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ANALYSIS

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

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    According to the interactive data and popularity among POP Fashion users, we list the top 20 hottest brands in the young market. LoveShackFancy and Alice + Olivia are the most noteworthy brands. A series of high-quality niche designer brands, such as Merci Madame and Cormio, also emerged in this year. Their enriched design elements attract consumers. ZI II CI IEN and BAN XIAO XUE are the Chinese designer brands to watch. Besides, keep an eye on the movements of Short Sentence.

  • 2021 Annual Ranking of Denim Brands

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    2021 Annual Ranking of Denim Brands

    According to the data analysis and popularity of denim brands in 2021, this report refines the noteworthy crafts and details for designers, and introduces the hottest brands.

  • Sweatshirt -- The TOP Ranking of Womenswear

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    Sweatshirt -- The TOP Ranking of Womenswear

    According to the TOP100 downloaded women’s sweatshirts in December 2021, J-Korean(41%) is the most popular style, followed by declined athleisure(12%) and streetwear(15%); letters and animals are the main pattern elements, especially tigers; for crafts, embroidery and splicing are the major categories, and the combination of flocking and embroidery will be a noteworthy trend in the coming season.

  • Down Jacket -- The TOP Ranking of Womenswear
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    Down Jacket -- The TOP Ranking of Womenswear

    According to the TOP100 downloaded women’s down jackets of POP Fashion users in November and December, Minimalist Sophistication(45%) is the most popular style, followed by Youthful Elegancy(32%) and the rising Smart Casual(19%); beyond casual short silhouette, loose-fit comfy short ones are also noteworthy; quilting and splicing remain to be the hottest craft details, especially the splicing with woolen, coating, and textured fabrics. Lapelled design is presented both on youthful and sophisticated womenswear. 3D floral and bear dolls are still popular.

  • T-shirt -- The TOP Ranking of Womenswear
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    T-shirt -- The TOP Ranking of Womenswear

    According to the TOP100 downloaded women’s T-shirts in November and December: Smart Casual styles trend upward greatly, followed by Simple Sophistication, while the proportion of Youthful Elegancy declines clearly. Loose-fit boxy has become the most noteworthy silhouette this season, and the cropped silhouette also reveals a rising trend. To pattern elements, letter is the mainstream, while the printing of animal and flower is popular as well.

  • Shirt -- The TOP Ranking of Womenswear
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    Shirt -- The TOP Ranking of Womenswear

    According to the data analysis of TOP100 downloaded women’s shirts in November and December, J-Korean(45%) is the most popular style, followed by Youthful Elegancy and Unisex; straight long-sleeved is the dominating silhouette in the market, which satisfies consumers’ need for minimalism and comfort; avant-garde deconstruction and creased texture are the crafts to watch; romantic, sweet ruffle is the mainstream element for detail design; to accessories, luxe pearls and rhinestones are combined with bowknots.

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