key style trend for men's jacket. Lapel wasited jacket, lapel straight jacket and varsity jacket are the main silhouettes. Color-blocking sports jacket is also recommended. Side seam segmentation, decorative accessory on collar and elbow segmentation bring highlights to the jacket design.

  • Denim -- The TOP Ranking of Womenswear
    Data Reports

    2021-02-05 85212

    Denim -- The TOP Ranking of Womenswear

    Based on the data analysis of POP users in January, the smart casual style occupies a large proportion among women's denim. And avant-garde style has a lower proportion than the girly chic style. Splicing is still the most important denim craft. Raw-edge process and pocket design are also the main crafts. The bead accessories on pockets improve the soft and beautiful temperament of new women.

  • Trench Coat--The TOP List of Menswear
    Data Reports

    2020-11-04 72041

    Trench Coat--The TOP List of Menswear

    According to data analysis of TOP 100 men's trench coats downloaded by users in October, fashion casual and sports casual items have been attracting increasing attention from customers. In terms of silhouette,the mock layer and the parka are the main silhouettes. The top 100 men's coat also covers some detachable designs. Side slit is a new design direction. In addition, functional designs remain popular in market.

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