According to the analysis of the top 100 women's coat downloads from November to December, the recent one-month coat market has shown a dominant focus on elegant commuting style. Among them, the proportion of relaxed and luxurious bathrobe-like silhouettes has significantly increased. In terms of details, there is an emphasis on casual hooded designs, draped shawls, and standing collars.

In the popular November men's outerwear e-commerce, the most popular styles of men's outerwear are dominated by mountain outdoor and business commuter styles. Among them, practical pockets, detachable inner linings, contrasting colors, as well as plaid patterns and patches are worth paying attention to as design elements. In terms of silhouette, fitted or loose versions are the main options, providing consumers with a more comfortable wearing experience.

Based on recent Taobao hot search keywords, the following TOP10 consumer hot search list (women's clothing) has been compiled. The content of the list is mainly based on product and style dimensions, and summarized as follows: trendy nerd style, Dirty fit style, ABG spicy girl style, Korean style coat windbreaker, half zipper design sweater, corduroy wide leg pants and other hot search content.

Based on recent Taobao hot search keywords, the following TOP10 consumer hot search list (men's clothing) has been compiled. The list mainly focuses on single item and style dimensions, and summarizes hot search content such as trendy bookworms, Dirty Fit, three proof down jackets, black new Chinese style, rebellious motorcycle style, shirt style down jacket, leather and fur integrated motorcycle suit, American style workwear pants, She Pai autumn and winter coats, and endorphin wearing.

According to the proportion of sales of Tiktok women's wear category in November, trousers are the category with the highest sales, accounting for 20.73%. Following closely behind is the down jacket category, accounting for 13.72%. Woolen jackets and short jackets account for 7.38% and 3.94% respectively. This data reflects that in November, Tiktok users had a strong demand for pants, down coats and overcoats, while short coats and suits also maintained a high degree of attention.

According to the analysis of the TOP 100 men's jacket data based on user downloads in November, business commuting, mountain style, and athleisure are key styles in the recent outerwear market. In terms of details, innovative pockets, optimized front plackets, plush splicing, partial leather embellishments, layered attachments, and hat designs have received more attention. The craftsmanship is focused on blocking, novel quilting, structural taping, and character patches. Classic monograms and adjustable drawstrings are hot choices for patterns and accessories. In terms of silhouette, the fake two-piece design is worth paying attention to.

The new winter 2023 collection of THE M focuses on expanding the autumn and winter collection with gray and brown tones, presenting a high degree of practicality and versatility. The design adopts a loose and large silhouette, and the casual wrap design adds a lazy atmosphere.

The POP market research team for this issue will cover seven modules: CHICJOC brand theme introduction, category sales proportion and style analysis, color application, key category analysis, popular element application, summary+development extension recommendation.

Xiaohongshu is currently one of the most popular social e-commerce platforms among users. Through sharing and interaction among users, the platform provides information sharing, shopping recommendations, and social interaction, gradually becoming an important shopping guide and lifestyle reference for young Chinese consumers. In this vast user community, users can obtain shopping recommendations and experiences from other users through browsing and searching interactions. Hot search topics will be generated based on user interests and attention. The higher the popularity of the topic, the higher the discussion and popularity among users. In this article, we have compiled a ranking of popular topics for men's clothing among users based on hot search content.

According to the analysis of the top 100 women's coat data downloaded by users in October, the coat market in the past month has shown a focus on simple European and elegant styles, followed by elegant and less elegant styles, and a small fragrance. Some items have also been included in the list. The earth color and off white colors that are actually worn in the autumn and winter seasons have high attention, followed by woolen fabric as the core material.

The POP market research team conducted this issue from five modules: SOULKISS's sales revenue ratio in the past month, style analysis, color application, key category analysis, popular element application, summary+development extension recommendation.

The new stage of concentrated autumn and winter products usually occurs from August to September, which is also the peak period for consumers to purchase autumn and winter products. This year, the same applies, resulting in a significant increase in demand for items such as sportswear, suit pants, sweaters, and cotton/down jackets in September, becoming the items with a higher year-on-year compound growth rate.

According to the latest data, the sales of women's coats in September 2023 were at a moderate level in the past year. However, from the trend of market demand, it is expected that the sales index of women's coat products will continue to rise in October, and it is expected to reach its peak in December. We suggest that brands continue to pay attention to changes in fashion trends and flexibly adjust their product lines to better meet consumer needs and maintain market competitiveness.

According to the analysis of the TOP100 women's overcoat data based on user downloads from August to September, the coat market in the past month has shown a trend dominated by elegant commuting and old money style. The currently popular Maillard color series has appeared in many overcoats, and in terms of silhouette, there are more bathrobe-style and cropped styles.

According to the analysis of the TOP 100 men's trench coats/overcoats data based on user downloads from July to September, the trench coat/overcoat market in the past three months has mainly presented two major mainstream styles: business commuting and sports leisure. Details such as leather embellishments, color-blocking, collar designs, and line decorations are the key design points for individual items. Plaid patterns remain the preferred choice for trench coats/overcoats, and woolen fabrics continue to be the focus fabric this season, including textured wool, speckled yarn, color-woven herringbone, and reversible double-sided wool, among others.

Extract the top 10 styles with the highest download rate from the children's outerwear database of POP in June-July 2023. The attention to high-end brands is highest, and there is a rising interest in sporty and casual styles. The main craft detail is the use of plush collars. The checkered pattern brings a fashionable vintage vibe to the baseball jackets as the trendy brand. The letter pattern remains one of the important designs. The proportion of baseball jackets is continuously increasing. Heterogeneous splicing enhances the layering and texture of the single product, adding overall richness. For more details, please refer to the report below.