Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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Overcoat -- The TOP Ranking of Womenswear
Based on the user download data of POP in February, the analysis of the top 100 women's overcoats shows that in the past month, the focus of the overcoat market has mainly been on the new Chinese and simple European styles; especially, the attention to the new Chinese style has significantly increased. In terms of design, the shirt-style silhouette has become more popular, and the popularity of edge decorations in details has also increased.
Underwear -- The TOP Ranking of Womenswear in February
This month, the style of women's underwear is mainly modern and full of delicacy, with details mainly featuring nude mesh, linear structure, bead decoration, etc. In addition, embroidery with a strong spring feel has also received some attention. The design of underwear emphasizes multi-level expression and three-dimensional effects in details.
Knit Cardigan -- The TOP Ranking of Women's Knitwear in February
Based on the analysis of the top 100 women's sweater and cardigan data on user downloads, we found that women's sweater and cardigan styles with a small fragrance and a minimalist style have attracted much attention from users, becoming a key design direction in the women's sweater and cardigan market. The pattern design of casual stripes is also a focus of this month. At the same time, needle organization design and local detail design have also received widespread attention.
Positioning Pattern -- The TOP Ranking of Menswear
According to the analysis of the top 100 men's clothing positioning patterns downloaded by users from January to February, the popularity of text combination patterns is still high, and cute animal patterns can be given special attention; American casual letters and diverse badge patterns are still popular among consumers. The design of sports patterns is mainly based on the combination of text and rhythmic lines.
The Lyst Index -- Fashion's Hottest Brands and Products Q4 2023
The Lyst Index is a quarterly ranking of fashion’s hottest brands and products. Lyst is a fashion technology company and premium shopping app, used by more than 200 million people each year to browse, discover and buy items from brands and stores. The formula behind The Lyst Index takes into account Lyst shoppers’ behaviour, including searches on and off platform, product views and sales. To track brand and product heat, the formula also incorporates social media mentions, activity and engagement statistics worldwide, over a three month period.
Underwear -- The Data Analysis of Womenswear E-Commerce in February
-The demand trend of women's clothing and underwear market in the past year: -Life cycle: March, May, and October are the peak periods of underwear demand each year, while February is the period of rising demand. -Analysis of demand trend in the underwear market: The demand trend for underwear in January 2023 was at the lowest level in the past year's data, but then began to increase rapidly. Analysis shows that as the temperature rises, consumers will have an increase in demand for spring and summer underwear. In addition, shopping nodes such as Valentine's Day and Mother's Day will also drive the growth of underwear sales, stimulating consumer desire to purchase.-The proportion of lingerie category trading index in women's clothing e-commerce in the past month: From the chart, it can be seen that bras have the highest proportion of the entire lingerie category transaction index. Bras come in various styles, such as bras, seamless bras, sports bras, etc., meeting the needs of different consumers.-The proportion of the top 100 price range for women's clothing and underwear in the past month: From the chart, it can be seen that the core price range is below 100 yuan, accounting for 51%. The price range below 00 yuan is in line with the purchasing power of most consumers. When considering the balance between quality and price, more people will choose products with more affordable prices.