The POP market research team conducted data analysis on children's clothing and infants from SHEIN cross-border e-commerce in this issue, focusing on the quantity and proportion of new product categories in autumn and winter, price band analysis, key style analysis, hot sales&key colors, main key items, and fabric&pattern direction.

Sweet and cool young ladies blend sweet and trendy elements, showcasing the delicate, romantic, cool, hot and diverse images of young girls. Sweet and cool girls like to wear short skirts, dresses, and sweet style tops, paired with handsome denim jackets or leather jackets, showcasing the perfect balance between sweetness and coolness. At the same time, they also pay attention to details and like to use sweet elements such as lace, sequins, feathers and other decorations to showcase the cuteness and romance of girls; Or use leather or metal materials to show a tough and unrestrained side.

According to the data analysis of the top 100 children's clothing patterns downloaded by users in August 2023, patterns with full printing are the most popular in children's clothing. The highest proportion is the trend toy elements, with art effects such as flat coating and watercolor being particularly loved. Cartoon animal patterns account for 22% of the total, while space-themed patterns account for 17% and car elements account for 13%. The overall trend is towards cartoon and interesting patterns, especially those with elements of garden animals, cars, and planets. According to the top 10 rankings, the most attention is given to flower patterns, cartoon animals, letter graphics, planets, and car elements. The cartoon rural scene with a warm and natural atmosphere and a sense of fun is particularly popular. Combining flower elements with cute animals can create a vibrant and joyful scene. Patterns with space and trendy elements have gained attention because of their fantasy style and graffiti-like art style, making them one of the most commonly used patterns for boys. Using hand-drawing techniques such as sketching, watercolor, or crayon art effects can add a sense of craftsmanship and warmth, giving people a feeling of warmth and familiarity.