Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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Positional Pattern -- The TOP Ranking List of Girlswear
According to the data analysis of the TOP 100 children's clothing positional patterns downloaded by users in July 2023, here are the rankings of the most popular pattern elements. Forest animal elements have the highest proportion, and the popularity of animal elements remains high. Among them, patterns featuring small dogs account for 20%, while another animal element, cat patterns, account for 10%. Patterns showcasing nutritious fruits and vegetables make up 15%, and cartoon flowers account for 8%. The overall trend is towards scene-oriented patterns, with a particular emphasis on animal-themed elements.
Gen-Z Hottie -- The Analysis of Cider The Cross-border E-Commerce Womenswear brand
Cider is a cross-border e-commerce company targeting the Z generation, focusing on affordable and trendy women's fashion. Its products are mainly low-priced, fashionable women's clothing. Cider has accumulated one billion exposures on social media platforms worldwide, covering consumers from over 100 countries. In its first year of operation, Cider leveraged the characteristics of the Z generation, starting from social media, and successfully acquired its initial users, now boasting over two million fans globally.
Dress -- The TOP Ranking of Womenswear
Based on customer search data and market research, an analysis of key styles for women's dresses was conducted. The cinched-in waist was the most popular silhouette for April dresses, accounting for 45% of the market share, with ruffle detailing as the main design, accounting for 20%. The patterns were mainly floral, and as summer approaches, the demand for floral patterns that capture the summer trend has gradually increased. Suit dresses were also a major design point, with hollow-out designs widely used in mature styles. This month, the popularity of mature, elegant, and minimalist styles has increased.
Allover Pattern -- The TOP Ranking of Kidswear
According to the TOP100 downloaded allover patterns of kidswear in October and November, flowers(25%) still dominate the market, followed by rabbits(18%), classic checks(13%) and fruit & vegetable(12%). Besides, tie-dyed watercolor effect(9%) is also a noteworthy direction.