Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
- Item Category
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H1 Popular Item List -- The Comprehensive Analysis of Men's Knitwear Market
Based on the interaction data of users and professional market searches in 2021 H1, business leisure(55%) is still the main style of men’s knitwear, followed by smart casual style(36%). In item categories, pullover occupies the largest proportion(48%), and cardigan(27%) and T-shirt(16%) are also noteworthy.
Key Pattern -- The TOP Ranking of Men's Knitwear
This TOP ranking of men's knitwear pattern is based on the interaction data analysis and market research of POP users in April. Business leisure(45%) and smart casual(38%) are the two main styles. Letter and geometry are the two most downloaded pattern elements, and the application of check and line is also essential. Notably, the artistic rubbing pattern, which takes the place of tie-dyeing, uses its delicate and natural gradient to present the strong artistic feel.
Popular Items in the First Quarter -- The Comprehensive Analysis of Men's Knitwear
According to the interaction data of POP users in the first quarter of 2021, we analyse men's knitwear style and item. Business leisure style(43%) occupies the most but decreases a little compared with previous years. The proportions of sports leisure(13%) and smart casual(30%) improve. Pullover(52%) is the most popular item. Influenced by the development season, the attention to T-shirt and Polo shirt enhances. Because of the rise of smart casual and sports leisure styles, cardigan and hoodies both occupy over 10%.
Trending Item Ranking in the First Quarter -- The Comprehensive Analysis of Women's Knitwear
According to the interaction data analysis of POP users in the first quarter, simple sophistication(37%) is the most attractive style. Among the young styles, smart casual style occupies 26%, and youthful elegancy 15%. According to the analysis of items, pullover(47%) ranks the first, followed by cardigan(23%). And because of the rising temperature, T-shirt(14%) is under steady improvement. Set item(6%) is also noteworthy.