Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
- Item Category
Young Woman Minimalist Comtemporary Smart Casual Business Leisure Athleisure Avantgarde Brand Workwear Agender Rune Arts Fashion function Chinese Fashion Neo Chinoiserie Chinese Style Outdoor Sports Indoor Sports J-Korea Preppy style Cotton&Linen Folk style Sustainability Russian Style Pattern analysis
Cardigan -- The TOP Ranking of Women's Knitwear
Based on the interactive data and market researches in April 2022, POP Fashion lists out the ten most noteworthy brands providing smart casual knitwear. MO&Co. is the hottest name among clients this month. Miu Miu, Burberry, MSGM and Chloé are the luxury houses to watch, while Forte_Forte, Alanui, LOEWE and GCDS shift our eyes to designer brands.
Best-selling Women's Knitwear for E-commerce Platform
We made the TOP10 list according to the data of the two biggest Chinese e-commerce platforms - Taobao and T-mall - from Feb. 12th to March 12. We can see that classic stripe is the mot popular pattern in the young market; checkerboard maintains the momentum and reveals a slight decrease; Y2K-style tight-fit crop has trended upward; square collar is also a prevalent element.
Trousers & Shorts -- The TOP Ranking of Menswear
According to the TOP100 downloaded men’s trousers and shorts in January, Business Leisure and Workwear dominate the market, followed by Smart Casual and Athleisure. The detail of lower garments focuses on waist design, patch pocket, and side decoration. Ingenuity is injected to create a sense of fashion effortlessly. For craft, splicing and deconstruction subvert the conventions and meet the individualized needs in the market.
Pants -- The TOP Ranking of Womenswear
According to the TOP100 downloaded pairs of pants among POP Fashion users in January and February, Simple Sophistication(27.3%) has trended upward clearly, followed by J-Korean(21.2%) and Unisex(9.5%); short pant is the most on-trend silhouette among consumers, while the appetite for loose wide-legged pants and slim-fit suitpants is also increasing; for crafts, drawstring, cutout, and deconstruction are the categories to watch.
Sweatshirt -- The TOP Ranking of Womenswear
According to the TOP100 downloaded women’s sweatshirts in December 2021, J-Korean(41%) is the most popular style, followed by declined athleisure(12%) and streetwear(15%); letters and animals are the main pattern elements, especially tigers; for crafts, embroidery and splicing are the major categories, and the combination of flocking and embroidery will be a noteworthy trend in the coming season.