In the celebration of Chinese New Year, online stores update the festive products rapidly and reveal an accelerating sales volume. Thousand pieces of items are sold just in 30 days. Influenced by the zodiac of the coming new year, tiger must be the dominating element in the market. Bowknots, wide collars, and neckties keep the momentum. Besides, lovers’ wear and Chinese frog buttons have trended upward in recent months.

According to the TOP100 downloaded women’s T-shirts in November and December: Smart Casual styles trend upward greatly, followed by Simple Sophistication, while the proportion of Youthful Elegancy declines clearly. Loose-fit boxy has become the most noteworthy silhouette this season, and the cropped silhouette also reveals a rising trend. To pattern elements, letter is the mainstream, while the printing of animal and flower is popular as well.

According to the TOP100 downloaded women’s down jackets of POP Fashion users in November and December, Minimalist Sophistication(45%) is the most popular style, followed by Youthful Elegancy(32%) and the rising Smart Casual(19%); beyond casual short silhouette, loose-fit comfy short ones are also noteworthy; quilting and splicing remain to be the hottest craft details, especially the splicing with woolen, coating, and textured fabrics. Lapelled design is presented both on youthful and sophisticated womenswear. 3D floral and bear dolls are still popular.

According to the data analysis of TOP100 downloaded women’s sweatshirts in November, Streetwear(28%) and Smart Casual(32%) remain popular, while Athleisure also reveals an uptrend; patterns presented by letters provide the features of street fashion; to crafts, splicing endows items with more possibilities.

According to the TOP100 downloaded all-over patterns of POP Fashion users in November, Romantic Nature takes 36%, Minimalist styles 44%, and Retro Trend 20%; plant & floral, letters, and graphics are the most popular pattern elements; hot checks are integrated with floral elements to reveal visual impact; digital printing and embroidery are the main crafts for all-over patterns.

According to the TOP100 downloaded girls' down jackets of POP Fashion users in November, 2021, Smart Casual occupies the biggest part, followed by J-Korea; minimalist silhouettes, such as straight crop, are popular; quilting remains to be the most noteworthy craft, which presents richer patterns this season.

This year brought the vaccine and with it a transition to the "new normal"; we dressed up to go out and to make ourselves feel good. But the effects of covid remained; we craved comfort and a new form of workwear, while on-screen moments continued to influence us more than ever. Over the course of the year 150 million+ shoppers looked on fashion shopping platform Lyst.

There came the 13th double 11(the online shopping carnival on November 11) for Chinese consumers. Sales Volume and quantity broke the history records once again. According to the data from November 1 to 11, 2021, POP-Fashion made a Top 10 list of sportswear brands: Nike remains the biggest winner, followed by ANTA and LI-NING.

According to the TOP100 downloaded women's suits in October and November, Simple Sophistication has revealed a clear uptrend, while Youthful Elegancy is increasing as well. X-line dominates the silhouette market, and the casual H-line has trended upward. To crafts, splicing and deconstruction are combined to create more stylish pieces.

Based on the interactive data analysis of POP users in October, J-Korea(25%) has trended downward, while smart casual style(46%) steps up; letter and animal are the main elements for pattern design; to craft, positioning print(36%) occupies the largest proportion, followed by ruffles(16%).

The Lyst Index is a quarterly ranking of fashion's hottest brands and products. Lyst is a global fashion shopping platform, used by more than 150 million people each year to browse, discover and buy items from 17,000 brands and stores. The formula behind The Lyst Index takes into account Lyst shopper behaviour, including conversion rates and sales. It also includes Google search data, as well as social media mentions and engagement statistics worldwide over a three month period. According to the Q3 2021 list, Balenciaga was listed as the first place - 4 places higher than the last year, which was the largest uptrend. Besides, DIOR, Louis Vuitton, and Dolce & Gabbana were newly listed on the Lyst Index in Q3.

According to the TOP100 downloaded women's sweatshirt of POP users from September to November, 2021, J-Korea style(38%) has trended upward clearly and Athleisure also reveals an uptrend. To silhouette, cropped X-line has been the most noteworthy point, and the requirement for practical loose tailoring leads to the popularity of boxy and cocoon shapes. Bowknot is still the mainstream detail, while 3D flowers and shirring are increasing as well.

According to the TOP100 downloaded men's midi pants in September, Workwear(31%) and Athleisure(20%) are still the key styles; splicing is the noteworthy craft; to details, 3D pocket, leg design, and side seam decoration have been appeared the most.

Based on the interactive data of POP users in October, Smart Casual has been the most important style; patterns are presented by illustrations and letters; quilting and splicing are the noteworthy crafts.

According to the TOP100 downloaded womenswear all-over patterns in September, romantic & natural patterns(55%) occupy the most, followed by minimalism(20%) and streetwear(25%) styles. To the contents of pattern, plant & flower, letter, check, and artistic elements are shown the most, especially flowers and letters; popular checkerboard is fused with distortion and letters for updating. All-over patterns are mainly presented by digital printing and direct spraying.

According to the interactive data of POP users and researches, we made this TOP10 list about knitwear pattern in Q3 2021. We can see that letters and brand logos are still the popular elements. Geometric shapes have been more noteworthy in the third quarter. Checkerboard, round dots and distorted argyles are the core points. Notably, paisley pattern is ranked as the TOP9, which draws our attention.

According to the interactive data and sales volume of Tmall and Taobao, pattern is the most important factor, and flower patterns(32%) occupy the most proportion, followed by animals. Cable and pointelle knitting are the major crafts. And in details, sweet and retro ruffles and puff sleeves enrich the highlight of girls' cardigan and pullover.

According to the interaction data and download amount of POP users in August and September, youthful elegancy(33%) has been the most popular style. H-line silhouette is mainly presented in a length of 65cm. In craft, heterogeneous splicing and deconstructed splicing both present the design taste of splicing.

According to the TOP100 downloaded women's overcoats of POP users from July to August, youth elegancy, simple sophistication and elegant lady are the main styles. Simple sophistication keeps its position, while elegant lady has attracted more attention. The neat tailoring of H-line and X-line is rather noteworthy. Splicing continues to be the main craft of overcoat in this month.

Based on the interactive data of POP users from June to August, smart casual and J-Korea are the main styles. Letter, animal and cartoon are used as the popular elements for pattern design. In craft, positioning print occupies the larges proportion, followed by color blocking.

The data analysis of this TOP pattern report is according to the sales volume and keywords(from July 1 to July 31) on Tmail and Taobao. We can see that top three pattern elements take three fourths of the market: floral print(36%) occupies the most proportion, followed by check(26%) and stripe(13%).