Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
- Season
- Item Category
-
Style
Young Woman Minimalist Comtemporary Smart Casual Business Leisure golf Indoor Sports Running/Training Outdoor Sports Trendy Outdoors Athleisure Avantgarde Brand French style Workwear Agender Rune Arts Fashion function Chinese Fashion Neo Chinoiserie Chinese Style J-Korea Japanese Korea-Version Preppy style Nature Organic Cotton&Linen Folk style Sustainability Russian Style Haute Couture Pattern analysis Y2K Cool & Sweet American Casual Post-Apocalyptic Old-money Style clean fit Yama Style Chanel Style Resort Style Minimalist Party style Elegant commute Socialite Style Quiet Luxury
-
2024-03-01 39972
Down Jacket -- The TOP Ranking of Womenswear
According to the analysis of the top 100 women's cotton down clothing downloads in February, the cotton down market in the past month has mainly focused on new Chinese and fashionable casual styles, with a significant increase in the proportion of new Chinese styles. In terms of silhouette, skiing suits, snow suits suitable for snow, and cocoon shaped truncated bread suits are the main trends.
-
2024-02-23 16685
The Lyst Index -- Fashion's Hottest Brands and Products Q4 2023
The Lyst Index is a quarterly ranking of fashion’s hottest brands and products. Lyst is a fashion technology company and premium shopping app, used by more than 200 million people each year to browse, discover and buy items from brands and stores. The formula behind The Lyst Index takes into account Lyst shoppers’ behaviour, including searches on and off platform, product views and sales. To track brand and product heat, the formula also incorporates social media mentions, activity and engagement statistics worldwide, over a three month period.
-
2024-02-22 49327
Outdoor Jacket -- The Data Analysis of E-Commerce Sportswear
This report analyzes the TOP list, details, and styles of popular e-commerce sportswear from January to February 2024.
-
2024-01-31 60660
2023 Womenswear Fashion Report
This ranking is a comprehensive ranking based on the 2023 POP backend browsing index, download index, and social media hot brands, and these three indices are rated based on actual situations. Based on the interactive data of browsing, searching, and downloading in the POP backend, we have selected the top 10 hottest brands for women's clothing in the year, in order to better understand industry trends and new season development.
-
2024-01-24 47218
2023 Annual Data Analysis of Kidswear
The overall market for children's clothing in China is becoming increasingly stable, with positive expectations. This data is based on the industry data of the domestic e-commerce market in 2023, as well as the POP backend click through and download database. Data analysis is conducted from two aspects: consumer and children's growth scenarios, in order to extract industry trends, product attribute trends and track distribution, core consumer demographics, fashion scene demand directions, popular styles and items, etc., in order to better understand industry trends and new season development trends.
-
2024-01-18 50170
Golfwear -- The TOP Ranking of Sportswear
Based on the analysis of the top 100 golf apparel data on user downloads for POP from December 23 to January 24, we can see that in the past two months, the market has shown a high level of attention to design details such as collar design, zipper decoration, badge identification, pocket design, split design, breathable mesh, letter printing, as well as wool, hoodies, pants, knitted jackets, and other items. Next, we will conduct a detailed analysis of these styles and details.
-
2024-01-17 30253
Running -- The TOP Ranking of Sportswear
Based on the analysis of the top 100 user downloads of running training clothing in POP from December 23 to January 24, we can find that in the past two months, the market has shown a high level of attention to reflective design, body fitting decoration, zipper decoration, splicing design, pocket design, segmentation design, breathable mesh, letter printing and other designs. Next, we will conduct a detailed analysis of these styles and details.
-
2024-01-17 6390
Leather and Fur -- The TOP Ranking of Womenswear
Extract the top 10 downloaded styles (1-5, 6-10 from left to right) from the database of women's leather clothing and fur products in POP. The overall style is mainly single leather jackets, focusing on material aging, splicing technology, and practical silhouettes. Scratching leather is an important process, deepening the sense of aging and increasing fashion, and attention is also paid to stitching details.
