According to the analysis of the top 100 men's sweater and cardigan data on user downloads in April, the data shows that business leisure and fashion leisure are still the styles with high attention from men's sweater customers. The attention to vacation leisure style cardigans has also increased, and the new Chinese style men's sweater with strong trend has also received download attention from some customers. In addition, the design of small labels, as well as the use of business stripe patterns and holiday stitching, are also worth paying attention to.

Based on the top 100 girls' hoodies downloaded by users from March to April 2024, we can see that in the past month, the girls' and children's clothing market has shown a high level of attention to minimalist Korean styles, sports and leisure styles, hoodies, split color contrasts, letter prints, and other designs. Next, we will conduct a detailed analysis of these styles and details.

According to the analysis of the top 100 men's jackets downloaded by users in POP3, sports and leisure, light business style, and minimalist work style are the recently popular design styles. Details focus on pocket design, margin adjustment, structural segmentation, and leather stitching and embellishments; Raglan sleeves are a popular silhouette in the jacket market recently.

In response to the summary of external patterns, this month's POP focuses on the theme of "cultural tourism" as the starting point, and conducts cross industry analysis from patterns such as Suzhou Museum, Panda IP, Jizhang style tourism, Hongshan Zoo and Butter Bear, popular intangible cultural heritage Xu Xing grass weaving, and Chinese style ink painting techniques. This month, the Dimoo Panda Chengdu Station exhibition further promoted the export of Sichuan panda culture; The butter teddy bear, with its cute appearance and the character setting of a "well behaved worker," has captured the hearts of young people and successfully transformed dessert sales into a cultural phenomenon

According to the analysis of the top 100 women's cotton down clothing downloads from POP3 to April, simple and elegant, fashionable and casual styles are the most important, followed by future functional and new Chinese styles. It is worth noting that the user attention to future functional style down jackets has significantly increased this month. In terms of silhouette, loose short down jackets, including short bread jackets, lightweight quilted jackets, down vests, etc., are still the main focus. However, the attention to volume long down jackets has also increased compared to before this month; In terms of process details, heterogeneous splicing, protective hood, etc. have received attention; The fabric tends to have a matte cotton texture.

According to data from the past year, women's jackets have seen peak sales in the spring and autumn seasons, in March and from October to November. As the seasons change, sales gradually decrease after reaching the first peak of the year in March; The sales of jackets increased again in July, reaching the second peak of the year from October to November, and sales will gradually decline after winter.