- Item Category
Shorts -- The TOP Ranking of Boys' Wear
Based on the interaction data of POP users in May, smart casual and avantgarde brand are the main styles of boys' short. Letter and animal printing are the two most popular pattern elements. Positioning printing and splicing are the noteworthy crafts in May.
Shirt -- The TOP Ranking of Boys' Wear
Based on the analysis of interaction data of POP users in May, J-korea and smart casual are the main styles of boys' shirt. Stripes & checks is the major pattern element, and splicing and positioning printing are the noteworthy crafts.
Puffa Jacket -- The TOP Ranking of Menswear
According to the data analysis of TOP100 downloaded men's puffa jacket of POP users in May, smart casual(26%) and streetwear brand(21%) are the main styles. The proportion of business leisure style decreased a little. Oversized and short straight are the major silhouettes of puffa jacket. Quilting seam and deconstruction splicing are the noteworthy crafts, and the unconventional designs enrich the styling. Pocket is still the key design detail, which presents practical functions and also underlines the visual effect.
Trench Coat -- The TOP Ranking of Womenswear
According to the data analysis of TOP100 downloaded women's trench coat in May, the current market is focusing on practical and versatile durable items, and exploring diversified functions. The highlighted details of coat still maintain the design concept of being practical and delicate. Functional details strengthen the utility and broaden the suitable occasions. Deconstruction, heterogeneous splicing, double-layered tailoring and detachable design make items elegant and modern.
Polo Shirt -- The TOP Ranking of Menswear
According to the TOP100 downloaded men's Polo shirts of POP users in April, business leisure style occupies the most(43%), followed by smart casual style(12%) and athleisure style(11%). Color-blocking collar is the key design point of business leisure Polo shirt. Smart casual Polo shirt mainly uses stripes and letter patterns. The decoration on placket can increase the sense of fashion.
Underwear -- The TOP Ranking of Womenswear
Based on the interaction data analysis of POP users in April, lingerie and bra are searched more. Consumers are having rising requirements of bras, and they also prefer the underwear set. The application of lace and lace edging still occupies a large proportion. Influenced by the improved living standard, people also want more comfortable underwear. The strengthening and innovation of thinner and lighter design will be the trend for underwear fabric.