-
2024-01-17 38470
Down Jacket -- The TOP Ranking of Womenswear
According to the analysis of the top 100 women's clothing cotton down data on user downloads from POP 2023.12 to April 2021, fashionable and casual styles account for a relatively heavy proportion, followed by middle-aged and outdoor functional styles. It is worth noting that the new Chinese style down jacket has received increasing user attention this month, with loose and short down jackets as the main silhouette, including cropped bread jackets, lightweight quilted jackets, down vests, etc; In terms of craftsmanship details, detachable design, heterogeneous splicing, block surface segmentation stitching, geometric stitching, etc. are given special attention; On the fabric side, fabrics with special textures, such as knitted fabrics, leather fabrics, etc., are given special attention.
-
2024-01-15 34455
2023 Annual TOP Tanking of Menswear
This ranking is a comprehensive ranking based on the 2023 POP backend browsing index, download index, and social media hot brands, and these three indices are rated based on actual situations. Based on the interactive data of browsing, searching, and downloading in the POP backend, select the top 10 men's clothing brand hot search list for the year, in order to better understand industry trends and new season development.
-
2024-01-15 21934
Analysis of E-commerce Data for Women's Denim on Xiaohongshu in December
According to the trend chart of the denim notes analyzed by Xiaohongshu in December, it can be seen that the activity of increasing and decreasing in the first half of the month is relatively high, and it starts to rapidly decline in the second half of the month. The overall trend shows a slow rise to a rapid decline. The analysis may be related to the fact that the first half of December is the peak season for cowboys, and consumers have more discussions about denim. Clothing brands are starting to introduce new cowboys in the autumn and winter seasons. According to the analysis of Xiaohongshu's interaction chart on denim in December, the interaction volume is the highest, followed by likes, indicating that customers have high activity, less collection, comments, and sharing, and the interaction is relatively stable. The analysis may be related to celebrities, popular bloggers, or hot topics.
-
2024-01-11 35744
Down Jacket -- The Data Analysis of E-Commerce Womenswear
From the sales trend of down jackets on Taobao and Tmall platforms, it can be seen that the weather started to cool down in October, and the demand for down jackets gradually increased. In November, due to the promotion of the Double Eleven event, the demand for down jackets reached its first peak. In early December, due to factors such as a sudden drop in temperature, the hot wave of northern travel, and the Taobao platform's good price festival, the demand for down jackets once again reached its peak.
-
2024-01-09 10718
The Data Analysis of Cross-border E-commerce for Menswear in December
With the continued popularity of sportswear, sports category items continue to be popular among consumers, with sportswear, sun protection shirts, sports polo shirts and other items being the main focus in December.
-
2024-01-08 23251
The Data Analysis of Menswear E-Commerce in December
According to the sales proportion of Tiktok men's clothing category in December, down jacket is the category with the highest sales, accounting for 19.63%. Following closely behind is the casual pants category, accounting for 17.82%. Woolen jackets and jackets account for 8.24% and 7.56% respectively. The proportion of category sales in December reflects that in December, Tiktok users have a strong demand for down jacket, trousers, overcoat, jacket and other autumn and winter items, and sweater and knitwear/sweater have also received high attention.
-
2024-01-05 43397
2023 Annual Fashion Report of Yogawear
This ranking is a comprehensive ranking based on the 2023 POP backend download index, hot selling index, and social media hot brands, and these three indices are rated based on actual situations. Based on the interactive data of browsing, searching, and downloading in the POP backend, we have selected the top 10 hot search lists for various women's yoga products of the year, in order to better understand industry trends and new season development. Click on the link to enter the TOP10 brand style library.
-
2024-01-04 36317
2023 Annual Fashion Report of Sportswear & Training Wear
This ranking is a comprehensive ranking based on the 2023 POP backend sports download index, hot selling index, and social media hot brands, and these three indices are rated based on actual situations. Based on the interactive data of browsing, searching, and downloading in the POP backend, select the top 5 hot search lists for various men's and women's sports/training products for the year, in order to better understand industry trends and new season development. Click on the link to enter the TOP10 brand style library.
-
2024-01-03 38489
2023 Fashion Report of Outdoor Sports
This ranking is a comprehensive ranking based on the 2023 POP backend download index, hot selling index, and social media hot brands, and these three indices are rated based on actual situations. Based on the interactive data of browsing, searching, and downloading in the POP backend, select the top 5 hot search lists for various men's and women's outdoor sports items of the year, in order to better understand industry trends and new season development. Click on the link to enter the TOP10 brand style library.
