Based on interactive data and market researches, POP Fashion figures out the most popular pattern elements for womenswear in January: Digital Art(27%), Heart(24%), Bunny(20%), Smiley(17%) and Words(12%).

Based on interactive data and market researches, POP Fashion figures out the most popular styles in the market. Smart Casual(44%) is the most welcoming style in October to December, featuring loose fits, color blocking, outdoor details, preppy colorways and digital prints. J-Korea(20%) focuses on plackets and fancy quilting. Mature & Elegant(12%) offers slim fits and fine techniques. Minimalist(8%) is a style that values practicality. Youthful(6%) reveals more details and accessories.

According to the data analysis of POP Fashion from December 2022 to January 2023, Smart Casual is the most popular style, followed by Business Leisure and Athleisure. Color blocking, patch pocket, waist design and leg opening are the most noteworthy details. The roomy straight silhouettes cover the leg lines and offer a comfortable dressing experience.

2022 Annual TOP Outdoor Activewear Brand

Based on the annual user searches and interactive data in 2022, POP Fashion figures out 30 hottest brands and relative keywords in the denim industry. Big names as Diesel and Dsquared2 take the top places. Designer brands, such as Evisu, INXX and Ader error, offer noteworthy fashion details. Chuu. - the hot Korean fashion brand - combines girlish designs with denim to attract consumers.

2022 Annual TOP Athleisure Brand