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ANALYSIS

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

  • Overcoat -- The TOP Ranking of Womenswear

    2021-08-30 55650

    Overcoat -- The TOP Ranking of Womenswear

    According to the TOP100 downloaded women's overcoats of POP users from July to August, youth elegancy, simple sophistication and elegant lady are the main styles. Simple sophistication keeps its position, while elegant lady has attracted more attention. The neat tailoring of H-line and X-line is rather noteworthy. Splicing continues to be the main craft of overcoat in this month.

  • Overcoat -- The TOP Ranking of Womenswear

    2021-06-17 84988

    Overcoat -- The TOP Ranking of Womenswear

    According to the TOP100 downloaded women's overcoats of POP users during May and June, simple sophistication(66%) is the major style. Smart casual style(24%) increases clearly while youthful elegancy(10%) decreases. H-line and X-line are the main silhouettes. More attention is paid to the zipper among the details and accessories.

  • Overcoat & Trench Coat -- The TOP Ranking of Menswear
    Data Reports

    2021-06-09 49862

    Overcoat & Trench Coat -- The TOP Ranking of Menswear

    According to the TOP100 downloaded men's overcoat and trench coat, smart casual(45%) and business leisure(30%) are the noteworthy styles. Loose A-line and straight H-line are the main silhouettes. Splicing is the most popular craft.

  • Overcoat -- The TOP Ranking of Menswear
    Data Reports

    2021-04-20 68651

    Overcoat -- The TOP Ranking of Menswear

    According to the data analysis of TOP 100 downloaded men's overcoat in March, smart casual and business fashion items occupy bigger proportions. And the avant-garde designs appear more on catwalks. Oversized and straight tube are the main silhouettes, and waisted design occupies a little part. The eye-catching broad shoulder design improves the volume and strengthens the masculine power.

  • Overcoat -- The TOP Ranking of Womenswear

    2021-03-30 91930

    Overcoat -- The TOP Ranking of Womenswear

    According to the TOP100 women's overcoat download data of POP users in February to March, simple sophistication is still the major style. And compared with the data analysis two months ago, the proportion of youthful elegancy is under a rising trend. Casual overcoat remains the 22%. Loose silhouette occupies the biggest proportion among silhouettes for its practicality and comfort. The proportion of A-line silhouette rises stably. Tonal colored collar is the key detail. Wasited styling and distorted collar are both rapidly improving.

  • Overcoats -- The TOP List of Menswear
    Data Reports

    2020-09-27 70891

    Overcoats -- The TOP List of Menswear

    According to data analysis of TOP 100 downloaded men's overcoats in the month, fashion leisure and outdoor fashion draw constant attention, while street fashion brands decline a little. Letters are main patterns, and landscape-like patterns increase. For silhouettes, vests and down jackets stand out. For crafts, splicing underlines mixed materials and color-blocking; special quilting becomes the focus; webbing enriches details and take up a small part.

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