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ANALYSIS

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

  • Shirt -- The TOP Ranking of Menswear
    Data Reports

    2022-01-28 66246

    Shirt -- The TOP Ranking of Menswear

    According to the TOP100 downloaded men’s shirts among POP Fashion users in December, Business Leisure(28%) and Smart Casual(23%) were still the key styles, followed by Streetwear Brand(12%) and Emerging Design(6%). Checks, letters, plants, and florals were the popular pattern elements in the market. Deconstruction was worth attention, while the layering of fabrics can enrich the general visual effect of clothing.

  • 2021 Hottest Women's Knitwear Brands(Young Market)

    2022-01-15 78028

    2021 Hottest Women's Knitwear Brands(Young Market)

    According to the interactive data and popularity among POP Fashion users, we list the top 20 hottest brands in the young market. LoveShackFancy and Alice + Olivia are the most noteworthy brands. A series of high-quality niche designer brands, such as Merci Madame and Cormio, also emerged in this year. Their enriched design elements attract consumers. ZI II CI IEN and BAN XIAO XUE are the Chinese designer brands to watch. Besides, keep an eye on the movements of Short Sentence.

  • Happy New Year -- The Popular E-commerce Products of Women's Knitwear

    2022-01-07 82190

    Happy New Year -- The Popular E-commerce Products of Women's Knitwear

    In the celebration of Chinese New Year, online stores update the festive products rapidly and reveal an accelerating sales volume. Thousand pieces of items are sold just in 30 days. Influenced by the zodiac of the coming new year, tiger must be the dominating element in the market. Bowknots, wide collars, and neckties keep the momentum. Besides, lovers’ wear and Chinese frog buttons have trended upward in recent months.

  • T-shirt -- The TOP Ranking of Womenswear
    Data Reports

    2021-12-29 78790

    T-shirt -- The TOP Ranking of Womenswear

    According to the TOP100 downloaded women’s T-shirts in November and December: Smart Casual styles trend upward greatly, followed by Simple Sophistication, while the proportion of Youthful Elegancy declines clearly. Loose-fit boxy has become the most noteworthy silhouette this season, and the cropped silhouette also reveals a rising trend. To pattern elements, letter is the mainstream, while the printing of animal and flower is popular as well.

  • Sweatshirt -- The TOP Ranking of Menswear
    Data Reports

    2021-12-16 88389

    Sweatshirt -- The TOP Ranking of Menswear

    According to the data analysis of TOP100 downloaded women’s sweatshirts in November, Streetwear(28%) and Smart Casual(32%) remain popular, while Athleisure also reveals an uptrend; patterns presented by letters provide the features of street fashion; to crafts, splicing endows items with more possibilities.

  • Lyst -- The Year in Fashion 2021

    2021-12-07 74568

    Lyst -- The Year in Fashion 2021

    This year brought the vaccine and with it a transition to the "new normal"; we dressed up to go out and to make ourselves feel good. But the effects of covid remained; we craved comfort and a new form of workwear, while on-screen moments continued to influence us more than ever. Over the course of the year 150 million+ shoppers looked on fashion shopping platform Lyst.

  • 2021 Double 11 Sportswear Data Analysis

    2021-11-21 66285

    2021 Double 11 Sportswear Data Analysis

    There came the 13th double 11(the online shopping carnival on November 11) for Chinese consumers. Sales Volume and quantity broke the history records once again. According to the data from November 1 to 11, 2021, POP-Fashion made a Top 10 list of sportswear brands: Nike remains the biggest winner, followed by ANTA and LI-NING.

  • Sweatshirt -- The TOP Ranking of Girls' Wear
    Data Reports

    2021-11-08 81163

    Sweatshirt -- The TOP Ranking of Girls' Wear

    Based on the interactive data analysis of POP users in October, J-Korea(25%) has trended downward, while smart casual style(46%) steps up; letter and animal are the main elements for pattern design; to craft, positioning print(36%) occupies the largest proportion, followed by ruffles(16%).

  • The Lyst Index -- Fashion's Hottest Brands and Products Q3 2021
    Data Reports

    2021-11-05 78797

    The Lyst Index -- Fashion's Hottest Brands and Products Q3 2021

    The Lyst Index is a quarterly ranking of fashion's hottest brands and products. Lyst is a global fashion shopping platform, used by more than 150 million people each year to browse, discover and buy items from 17,000 brands and stores. The formula behind The Lyst Index takes into account Lyst shopper behaviour, including conversion rates and sales. It also includes Google search data, as well as social media mentions and engagement statistics worldwide over a three month period. According to the Q3 2021 list, Balenciaga was listed as the first place - 4 places higher than the last year, which was the largest uptrend. Besides, DIOR, Louis Vuitton, and Dolce & Gabbana were newly listed on the Lyst Index in Q3.

