According to the analysis of the proportion chart of sales price belt of Tiktok women's sweaters in November, the highest price is 40~129/RMB, reaching 49.83%, and the lowest price is more than 280/RMB, accounting for 6.51%. 0~40 yuan is a relatively basic style and single item in Tiktok, accounting for 23.65%. This report focuses on the sales price of a large number of styles in the range of 129~280, which is more affordable and has many style quality references. Very few benchmark brands are above 280. For more details, please refer to the following report.

Based on recent Taobao hot search keywords, the following TOP10 consumer hot search list (women's clothing) has been compiled. The content of the list is mainly based on product and style dimensions, and summarized as follows: trendy nerd style, Dirty fit style, ABG spicy girl style, Korean style coat windbreaker, half zipper design sweater, corduroy wide leg pants and other hot search content.

Quiet, shocking, virtual, viral; how would you describe this year in fashion? Over the last twelve months, the trend cycle blazed through moods and moments, with fashion driving some of the year’s biggest cultural talking points. While some shoppers boldly embraced fashion’s fearless, fantasy spirit, others sought more low-key looks, increasingly leaning towards quality and timelessness as the new vectors for value. Here are the stand-out stories that shaped what we wanted to wear in 2023, according to Lyst search data from 200 million online fashion shoppers this year.

In the women's clothing category in November, women's sweaters accounted for 4%, with the highest proportion being underwear and pajamas, accounting for 29%. In the category of women's sweater, sets and cardigans account for the highest proportion, with 48% and 44% respectively, reflecting the relatively high demand for pullovers and cardigans among consumers in the autumn and winter seasons.

Based on the analysis of the top 100 women's knit cardigan data downloaded by users in November, we found that the quiet luxury style women's sweater and cardigan has attracted much attention from users and become a key design direction in the women's sweater and cardigan market. In addition, the design of the pattern is highly anticipated, showcasing a minimalist commuting style. At the same time, needle organization design and local decorative embellishments have also received widespread attention.

The new winter 2023 collection of THE M focuses on expanding the autumn and winter collection with gray and brown tones, presenting a high degree of practicality and versatility. The design adopts a loose and large silhouette, and the casual wrap design adds a lazy atmosphere.

The POP market research team for this issue will cover seven modules: CHICJOC brand theme introduction, category sales proportion and style analysis, color application, key category analysis, popular element application, summary+development extension recommendation.

Based on the analysis of the top 100 men's sweater and cardigan data downloaded by users in October, we found that business casual style men's sweater and cardigan have attracted much attention from users, becoming a key design direction for men's sweater and cardigan, followed closely by fashion casual style. At the same time, attention has also been paid to needle stitch design and stitching decoration.

The trading trend of men's double 11 sweaters in the past three years has shown a significant downward trend. From the transaction amount during the period of 10.30 to 11.05, it can be seen that the Double Eleven sales period entered on 10.30, and the transaction amount reached its highest during the period. During the period of 11.06 to 11.12, the trading trend showed a downward trend due to long pre-sale times, returns, actual consumer demand, and consumption downgrades.

The trading trend of women's double 11 sweaters in the past three years has shown a significant downward trend. From the transaction amount during the period of 10.30 to 11.05, it can be seen that the Double Eleven sales period entered on 10.30, and the transaction amount reached its highest during the period. During the period of 11.06 to 11.12, the trading trend showed a downward trend due to long pre-sale times, returns, actual consumer demand, and consumption downgrades.

The fashion e-commerce platform Lyst has released a list of the world's hottest brands for the third quarter of 2023. The results showed that Miu Miu jumped to the top of the list for the first time. On the occasion of Miu Miu's 30th anniversary, due to strong global demand for its flagship items such as ballet flats and Arcadie bags, this "playful young" line brand, created by Miuccia Prada, the third generation successor of the Prada family, has surpassed the popularity of the main brand Prada. Miu Miu's overall search volume increased by 16% this quarter, with the brand's autumn and winter series having over 223 million views on TikTok. At the same time, the brand's cashmere cardigan also became the second most popular product this quarter, with a 44% increase in search volume. Lyst wrote on the list, 'It's Miu Miu's Moment'.

According to the POP children's clothing single item database from September to October 2023, among the top 10 styles with a high download rate, Chinese brands have a high proportion of downloads, while casual and academic styles are the most popular. Stripe patterns, animal patterns, and folk patterns are the main pattern features, and geometric color blocks attract attention. Please refer to the report below for details.

The POP market research team conducted data analysis on women's sweaters from SHEIN cross-border e-commerce in this issue, focusing on platform simplicity, style recommendations, new trends in IP co branding, data sales analysis, hot sales rankings, fashion trends, and key styles. Relevant content extraction and design points are carefully followed in the report.

According to the analysis of the top 100 men's sweaters and cardigans downloaded by POP users in September, we found that business casual style men's sweaters and cardigans have gained a lot of attention from users, becoming a key design direction in the men's sweater and cardigan market. Fashionable casual style follows closely behind, showing an increase compared to last month. In addition, the design of patterns has attracted significant attention, especially the use of renowned brand patterns. At the same time, the design of stitch organization and the addition of delicate details in specific areas have also garnered attention.