According to the analysis of the top 100 women's clothing and homewear data in POP in December, home leisure style accounted for 44% of this month, followed by the attention to minimalism and mature elegant styles, which increased compared to last month, accounting for 29% and 14% respectively. The attention to sports and leisure style remained basically the same as last month, accounting for 13%. Compared to last month, this month's styles are mainly light and thin woolen fabrics and cotton prints, with a focus on home leisure. The majority are set styles, while the proportion of knitted camisoles/skirts has decreased.

According to the analysis of the top 100 women's home clothing styles in user download rate on POP 11, Japanese and Korean styles accounted for more than half of the market share this month, with a very significant increase in attention compared to last month, accounting for 51%. Next was the simple European and elegant style, accounting for 25%. The attention to mature and elegant styles remained the same as last month, accounting for 11%. However, the proportion of related plants, flowers, and silk fabrics increased, and the attention to sports and leisure styles remained basically the same as last month, Accounting for 13%. Compared to last month, this month's styles are mainly in the light and thin knitted category, with a simple style. The design has entered the spring and summer quarter of development, and the attention to plush home clothing has significantly decreased. The proportion of knitted camisoles/skirts has increased.

According to the POP Top 100 list of user downloads in October 2023, the warm and interesting cartoon animal patterns in girls' home clothing have attracted much attention. These graphic themes include cute rabbit diaries, warm bears, mischievous dogs, sweet dreams, and lazy kittens. In the development of autumn and winter girls' home wear, the soft and cute rabbit pattern element gained increasing attention in October, with warm cartoon animal elements particularly favored. Cute animal images such as cats, bears, and dogs became the main characters in the pattern design, adding a warm and childlike atmosphere to the home wear. This trend indicates that warm and interesting cartoon animal patterns have a wide influence and popularity in the field of girls' home wear.

Current situation analysis: In September, the underwear and pajamas category continued to rank first, accounting for 27.29%, and the number of sports products ranked second, accounting for 17.70%; The top, T-shirt, and shirt categories ranked third, accounting for 10.15%, a significant decrease compared to last month; Among the various subcategories of underwear, bras account for the highest proportion, reaching 39%; Among the subcategories of pajamas, pajamas and pajamas account for the highest proportion, reaching 28%.Data inspiration: In Amazon's clothing category, the market share of women's clothing accounts for about 40.53% of the total market, which is one of the most important parts. This reflects the high demand for clothing by female consumers on Amazon, while the underwear and pajamas category accounts for the largest proportion in women's clothing. The analysis is due to the fact that underwear and pajamas are essential clothing for women's daily lives, and some products on the website are cheaper than offline purchases.

DEFACTO is one of the clothing brands in Turkey, established in 2003. The brand is positioned as a pioneer in Turkish Mediterranean fashion and is one of the leading brands in the clothing and fashion industry in Turkey. In 2023, the DEFACTO brand has experienced rapid growth and currently provides products to fashion enthusiasts in 93 countries across five continents through 500 stores and e-commerce channels.

According to the TOP 100 download list of POP in September 2023, animal, floral, and fruit and vegetable patterns have received the most attention in the development of autumn and winter girls' home clothing. Among them, the attention to lively and cute puppy pattern elements has increased in September. When overlapped and repeated with letter or geometric shape elements, they create rich visual effects. The development of patterns in the Japanese and Korean style remains a popular direction this month. Cartoon animal elements in the Japanese and Korean style are particularly favored, with adorable animals such as cats, bears, and rabbits being the focus of pattern design, adding a touch of warmth and childlike innocence to home clothing.

According to the TOP 100 download list of users from July to August 2023, graphics, animals, fruits and vegetables, and space elements have received the most attention. The Nordic style and the Japanese and Korean style are popular directions for the development of patterns for baby and toddler home clothing. Patterns under the Nordic style emphasize simple, natural, and fresh designs with a soft and elegant color palette to create a comfortable and peaceful environment. The incorporation of elements such as animals, plants, and stars helps stimulate the visual development of babies. Fun patterns under the Japanese and Korean style combine animals, fruits, and vegetables with bright and vibrant colors, creating a pleasant atmosphere.