The list is based on the interactive data of browsing, searching, and downloading on the backend of POP in the first half of 2023. It highlights the hot items in men's fashion. From the charts, it is evident that in the past six months, T-shirts ranked first, followed by jackets and then sweatshirts. The report compiled the top 10 styles for each item, providing designers with a clearer understanding of the market.

Based on the data analysis of the TOP 100 women's sweatshirt downloaded by POP users in the past month, this month's women's sweatshirts are mainly focused on the smart casual style. The details emphasize structural design, hooded half-high neck, and drawstring hem, which are both personalized and practical.

Based on the analysis of the top 100 women's shirt data downloaded by POP Fashion users in March to May, smart casual styles dominate the women's shirts this month. Deconstruction and layering, local pleating, and 3D decoration are commonly used for detailing. In terms of silhouette, cropped shapes are also popular, balancing personality and practicality.

Cider is a cross-border e-commerce company targeting the Z generation, focusing on affordable and trendy women's fashion. Its products are mainly low-priced, fashionable women's clothing. Cider has accumulated one billion exposures on social media platforms worldwide, covering consumers from over 100 countries. In its first year of operation, Cider leveraged the characteristics of the Z generation, starting from social media, and successfully acquired its initial users, now boasting over two million fans globally.

Based on customer search and interaction data, the top 10 popular men's sweater styles from April 12th to May 12th were compiled and summarized. Among the top 10 sweaters favored by designers, the focus was on business casual style, with the use of stripes and knitting techniques enriching the style's details. In jacquard patterns, the emphasis was on pattern design and visual color presentation.

As part of the market research team for POP, we have analyzed the 2023 Spring/Summer collection by SHEIN on their US website. Our analysis is based on four main areas: Brand trends and recent developments; Key styles and trends for this season; Top-ranking styles in each clothing category; Key design elements in each category. Using this approach, we aim to provide a comprehensive analysis of SHEIN's latest collection for our readers.

According to the TOP10 list, the popularity of the bear pattern remains high. In addition, among animal patterns, rabbit and butterfly elements are still popular among consumers. Hearts are worth paying attention to. Plant and flower patterns with text and graphics combined effect are particularly prominent.

The Lyst Index is a quarterly ranking of fashion’s hottest brands and products. Lyst is a fashion technology company and premium shopping app, used by more than 200 million people each year to browse, discover and buy items from brands and stores. The formula behind The Lyst Index takes into account Lyst shoppers’ behaviour, including searches on and off platform, product views and sales. To track brand and product heat, the formula also incorporates social media mentions, activity and engagement statistics worldwide, over a three month period.

Based on interactive data and market researches, POP Fashion figures out the most popular pattern elements for womenswear in January: Digital Art(27%), Heart(24%), Bunny(20%), Smiley(17%) and Words(12%).

According to TOP100 downloaded kids’ positioning patterns in October and November, Cartoon Animal(32%) dominates the ranking, especially rabbits, dinosaur & crocodile and bear; Childlike Words(12%) combines positive phrases with smileys, flowers and sun; sportif patterns and Chinese characters are also trending upward.

According to the TOP100 downloaded allover patterns of kidswear in October and November, flowers(25%) still dominate the market, followed by rabbits(18%), classic checks(13%) and fruit & vegetable(12%). Besides, tie-dyed watercolor effect(9%) is also a noteworthy direction.

POP Fashion offers you a cross-industry analysis based on the inspirations from the World Cup, ditsy florals, calla lilies, chinoiserie embroideries, color gradients, Memphis geometry and the painting skill of Van Gogh.

According to the data analysis of TOP100 downloaded all-over menswear patterns on POP Fashion in May and June, monograms still share the biggest part, which continues the classic and improves the brand identity; the changes and combinations of letters and shapes provide artistic letters, cartoon icons and creative checks; besides, abstract geometric shape is also an important design. All-over printing and jacquard are the main presentations.