According to the TOP100 user download list in April 2024, the 2024 spring and summer baby clothing items have a rich and diverse variety of patterns, with small animal images, floral elements, Chinese style paintings, small dinosaurs, and fun letters becoming key design elements. In addition, colorful vegetables and fruits, cute little bear images are also popular pattern elements, with childlike and childlike paintings as important expression techniques. These types of patterns can become the focus of attention this month.

Among the top 10 best-selling men's jackets in e-commerce from March to April, the most popular styles of men's jackets are dominated by Korean business, American workwear, and high intellecual. Among them, pocket decoration, splicing design, structural segmentation, and protective doors are the main design elements of men's jacket styles.

According to the analysis of the top 100 women's suits downloaded by users in April, styles such as simple and elegant, elegant commuting, and new Chinese style have been the most popular recently, especially the popularity of new Chinese style continues to rise. The details focus on the mock-layered design, collarless design, and waistband design; Narrow waisted suits and hard shoulder H-line suits are popular silhouettes in the recent suit market.

The POP market research team conducted data analysis on men's and women's sweaters from Tiktok e-commerce e-commerce in this issue, and conducted regional report analysis on men's and women's clothing for data analysis, hot styles, and style recommendations. For more details, please see below.

According to the sales proportion data of Tiktok women's wear category in March, trousers are the most popular category, accounting for 16.62% of the total sales. Next is the Tang suit/ethnic/stage category influenced by the popularity of the new Chinese style, with sales accounting for 10.94%. The sales of sets/student school uniforms/work uniforms and dresses accounted for 10.09% and 6.47%, respectively. Compared with the data in January and February of 24 years, in March, Tiktok users' interest in buying Tang suits/ethnic categories and suits/school uniforms increased significantly.

Among the top 10 best-selling men's T-shirts/POLO shirts in e-commerce from March to April, the most popular styles are dominated by fashionable trendy, high street sports, fashionable urban, business leisure, and basic leisure. Among them, three-dimensional high-frequency waves, exquisite embroidery, minimalist logos, healing simple strokes, pattern splicing, as well as cool fabrics, textured jacquard fabrics and other elements are the main design elements of T-shirt styles.