  • Sweatshirt -- The TOP Ranking of Womenswear
    Data Reports

    2021-11-03 106671

    Sweatshirt -- The TOP Ranking of Womenswear

    According to the TOP100 downloaded women's sweatshirt of POP users from September to November, 2021, J-Korea style(38%) has trended upward clearly and Athleisure also reveals an uptrend. To silhouette, cropped X-line has been the most noteworthy point, and the requirement for practical loose tailoring leads to the popularity of boxy and cocoon shapes. Bowknot is still the mainstream detail, while 3D flowers and shirring are increasing as well.

  • Jacquard Pattern -- Q3 2021 TOP Ranking of Men's Knitwear
    Data Reports

    2021-10-14 68384

    Jacquard Pattern -- Q3 2021 TOP Ranking of Men's Knitwear

    According to the interactive data of POP users and researches, we made this TOP10 list about knitwear pattern in Q3 2021. We can see that letters and brand logos are still the popular elements. Geometric shapes have been more noteworthy in the third quarter. Checkerboard, round dots and distorted argyles are the core points. Notably, paisley pattern is ranked as the TOP9, which draws our attention.

  • Cardigan & Pullover -- The E-commerce TOP Ranking of Girls' Knitwear
    Data Reports

    2021-09-13 81146

    Cardigan & Pullover -- The E-commerce TOP Ranking of Girls' Knitwear

    According to the interactive data and sales volume of Tmall and Taobao, pattern is the most important factor, and flower patterns(32%) occupy the most proportion, followed by animals. Cable and pointelle knitting are the major crafts. And in details, sweet and retro ruffles and puff sleeves enrich the highlight of girls' cardigan and pullover.

  • Sweatshirt -- The TOP Ranking of Menswear
    Data Reports

    2021-08-19 89007

    Sweatshirt -- The TOP Ranking of Menswear

    According to the data analysis of TOP100 downloaded men's sweatshirts of POP users in July, streetwear brand(25%) and smart casual(32%) are still the dominating styles. Rune art(10%) keeps the proportion, while athleisure style(8%) has decreased a little. Craft pays attention to the deconstructed splicing, which endows clothing with more possibilities.

  • Athletic Sweatshirt -- The Quarter TOP Ranking of Menswear & Womenswear

    2021-08-14 111873

    Athletic Sweatshirt -- The Quarter TOP Ranking of Menswear & Womenswear

    Based on the interactive data of POP users and professional market analysis, athletic sweatshirt is rather noteworthy in this quarter. Heterogeneous splicing(28%), cropped design and protective high neck(22%) are the key design points.

  • Sweatshirt -- The TOP Ranking of Menswear
    Data Reports

    2021-07-07 93170

    Sweatshirt -- The TOP Ranking of Menswear

    According to the TOP100 downloaded men's sweatshirt of POP users in June, streetwear brand(23%) and smart casual(28%) occupy the largest parts, and the proportion of athleisure(14%) has increased a little. Letter, photo and illustration are the major elements for pattern. Craft focuses on splicing, which enriches the visual effect through color conflict.

  • Shirt -- The TOP Ranking of Menswear
    Data Reports

    2021-07-06 70812

    Shirt -- The TOP Ranking of Menswear

    According to the TOP100 downloaded men's shirts in June, smart casual(21%) is the most popular style, followed by business leisure(19%) and streetwear brand(13%). In pattern, letter, plaid and stripe are the main elements. Unconventional deconstructed design enriches items and strengthens the visual effect. Besides, pocket must be the most noteworthy detail in this season.

  • Q2 Item Data -- The TOP Ranking of Womenswear
    Data Reports

    2021-06-30 90000

    Q2 Item Data -- The TOP Ranking of Womenswear

    According to the analysis of download data and interactive data of POP users in the second quarter, we summarize the TOP ranking lists and key detail elements for all 11 categories. We also predict the coming fashion trend for details, which provides high reference value for designers. We can see from the following bar charts that puffa, jacket and overcoat all the three most popular items of the second quarter.

  • Pullovers -- The TOP List of Men's Knitwear
    Data Reports

    2020-11-30 86710

    Pullovers -- The TOP List of Men's Knitwear

    The top list of men's pullovers is ranked according to interactive data analysis in November. Business style takes up a large percentage of 71%, while fashion leisure style declines and holds only 23%. Business leisure pullovers take on a young and funky trend, so pattern changes attract much attention. Letters show obvious growth in pullovers. They decorate placements or work with other patterns to present lavish visual effects. As for crafts, jacquard, as the main form of pattern, is the most widely used technique. This report starts from jacquard patterns to analyze design changes of men's pullovers.

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