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ANALYSIS

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

  • Seamless Underwear -- May 2023 TOP Ranking of Womenswear

    2023-05-30 4219

    Seamless Underwear -- May 2023 TOP Ranking of Womenswear

    Based on user browsing, search, and interactive data in May, as well as professional market research analysis, a comprehensive selection of the top trending shapewear products has been made. Seamless underwear, in particular, has broken away from traditional designs, allowing for a better fit to the body. It also incorporates seamless technology to minimize visible lines when worn. The emergence of these trends reflects women's dual desires for comfort, a focus on health, and sensuality. These trends should also be considered as directions for the development of the lingerie industry.

  • The TOP Ranking of Kids' Pants
    Hot
  • Gen-Z Hottie -- The Analysis of Cider The Cross-border E-Commerce Womenswear brand

    2023-05-16 6636

    Gen-Z Hottie -- The Analysis of Cider The Cross-border E-Commerce Womenswear brand

    Cider is a cross-border e-commerce company targeting the Z generation, focusing on affordable and trendy women's fashion. Its products are mainly low-priced, fashionable women's clothing. Cider has accumulated one billion exposures on social media platforms worldwide, covering consumers from over 100 countries. In its first year of operation, Cider leveraged the characteristics of the Z generation, starting from social media, and successfully acquired its initial users, now boasting over two million fans globally.

  • Knitted Pullover -- The TOP Ranking of Menswear
    Hot Data Reports

    2023-05-15 12816

    Knitted Pullover -- The TOP Ranking of Menswear

    Based on customer search and interaction data, the top 10 popular men's sweater styles from April 12th to May 12th were compiled and summarized. Among the top 10 sweaters favored by designers, the focus was on business casual style, with the use of stripes and knitting techniques enriching the style's details. In jacquard patterns, the emphasis was on pattern design and visual color presentation.

  • Trench Coat -- The TOP Ranking of Kidswear
    Hot

    2023-05-15 5044

    Trench Coat -- The TOP Ranking of Kidswear

    According to the analysis of the top 100 children's trench coats downloaded by users in March to May based on POP Fashion data, casual style trench coats have been the most popular in the past three months, while Japanese and Korean style still attracts a high level of attention. Among the various silhouettes, waist-tied trench coats have the highest proportion, with wind resistance and warmth being the key focus. Meanwhile, in the trend of "athleisure," letter and logo belts design adds a touch of vitality to windbreakers. Dress-style trench coats are more elegant and suitable for teenage girls, with heterogeneous splicing enriching the visual layer.

  • Tropical Vacation -- The Cross-border E-commerce Brand Analysis of SHEIN

    2023-05-11 5750

    Tropical Vacation -- The Cross-border E-commerce Brand Analysis of SHEIN

    As part of the market research team for POP, we have analyzed the 2023 Spring/Summer collection by SHEIN on their US website. Our analysis is based on four main areas: Brand trends and recent developments; Key styles and trends for this season; Top-ranking styles in each clothing category; Key design elements in each category. Using this approach, we aim to provide a comprehensive analysis of SHEIN's latest collection for our readers.

  • Positional Pattern -- The TOP Ranking of Womenswear
    Hot Data Reports

    2023-05-08 21079

    Positional Pattern -- The TOP Ranking of Womenswear

    According to the TOP10 list, the popularity of the bear pattern remains high. In addition, among animal patterns, rabbit and butterfly elements are still popular among consumers. Hearts are worth paying attention to. Plant and flower patterns with text and graphics combined effect are particularly prominent.

  • The TOP Ranking of Boys' Outerwear
    Hot Data Reports

    2023-05-08 29471

    The TOP Ranking of Boys' Outerwear

    Extracted from the POP children's outerwear database with the highest download rates for the TOP10 styles from March to April 2023. Branded styles are the most popular, and there is an increasing attention to sporty and casual styles with color-blocking techniques. The main technological details include innovative use of woven labels, exquisite design details added to the collar and hood areas, and segmented design structures to inject vibrancy into the products. The proportion of denim jackets continues to rise, and a variety of techniques such as splicing and washing are applied.

  • Dress -- The TOP Ranking of Womenswear
    Data Reports

    2023-05-06 64677

    Dress -- The TOP Ranking of Womenswear

    Based on customer search data and market research, an analysis of key styles for women's dresses was conducted. The cinched-in waist was the most popular silhouette for April dresses, accounting for 45% of the market share, with ruffle detailing as the main design, accounting for 20%. The patterns were mainly floral, and as summer approaches, the demand for floral patterns that capture the summer trend has gradually increased. Suit dresses were also a major design point, with hollow-out designs widely used in mature styles. This month, the popularity of mature, elegant, and minimalist styles has increased.

