According to the analysis of the top 100 men's T-shirts/sweatshirts downloaded by users from November to December, lightweight machinery and micro-trend sports are the key styles in the recent T-shirt/sweatshirt market. The focus of patterns remains on textual variations. In terms of details, personalized patchwork, innovative pockets, and logo designs have received more attention. As for craftsmanship, distressed finishes are a popular direction. Additionally, ribbon as a decorative accessory is also a noteworthy design element.

According to the POP 2023 Top 100 Downloads of Boy Patterns by Users, American retro and street trendy signs are the key styles of boy patterns this month. The American retro style of teenagers still has high attention this month, and in addition, under the influence of the metallic style, Gothic Y2K style patterns are gradually gaining widespread attention from designers. The image pattern uses black and white contrast to highlight the visual effect of animal contours. This month, the proportion of street elements in the boy pattern gradually increases, such as graffiti elements, letter stickers, Gaussian blur techniques, and so on.

According to the analysis of the top 100 downloads of men's and women's sportswear and leisure clothing by users from November to December, market attention is more focused on well-known foreign sports brands. In terms of style, the main popular ones are the fashionable and casual style with strong practicality, as well as the trendy fashion style. In terms of details, modular segmentation, ribbon decoration, badge identification, rope decoration, side seam decoration, thread decoration, heterogeneous splicing, etc. are more concerned. Light and thin quilted cotton clothes, short cotton down jackets, fitted small leg guard pants, loose straight leg guard pants, etc. have received more attention in terms of silhouette.

According to the data from POP in November, in the list of popular patterns in November, college style letters are the key element, followed by cute wind and plant patterns, butterfly patterns, as well as text flowers and lively dragon patterns.

Xiaohongshu is currently one of the most popular social e-commerce platforms among users. Through sharing and interaction among users, the platform provides information sharing, shopping recommendations, and social interaction, gradually becoming an important shopping guide and lifestyle reference for young Chinese consumers. In this vast user community, users can obtain shopping recommendations and experiences from other users through browsing and searching interactions. Hot search topics will be generated based on user interests and attention. The higher the popularity of the topic, the higher the discussion and popularity among users. In this article, we have compiled a ranking of popular topics for men's clothing among users based on hot search content.

According to the analysis of the top 100 men's clothing positioning pattern data downloaded by users from October to November, the proportion of fashion casual style and street trendy brand style is the highest. Among them, text patterns remain at the top of the popularity chart, with department slogans, dynamic illusions, and text combinations being the key techniques of this season's text patterns. Creative logos are mainly designed and concise, while trendy bears and dragon patterns are the key content of other patterns this season.

In 2023, the overall sales revenue of the men's clothing category on the Double Eleven Festival amounted to 8.374 billion yuan, with a significant increase compared to the same period last year. In 2021, affected by the domestic epidemic, consumers remained vigilant and their shopping desire did not increase significantly. In 2023, the economy recovered and remained basically the same as in 2021, with a difference of 120 million yuan.

The POP market research team conducted data analysis on youth and children's clothing from SHEIN cross-border e-commerce in this issue, focusing on the quantity and proportion of new product categories in autumn and winter, price band analysis, brand dynamics, IP co branded brochures, and key youth product directions.

According to the POP Top 100 list of user downloads from October to November 2023, sports pattern elements have attracted much attention among popular patterns among teenagers. Among them, the application of sports patterns in the American retro style is highly popular, and the design elements in the American retro style inject vitality, nostalgia, and a unique atmosphere into the individual product. Secondly, outdoor sports youth patterns with mountain style are also a popular development direction. The pattern design elements in the outdoor style mainly revolve around outdoor exploration, nature, and the spirit of adventure. The key elements in this style inject the beauty of nature into the individual product, conveying the freedom and relaxation of outdoor activities.

Current situation analysis: In October, the underwear and pajamas category continued to rank first, accounting for 28%, and the number of sports products ranked second, accounting for 18%; The top, T-shirt, and shirt categories rank third, accounting for 10%. And jackets, jackets, and vests accounted for 4%, an increase of 1.79%. Data inspiration: In Amazon's clothing category, the women's clothing market share accounts for about 40.11% of the total market, which is one of the most important parts, reflecting the high demand for clothing by female consumers on Amazon. The underwear & pajamas category and sports account for the largest proportion in women's clothing, followed by the top&T-shirt&shirt and dress categories.

