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ANALYSIS

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

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  • 2023 Annual Fashion Report of Yogawear
    Data Reports

    2024-01-05 37203

    2023 Annual Fashion Report of Yogawear

    This ranking is a comprehensive ranking based on the 2023 POP backend download index, hot selling index, and social media hot brands, and these three indices are rated based on actual situations. Based on the interactive data of browsing, searching, and downloading in the POP backend, we have selected the top 10 hot search lists for various women's yoga products of the year, in order to better understand industry trends and new season development. Click on the link to enter the TOP10 brand style library.

  • 2023 Annual Fashion Report of Women's Underwear
    Data Reports

    2024-01-05 52376

    2023 Annual Fashion Report of Women's Underwear

    This ranking is a comprehensive ranking based on the 2023 POP backend browsing index, download index, and social media hot brands, and these three indices are rated based on actual situations. Based on the interactive data of browsing, searching, and downloading in the POP backend, select the top 10 hot search lists for various types of underwear products in the year, in order to better understand industry trends and new season development.

  • Lingerie -- The TOP Ranking of Womenswear
    Data Reports

    2023-12-28 45531

    Lingerie -- The TOP Ranking of Womenswear

    According to the analysis of the top 100 women's clothing and underwear downloads by POP users in the past month, the main style of women's clothing and underwear this month is a modern and exquisite style with a strong sense of structure. The detailed design is mainly reflected in the use of metal decoration, such as metal connections, lower body structure, metal embroidery, etc. In addition, there are also design techniques such as three-dimensional flowers, thin band connections, lace bras, etc.

  • The Data Analysis of Cross-border E-commerce for Womenswear in November
    Data Reports

    2023-12-20 29640

    The Data Analysis of Cross-border E-commerce for Womenswear in November

    Current situation analysis: According to data from the Amazon platform in November 2023, sales of thermal underwear and tops have increased by 51.37% year-on-year since November, ranking first on the best-selling list. Meanwhile, the sales of thermal underwear sets have shown a significant decline, with a decline rate of 27.92%. (Note: The compound growth rate and year-on-year growth rate here reflect market demand.) Data conclusion: The demand for warm tops is significantly increasing, while the demand for set type warm underwear is decreasing, indicating that Amazon consumers are more inclined to purchase single tops rather than complete sets of warm underwear, and pay more attention to personalized and freely combined dressing forms.

  • Oriental Taste -- The Comprehensive Analysis of Chinese Underwear & Homewear Designer Brand

    2023-12-13 17191

    Oriental Taste -- The Comprehensive Analysis of Chinese Underwear & Homewear Designer Brand

    The mysterious and diverse Eastern culture, with its unique aesthetic and symbolic language, has become the design inspiration and creative source for many international and Chinese designer brands. Integrating Chinese elements into underwear, such as traditional Chinese color schemes, embroidery, lace patterns, etc., as well as silk fabrics that are essential for the Silk Country, cleverly blends traditional Chinese elements with modern design to create a unique Eastern charm.

  • 2023 Double Eleven Data Analysis of Underwear
    Data Reports

    2023-11-15 39593

    2023 Double Eleven Data Analysis of Underwear

    Analysis of the demand trend of the Double Eleven underwear market in 2023:-From the chart, it can be seen that October 30th and November 11th are peak demand periods, with October 30th being the last installment of the first wave of pre-sales. During this period, the demand peak analysis is due to consumers' desire to snap up their desired products in advance to avoid the competitive pressure of buying on the day of Double 11th. At this time, the demand for underwear market may be high. November 11th is the warm-up time for the second wave of products on Double Eleven, as well as the last wave of major discounts. Many consumers will take advantage of this opportunity to check for deficiencies and purchase underwear products they did not originally purchase.

  • Underwear -- The TOP Ranking of Womenswear in October
    Data Reports

    2023-10-25 65963

    Underwear -- The TOP Ranking of Womenswear in October

    According to the analysis of the top 100 women's clothing underwear data downloaded by POP users in the past month, the style of women's clothing underwear this month is mainly retro palace style, with metal decorations such as metal chains, metal buckles, metal shoulder straps, etc. The embroidery pattern is mainly simple and clear in shape, suitable for creating urban fashion styles. In addition, structural underwear design also accounts for a certain proportion.

  • Homewear Pattern -- The TOP Ranking of Girlswear

    2023-10-01 35953

    Homewear Pattern -- The TOP Ranking of Girlswear

    According to the TOP 100 download list of POP in September 2023, animal, floral, and fruit and vegetable patterns have received the most attention in the development of autumn and winter girls' home clothing. Among them, the attention to lively and cute puppy pattern elements has increased in September. When overlapped and repeated with letter or geometric shape elements, they create rich visual effects. The development of patterns in the Japanese and Korean style remains a popular direction this month. Cartoon animal elements in the Japanese and Korean style are particularly favored, with adorable animals such as cats, bears, and rabbits being the focus of pattern design, adding a touch of warmth and childlike innocence to home clothing.

  • Underwear -- The TOP Ranking of Womenswear
    Data Reports

    2023-09-27 62030

    Underwear -- The TOP Ranking of Womenswear

    According to the analysis of the top 100 women's clothing and underwear downloads by POP in the past month, the main styles of women's clothing and underwear this month are teenage-style seamless underwear and corsetry bras. They often feature delicate lace trims, hollow designs, and a significant proportion of mesh embroidery and seamless knitting techniques as well.

  • The Data Analysis of Cross-border Lingerie & Homewear E-commerce
    Data Reports

    2023-09-13 54920

    The Data Analysis of Cross-border Lingerie & Homewear E-commerce

    Current Situation Analysis: In August, the underwear & sleepwear category continued to take the first place, accounting for 23.13% of the total. The tops, t-shirts, and shirts category ranked second, accounting for 14.78% of the total. The sports category ranked third with a share of 14.21%. Among the subcategories of underwear, bras had the highest proportion, reaching 41.74%. Among the subcategories of sleepwear, sleepwear sets had the highest proportion, reaching 34.01%. Data Insight: In the clothing category on Amazon, women's clothing accounts for approximately 43% of the total market share, making it one of the most significant parts. This reflects the relatively high purchasing demand of female consumers for clothing on Amazon. Among women's clothing, the underwear & sleepwear category has the largest share. The reason for this can be attributed to the fact that underwear and sleepwear are essential clothing items for women in their daily lives. Additionally, some items on the website are priced affordably, making them more advantageous compared to offline purchases.

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