Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
- Item Category
2021 Double 11 Sportswear Data Analysis
There came the 13th double 11(the online shopping carnival on November 11) for Chinese consumers. Sales Volume and quantity broke the history records once again. According to the data from November 1 to 11, 2021, POP-Fashion made a Top 10 list of sportswear brands: Nike remains the biggest winner, followed by ANTA and LI-NING.
Midi Pants -- The Top Ranking of Menswear
According to the TOP100 downloaded men's midi pants in September, Workwear(31%) and Athleisure(20%) are still the key styles; splicing is the noteworthy craft; to details, 3D pocket, leg design, and side seam decoration have been appeared the most.
Midi Pants & Shorts -- The TOP Ranking of Menswear
According to the data analysis of TOP100 downloaded men's middle length pants and shorts in July, workwear(30%) and athleisure(28%) are still the mainstream, followed by smart casual style(17%). Loose straight tube, knee-length cargo pants and cuffed track pants are the main silhouette. In detail, multi-pocket design and waist decorations are noteworthy, while splicing stands out in the craft category.
Middle Length Pants -- The TOP Ranking of Girls' Wear
Based on the interactive data of POP users in July, J-Korean and smart casual are the major styles; letter and geometric shape are the main elements; positioning printing, color blocking and placement decorations are the noteworthy detail crafts.
Q2 Item Data -- The TOP Ranking of Womenswear
According to the analysis of download data and interactive data of POP users in the second quarter, we summarize the TOP ranking lists and key detail elements for all 11 categories. We also predict the coming fashion trend for details, which provides high reference value for designers. We can see from the following bar charts that puffa, jacket and overcoat all the three most popular items of the second quarter.
Trousers -- The TOP Ranking of Womenswear
According to the download data of POP users in February, simple and casual style and classic denim style are the main noteworthy styles among TOP100 women's trousers. The splicing at side seams is the most important details, and vintage flower pattern is a notable highlight.