In the top 10 best-selling men's shirts in the October fashion e-commerce, the most popular styles of men's hoodies are dominated by simple street, sporty casual, and retro college styles. Among them, black and white stripes, sport icons, minimalist text, brush art, and creative illustrations are the main design elements of these hoodies. In terms of silhouette, loose hooded sweatshirts are currently the mainstream trend.

The fashion brand pattern is an important design element in the development of youth patterns, and the personalized expression of the fashion brand pattern meets the clothing needs of young people. Secondly, the American retro style and mountain outdoor style derived from trendy brand patterns are also highly regarded. The American retro style combines classic American retro symbol elements, while the mountain outdoor style emphasizes elements of nature, wilderness, and adventure. The diverse combination of letters, geometric arrangement of graphics and text, and the element of bears are also attracting increasing attention in the development of youth patterns this season.

According to the data of POP patterns in October, plants and flowers are still the main elements in the list of popular patterns in October, with a focus on blurry watercolor, pastoral watercolor, and line flowers. In addition, the attention to graffiti like text and newspaper style flower patterns is also not poor.

According to the POP Top 100 list of user downloads in October 2023, Korean sweet children's clothing patterns have received much attention in this season's pattern development. Korean sweet patterns, as one of the popular design styles this season, and the design style of sports academy style, have also received attention and are deeply loved by consumers in Korean sweet styles. Secondly, the element patterns of the Chinese zodiac dragon are being given special attention in the current stage of development. The element patterns of the Chinese zodiac dragon serve as a key image for the development of New Year's clothing and next year's development patterns, giving children's clothing more artistic and fun. Secondly, the design elements of cartoon silhouettes and gradient halos are key elements applied in the development of patterns in October.

Extracting the top 10 styles with the highest download rates from the children's sweatshirt collection database from September to October, branded clothing has the highest proportion. Simple styles have a relatively high download rate, and the trendy and cool style has gradually gained attention, showcasing the individuality of children. Letter patterns are widely used, and pocket design is the main detail. Patchwork and tie-dyeing techniques are the main craftsmanship. Please refer to the report below for more details.

DEFACTO is one of the clothing brands in Turkey, established in 2003. The brand is positioned as a pioneer in Turkish Mediterranean fashion and is one of the leading brands in the clothing and fashion industry in Turkey. In 2023, the DEFACTO brand has experienced rapid growth and currently provides products to fashion enthusiasts in 93 countries across five continents through 500 stores and e-commerce channels.

According to the analysis of the top 100 women's T-shirts/sweaters downloaded by users in September, the T-shirt/sweaters market in the past month has shown a trend style dominated by fashion, leisure, and retro colleges. Dirty Fit has grown in women's clothing, with a focus on raw-edged applique in craftsmanship and letters and text in pattern usage.

Based on the analysis of the TOP100 sweater data on POP user downloads in September, we can find that in the past month, the market has shown a high level of attention to designs such as letter printing, ribbon decoration, pattern embroidery, patches, heterogeneous stitching, and linear decoration. Next, we will conduct a detailed analysis of these styles and details.

According to the TOP 100 list of downloads for children's positioning patterns in September 2023, designs that combine graphics and text, feature animal illustrations, and have simple pattern elements have attracted the most attention. Particularly, illustrations in Japanese and Korean styles and outdoor styles have the highest proportion among the pattern elements. In terms of animal elements, the popularity of dragon, crocodile, and rabbit pattern elements is gradually increasing. These patterns, with their simple lines and bright colors, bring a sense of relaxation and joy to people. Especially the outdoor-style illustrations, which combine the beauty of nature with elements of fun, create an immersive atmosphere.

According to the data analysis of the top 100 men's sweatshirts downloaded by users in July and August, urban leisure and retro college are the current popular style trends for sweatshirts. Design techniques such as letter embroidery, partial leather accents, the use of woven tapes, and the combination of different materials bring a refined look to sweatshirt items, satisfying the modern men's need for comfort and fashion.

According to the TOP100 download list of users on POP from August to September 2023, the combination of letters, animals, and graphics received the most attention. Among them, the pattern elements of bears and rabbits gradually gained more attention from August to September. The development of patterns in the outdoor mountain series and sports street style was a popular direction this month. Patterns in the outdoor mountain series emphasize the atmosphere of wilderness exploration, with natural elements, wild animals, and outdoor activities enhancing the outdoor style. In the sports street style, letter patterns are commonly used elements. The development of this style focuses on fashion, sports, and vitality, and is suitable for the mid-to-teenage market.