Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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Pattern -- The TOP Ranking of Infantswear
According to the TOP 100 user downloads list in November 2023, Korean hand-painted style and Nordic style are the key styles of infant and toddler single item patterns this season. In the Korean hand-painted style, the animal image of anthropomorphic cartoons is the core design element. This month, popular application images such as teddy bears, rabbits, and pets (cats/dogs) are used to create activity scenes for cartoon characters through hand drawn effects and crayon painting textures, making the overall design more interesting and storytelling. The Nordic style patterns often use elements of light colors and fairy tale picture books to create a warm natural atmosphere, in line with the current minimalist style requirements of the infant and child market.
Pattern Analysis in November 2023
In response to the summary of external patterns, this month's POP focuses on cross industry analysis from the aspects of winter snow fields, tribal stories, universe movies, classic continuation, national style elegance, playful children's fun, as well as interesting cartoon and abstract coloring techniques. The biennial exhibition is being held in Shanghai, the birthplace of Chinese cinema, exploring the relationship between humans and the universe, and has received a high level of discussion this month; The cross-border collaboration between the milk tea industry and Chinese culture has brought sustained attention to Chinese culture; The interesting and cute cartoon characters have also received attention from all walks of life this month; Here is a specific analysis of popular patterns.
Positioning Pattern -- The TOP Ranking of Menswear Pattern
According to the analysis of the top 100 men's clothing positioning pattern data downloaded by users from October to November, the proportion of fashion casual style and street trendy brand style is the highest. Among them, text patterns remain at the top of the popularity chart, with department slogans, dynamic illusions, and text combinations being the key techniques of this season's text patterns. Creative logos are mainly designed and concise, while trendy bears and dragon patterns are the key content of other patterns this season.
Cardigan -- The TOP Ranking of Men's Knitwear
Based on the analysis of the top 100 men's sweater and cardigan data downloaded by users in October, we found that business casual style men's sweater and cardigan have attracted much attention from users, becoming a key design direction for men's sweater and cardigan, followed closely by fashion casual style. At the same time, attention has also been paid to needle stitch design and stitching decoration.
The Cross-Border E-Commerce Data Analysis of Women's Down Jacket in November
According to Amazon data, in the best-selling category of autumn and winter women's clothing, down jackets account for 14.07%, quilted lightweight jackets account for 3.07%, fur accounts for 8.76%, and coats account for 6.34%. This shows that down jackets have a relatively high proportion and show great market potential. For cross-border e-commerce, optimizing product design, improving quality, and continuously innovating to launch attractive marketing activities can further increase the exposure and sales of products on cross-border platforms such as Amazon.
2023 Double Eleven Data Analysis of Menswear
In 2023, the overall sales revenue of the men's clothing category on the Double Eleven Festival amounted to 8.374 billion yuan, with a significant increase compared to the same period last year. In 2021, affected by the domestic epidemic, consumers remained vigilant and their shopping desire did not increase significantly. In 2023, the economy recovered and remained basically the same as in 2021, with a difference of 120 million yuan.