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ANALYSIS

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

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  • Training Clothing -- The TOP Ranking of Sportswear
    Data Reports

    2023-08-31 40955

    Training Clothing -- The TOP Ranking of Sportswear

    Based on customer search and interaction data, we have compiled the top 10 trending styles for men's sportswear and training from February to August. Among the top 10 preferred sportswear and training styles by designers, international brands such as BOGNER, Y-3, and Emporio Armani EA7 are more popular. Key focus areas for sportswear and training include mesh fabric, seamless taping, pocket design, seamless knitting, and reflective elements.

  • Leather & Fur -- The TOP Ranking List of Menswear
    Data Reports

    2023-07-04 10600

    Leather & Fur -- The TOP Ranking List of Menswear

    Extract the top 10 styles based on download count from the POP Men's Leather and Fur items for June. The overall styles are mainly business casual jackets, with an emphasis on single leather and fur jackets. The details involve laser micro-perforation designs with graphic elements. It is important to highlight practical jackets, while pocket details remain the most focused detail in business casual attire.

  • The TOP Ranking of Men's Jacket
    Data Reports

    2023-06-14 62678

    The TOP Ranking of Men's Jacket

    Based on the analysis of the top 100 men's jacket downloads in May, the focus of the pants market in the past month has been on sporty and minimalist workwear styles, which meet modern men's demands for both fashion and comfort. In terms of design details, there is a lot of attention on deconstructions, symmetrical splicing, and pocket designs. Monograms have become a key focus in pattern design. As for key items, lightweight hooded jackets and street-style baseball jackets have received consumer attention.

  • The TOP Ranking of Boys' Down Jacket

    2023-06-13 54762

    The TOP Ranking of Boys' Down Jacket

    Based on the analysis of the top 100 downloads of male children's cotton and down clothing users from April to June according to POP Fashion, outdoor leisure style was dominant in the past three months, while Japanese and Korean styles still received high attention. In terms of silhouette, the proportion of windbreakers was the highest, with a focus on the wind resistance and warmth of down jackets. Additionally, in the trend of "retro sports fashion," splicing and color-blocking, as well as letter logos, added vitality to cotton and down clothing. Puffy bread coats showed a variety of craftsmanship details, adding an artistic touch to the fall and winter collection.

  • Trench Coat -- The TOP Ranking of Kidswear

    2023-05-15 29175

    Trench Coat -- The TOP Ranking of Kidswear

    According to the analysis of the top 100 children's trench coats downloaded by users in March to May based on POP Fashion data, casual style trench coats have been the most popular in the past three months, while Japanese and Korean style still attracts a high level of attention. Among the various silhouettes, waist-tied trench coats have the highest proportion, with wind resistance and warmth being the key focus. Meanwhile, in the trend of "athleisure," letter and logo belts design adds a touch of vitality to windbreakers. Dress-style trench coats are more elegant and suitable for teenage girls, with heterogeneous splicing enriching the visual layer.

  • Tropical Vacation -- The Cross-border E-commerce Brand Analysis of SHEIN

    2023-05-11 24147

    Tropical Vacation -- The Cross-border E-commerce Brand Analysis of SHEIN

    As part of the market research team for POP, we have analyzed the 2023 Spring/Summer collection by SHEIN on their US website. Our analysis is based on four main areas: Brand trends and recent developments; Key styles and trends for this season; Top-ranking styles in each clothing category; Key design elements in each category. Using this approach, we aim to provide a comprehensive analysis of SHEIN's latest collection for our readers.

  • The TOP Ranking of Boys' Outerwear
    Data Reports

    2023-05-08 66440

    The TOP Ranking of Boys' Outerwear

    Extracted from the POP children's outerwear database with the highest download rates for the TOP10 styles from March to April 2023. Branded styles are the most popular, and there is an increasing attention to sporty and casual styles with color-blocking techniques. The main technological details include innovative use of woven labels, exquisite design details added to the collar and hood areas, and segmented design structures to inject vibrancy into the products. The proportion of denim jackets continues to rise, and a variety of techniques such as splicing and washing are applied.

  • The Lyst Index -- Fashion’s Hottest Brands and Products Q1 2023
    Data Reports

    2023-04-27 70918

    The Lyst Index -- Fashion’s Hottest Brands and Products Q1 2023

    The Lyst Index is a quarterly ranking of fashion’s hottest brands and products. Lyst is a fashion technology company and premium shopping app, used by more than 200 million people each year to browse, discover and buy items from brands and stores. The formula behind The Lyst Index takes into account Lyst shoppers’ behaviour, including searches on and off platform, product views and sales. To track brand and product heat, the formula also incorporates social media mentions, activity and engagement statistics worldwide, over a three month period.

  • All-over Pattern -- The TOP Ranking of Menswear
    Data Reports

    2022-06-29 75511

    All-over Pattern -- The TOP Ranking of Menswear

    According to the data analysis of TOP100 downloaded all-over menswear patterns on POP Fashion in May and June, monograms still share the biggest part, which continues the classic and improves the brand identity; the changes and combinations of letters and shapes provide artistic letters, cartoon icons and creative checks; besides, abstract geometric shape is also an important design. All-over printing and jacquard are the main presentations.

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