-
2024-01-03 5545
Leather & Fur -- The Data Analysis of Womenswear E-Commerce
Market analysis of women's clothing and fur market:-The data shows that the sales volume of women's fur in December 2023 was at a high level in nearly a year. The analysis shows that the demand for fur in the market is influenced by the season, with higher demand in autumn and winter. Judging from market demand trends, the sales index of women's clothing and fur products is expected to significantly increase in October, November, and December. Analysis of the proportion of transaction prices for women's clothing and fur: -The data shows that products priced between 1000 and 3000 yuan account for the largest proportion, reaching 34.2%. The price range of 5000 yuan ranks second, accounting for 27.9%. This indicates that there is a significant market demand for mid to high priced products in women's clothing and fur. Development suggestions: -Development: Based on market demand trends, the fur category is in its peak season in December, and some popular categories can be added to quickly increase sales. Please refer to the analysis below for details.
-
2024-01-03 49646
Jacket -- The TOP Ranking of Menswear
According to the analysis of the top 100 men's jackets downloaded by users in December, outdoor sports, retro leisure, and minimalist business are the key styles in the recent jacket market. The pattern focuses on letters and is presented through techniques such as beading, hot pressing, and embroidery; In terms of details, detachable design, material splicing, and hardware decoration have received more attention; Zhangzai stickers are a popular craft choice.
-
2024-01-03 39955
Denim -- The TOP Ranking of Womenswear
According to the analysis of the top 100 women's denim downloads from POP 11 to December, denim jackets and jeans are the most popular items in the new season of denim market development, mainly in slim fit silhouettes, accounting for 27%, with box shaped short jackets and micro flared horseshoe pants as the main products; The nostalgic and retro style of casual wear is still a key trend, with the trend of fading and vintage washing techniques under this style increasing, accounting for 39%; With the transition period from season to season, denim styles made of velvet and denim materials are also receiving more and more attention, accounting for 18%; The decorative details of metal and hot diamond each account for 14% and 16%, further enhancing the design sense and uniqueness of denim styles, becoming a highlight in the development of detail technology for the new season of women's denim styles.
-
2024-01-02 14294
The Analysis of VEGA CHANG The Benchmark Womenswear E-Commerce Brand
The POP market research team for this issue will cover seven modules: VEGA CHANG brand theme introduction, category new proportion and style analysis, color application, key category analysis, popular element application, summary+development extension recommendation.
-
2023-12-30 35027
2023 Fashion Data of Down Jacket
Based on customer search interaction data and market research, data analysis was conducted on the hot search items and styles of cotton down for men and women's clothing in 2023. In terms of style design, fashionable and casual, simple European and elegant, as well as Japanese and Korean styles, and sports and leisure styles have received continuous attention from the market and remain popular; Among them, the simple European style has the highest proportion of cotton down in women's clothing, up to 28%, and the sports and leisure style has the highest proportion of cotton down in men's clothing, up to 21%; It is worth noting that women's clothing made of cotton down has received additional attention in 2023 for its fashionable function and outdoor sports style, as well as the new Chinese style.
-
2023-12-28 5539
2023 Top Hot List of Leather and Fur
This ranking is a comprehensive ranking based on the 2023 POP backend browsing index, download index, and social media hot brands, and these three indices are rated based on actual situations. Based on the interactive data of browsing, searching, and downloading in the POP backend, we have selected the top 10 hot search lists for various types of women's clothing and fur products in 2023, in order to better understand industry trends and new season development. Click on the link to enter the TOP 5 brand style entrance: PRADA, FENDI, LOEWE, Hermes, Brunello Cucinelli.
-
2023-12-28 28794
The Data Analysis of Sportswear E-Commerce
Taobao is currently one of the most popular shopping platforms among users, with hundreds of millions of users shopping on Taobao every day. In this vast shopping world, there are many products and stores that attract the attention of users, and some keywords have become popular search terms for users. In 2019, Taobao launched the "Hot Search" function on its homepage. In Taobao's hot search, the higher the popularity of search terms, the higher their popularity among consumers. In this article, we have compiled a consumer hot search ranking list based on the hot search content (in the past 7 days). Based on recent Taobao hot search keywords, the following top 10 consumer hot search list for sportswear has been compiled. The list mainly focuses on single item and style dimensions, and summarizes hot search content such as skiing outfits, waterproof mountaineering pants, American style workwear pants, and winter skiing quick drying clothes.