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ANALYSIS

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

  • Denim -- The TOP Ranking of Womenswear

    2021-11-05 70890

    Denim -- The TOP Ranking of Womenswear

    Based on the TOP100 downloaded women's denim pieces of POP users in October, Smart Casual(51%) remains the mainstream, while Girly Chic has trended upward as well. Loose-fit silhouette is prevalent among denim products, and patchwork is the most important craft. Notably, the use of raw edges adds casualness to the normal short pants.

  • Cardigan -- The TOP Ranking of Women's Knitwear

    2021-08-28 75519

    Cardigan -- The TOP Ranking of Women's Knitwear

    Based on the interactive data of POP users and the professional market research, elegant lady(27%) is the most popular style in this month, followed by smart casual(13%) and youthful lady(14%). In the silhouette design of cardigan, loose boxy must be the main silhouette, while tie-waist cardigan is shown frequently in elegant lady styles. Stitching and splicing are the two most noteworthy crafts in this month.

  • All-over Pattern -- The TOP Ranking of Womenswear Pattern
    Data Reports

    2021-08-14 102566

    All-over Pattern -- The TOP Ranking of Womenswear Pattern

    According to the data analysis of TOP100 downloaded all-over patterns of POP users in July and August, gorgeous retro(15%) is the most noteworthy pattern style, which features innovative rhombus and dots. Besides, the romantic floral patterns of youthful elegancy style are also outstanding. Flower(46%) is the major element of pattern, and printing(91%) dominates the craft category.

  • Fur & Leather -- The TOP Ranking of Menswear

    2021-08-13 59842

    Fur & Leather -- The TOP Ranking of Menswear

    Based on the interactive data of POP users in July, we made this TOP Ranking about men's fur and leather items. We can see that smart casual(52%) and business leisure(34%) are the major styles, and jacket is still the most popular item. From the aspect of category, polar fleece and fur&leather have increased, and leather still takes the first place.

  • Dress -- The Top Ranking of Womenswear
    Data Reports

    2021-07-20 110757

    Dress -- The Top Ranking of Womenswear

    According to the TOP100 downloaded women's dresses of POP users from May to July, simple sophistication style(39%) has increased greatly, followed by youthful elegancy(27%). However, cotton-linen deconstruction shows a decreasing trend. X-line design becomes the most noteworthy silhouette, and the requirement for practicality promotes the popularity of loose and A-line silhouettes. Splicing still dominates the craft domain, while beading and knotting have also increased a lot.

  • Sweatshirt -- The TOP Ranking of Womenswear
    Data Reports

    2021-05-14 109257

    Sweatshirt -- The TOP Ranking of Womenswear

    According to the data analysis of TOP100 downloaded women's sweatshirt of POP users in April and May, smart casual(65%), simple sophistication(12%) and youthful elegancy(23%) are the main styles. Letter is the main element of pattern, which is presented by printing and embroider. Splicing is the noteworthy craft in this new season and still under a rising trend.

  • Down Jacket -- The Menswear Top Ranking
    Data Reports

    2021-04-07 91573

    Down Jacket -- The Menswear Top Ranking

    According to the download data of POP users in March, long cotton down and padded coat are attractive for their details and designs. Heterogeneous splicing and layered process show more individualized expression. In detail, pocket change is still the noteworthy point. Different structural designs and textural contrasts are used to enrich the pocket design.

  • Shirt-- The TOP Ranking of Menswear
    Data Reports

    2021-03-23 89160

    Shirt-- The TOP Ranking of Menswear

    According to the download data of POP users in February, business leisure style is still the most important style for men's shirt. Stripe and check have become the major elements for pattern design. And the noteworthy sketch printing leads shirt to catch the fashion trend. Central placket design is still a highlight detail to express the individualized requirement.Splicing is the major craft this month, which is mainly presented on the front chest. Notably, minimalist shirt is constantly popular among consumers.

  • Down Jacket -- The TOP Ranking of Menswear

    2021-03-12 84970

    Down Jacket -- The TOP Ranking of Menswear

    According to the data analysis of POP users in February, we make this TOP100 list of men's down jacket. Smart casual style and business leisure style improve a little. And the rune art style also revives.The weatherproof stand-up collar is an attraction design for business leisure down jacket in January. Baseball collar is also popular for its loose and novel design. Quilting and splicing use more modern techniques to present the diversity.

  • Sweatshirts -- The TOP List of Womenswear
    Data Reports

    2020-08-05 108418

    Sweatshirts -- The TOP List of Womenswear

    According to data analysis of TOP 100 downloaded women's sweatshirts from June to July, fashion leisure style remains the mainstream, and young lady style increases. Letters are main patterns and embroidery is dominant. Deconstruction continues and grows.

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