  • The Lyst Index -- Fashion’s Hottest Brands and Products Q1 2023
    Data Reports

    2023-04-27 39690

    The Lyst Index -- Fashion’s Hottest Brands and Products Q1 2023

    The Lyst Index is a quarterly ranking of fashion’s hottest brands and products. Lyst is a fashion technology company and premium shopping app, used by more than 200 million people each year to browse, discover and buy items from brands and stores. The formula behind The Lyst Index takes into account Lyst shoppers’ behaviour, including searches on and off platform, product views and sales. To track brand and product heat, the formula also incorporates social media mentions, activity and engagement statistics worldwide, over a three month period.

  • Positional Print -- The TOP Ranking of Kidswear
    Hot

    2023-04-27 22330

    Positional Print -- The TOP Ranking of Kidswear

    According to data analysis of the TOP100 downloaded kidswear patterns from POP Fashion's March-April 2023 data, the most popular pattern elements are as follows: quirky animals still make up the largest proportion at 35%, with the most popular animal species being rabbits, dinosaurs, and dogs, presented in a humorous and amusing graphic style. The second most popular pattern element is letters, which vary greatly in form and crafts. With the arrival of summer, energetic sport and geometric patterns are on the rise, while technology-inspired patterns, though not high in proportion, are also trending upward.

  • All-over Print -- The TOP Ranking of Kidswear

    2023-04-25 6219

    All-over Print -- The TOP Ranking of Kidswear

    According to the data analysis of the TOP100 allover-printed kidswear downloaded by users in the past two months from March to April 2023, the most popular pattern elements are as follows: the cute animals still occupy the largest proportion, accounting for 35%. Among them, the most popular species are rabbits, elephants, and dinosaurs, and the attention of birds has increased slightly. Secondly, the dinosaur accounts for 21%, and the proportion of rabbits as the zodiac pattern this year has increased. The proportion of checks has not changed much, while the proportion of floral patterns and watercolor style has significantly increased.

  • Pants -- The TOP Ranking of Womenswear

    2023-04-12 39684

    Pants -- The TOP Ranking of Womenswear

    Based on the analysis of the TOP 100 women's pants downloads by POP Fashion users in February to April, this month's women's pants are mainly focused on the smart casual styles, with many using high-waisted designs for both fashion and practicality. Functional pockets add a workwear touch to the casual style, while pleating, waist accessories, and leg decorations are more statement-making.

  • Sweatpants -- The TOP Ranking of Womenswear
    Data Reports
  • Positioning Pattern -- The TOP Ranking of Womenswear
    Data Reports

    2023-02-02 78836

    Positioning Pattern -- The TOP Ranking of Womenswear

    Based on interactive data and market researches, POP Fashion figures out the most popular pattern elements for womenswear in January: Digital Art(27%), Heart(24%), Bunny(20%), Smiley(17%) and Words(12%).

  • Positioning Pattern -- The TOP Ranking of Kidswear

    2022-12-14 91148

    Positioning Pattern -- The TOP Ranking of Kidswear

    According to TOP100 downloaded kids’ positioning patterns in October and November, Cartoon Animal(32%) dominates the ranking, especially rabbits, dinosaur & crocodile and bear; Childlike Words(12%) combines positive phrases with smileys, flowers and sun; sportif patterns and Chinese characters are also trending upward.

  • Allover Pattern -- The TOP Ranking of Kidswear
    Data Reports

    2022-12-02 62620

    Allover Pattern -- The TOP Ranking of Kidswear

    According to the TOP100 downloaded allover patterns of kidswear in October and November, flowers(25%) still dominate the market, followed by rabbits(18%), classic checks(13%) and fruit & vegetable(12%). Besides, tie-dyed watercolor effect(9%) is also a noteworthy direction.

  • November -- The Monthly Hot Pattern Analysis

    2022-12-01 89512

    November -- The Monthly Hot Pattern Analysis

    POP Fashion offers you a cross-industry analysis based on the inspirations from the World Cup, ditsy florals, calla lilies, chinoiserie embroideries, color gradients, Memphis geometry and the painting skill of Van Gogh.

  • All-over Pattern -- The TOP Ranking of Menswear

    2022-06-29 73352

    All-over Pattern -- The TOP Ranking of Menswear

    According to the data analysis of TOP100 downloaded all-over menswear patterns on POP Fashion in May and June, monograms still share the biggest part, which continues the classic and improves the brand identity; the changes and combinations of letters and shapes provide artistic letters, cartoon icons and creative checks; besides, abstract geometric shape is also an important design. All-over printing and jacquard are the main presentations.

  • Denim -- The TOP Ranking of Womenswear

    2022-05-22 78940

    Denim -- The TOP Ranking of Womenswear

    Based on the TOP100 downloaded women’s denim products in April, Smart Casual(26%) and J-Korean(47%) are still the main keywords, followed by Girly Chic(13%). Loose fit is the most popular silhouette in April, while splicing and washing are the dominating crafts.

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