Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
- Item Category
2022 Semi-annual TOP Ranking of Outdoor Sportswear
With the rise of outdoor sports as mountaineering, camping and hiking, POP Fashion lists out the most popular mid/high-end sportswear labels in the first half of 2022. The North Face presents the highest sales volume and profits, followed by Arc’teryx. Besides, we can also see the increasing of Chinese brands, especially TOREAD and KAILAS.
Positioning Pattern -- The TOP Ranking of Menswear
According to the TOP100 downloaded men’s positioning patterns in March and April, Smart Casual and Business Leisure are the two major styles. The combination of letters and geometric shapes is presented in diversified forms. Badges and cartoon characters keep the popularity. Printing, embroidery and applique are the most common crafts of pattern.
Trench Coat -- The TOP Ranking of Womenswear
According to the TOP100 downloaded women’s trench coats in March and April, J-Korean and Simple Sophistication are the most popular styles, followed by Cotton-linen(11.6%); H-line(72%) is the dominating silhouette in the market; deconstruction and splicing show color blocking on trench coats.
Leather & Fur -- The TOP Ranking of Menswear
According to the TOP100 downloaded products in April, Smart Casual(47%) is the most popular style, followed by Business Leisure(42%); jacket is the major item; for categories, leather dominates the market. Patchwork and color gradient are the hot techniques recently. The details on placket and pocket are noteworthy.
Suit -- The TOP Ranking of Womenswear
According to the TOP100 downloaded women’s suits from March to May in 2022, Simple Sophistication(43%) is the most welcoming style, followed by Emerging Design(22%) and Youthful Elegance(18%). Suiting and drill are the main fabrics, while checked fabrics also share a certain proportion. Drawstring remains the hottest details on suits when accessories are trended upward in the market.
Outdoor Jacket -- The TOP Ranking of Men's Activewear
According to the TOP100 downloaded men’s active jackets from February to April, Athleisure is the most welcoming style. In detail, functional pocket is still the main element. Besides, shirt collar and distorted placket are popular as well.
All-over Pattern -- The TOP Ranking of Womenswear
According to the TOP100 downloaded womenswear all-over patterns in March, Natural Romance(40%) is the most popular style, followed by Smart Casual(38%) and Retro Fashion(22%). Geometric shapes, letters and plant & flower are the main pattern elements. Houndstooth, zebra stripes and snake skins are trending upward. Artistic geos and collages show impressive visual tension. Digital printing and embroidery are the two crafts for all-over pattern.
Denim -- The TOP Ranking of Menswear
According to the TOP100 downloaded men’s denim products in March, Smart Casual has trended upward, as Avant-garde reveals a decrease. Slim fits and loose fits are the main silhouettes. For crafts, patchwork and color blocking increase the visual layers of denim. Prints are presented repeatedly and logo details also share a certain proportion.
Denim -- The TOP Ranking of Womenswear
Based on the TOP100 downloaded women’s denim pieces in March, Smart Casual is still dominating as Chic Girl is trending upward. Looser fits are more popular in March. Patchwork is mainly presented on waistbands and legs to break the monotony.
Suit -- The TOP Ranking of Womenswear
According to the TOP100 downloaded women’s suits from January to March, J-Korean(41.6%) has trended upward greatly, followed by Sophistication(25.7%) and Youthful Elegancy(11.6%). Loose fits and X-line suits have been the most noteworthy silhouettes, while cropped suits are now in an increasing trend. For crafts, bowknots, cutouts, and deconstruction are welcoming.
Positioning Pattern -- The TOP Ranking of Menswear Pattern
According to the most 100 downloaded men's positioning patterns in October and November, Smart Casual and Streetwear Brand are the main styles; letters and shapes are grouped to show diversified patterns; minimalist badges remain popular, while cartoon patterns are presented by more characters; printing, embroidery, and applique are still the most prevalent pattern crafts in the market.
Placement Pattern -- The TOP Ranking of Menswear
According to the TOP100 downloaded placement patterns of menswear from June to July, streetwear brand(45%) occupies the most proportion, and retro college(12%) has drawn attention once again. Letter, shape and cartoon character are the most noteworthy pattern elements. The combination of embroidery and printing and applique are the major crafts.
Placement Pattern -- The TOP Ranking of Womenswear Pattern
According to the data analysis of TOP100 downloaded placement patterns of POP users from May to July, streetwear brand(58%) dominates the market and the bear element shows an explosive growth. Chinese-style pattern is the main element of gorgeous retro style. Printing is the major craft, and letter and cartoon characters are the noteworthy pattern categories.