According to the TOP10 (1-5, 6-10 from left to right) list, the men's sweater and cardigan market in January focused on the brand selection column, with the main brands being Louis Vuitton and GUCCI, and other brands receiving average attention. From the top 10, it can be seen that there is a higher demand for business and fashion casual styles in men's sweater cardigan styles, as well as a higher attention to detail stitching, local patterns, and craftsmanship details.

According to the analysis of the top 100 men's clothing positioning patterns downloaded by users from December to November, the popularity of full text printed patterns is still high, and classic checkered patterns can be given special attention; Sports camouflage patterns are still popular among consumers. Business pattern design is mainly based on the combination of text and geometry design techniques.

According to the analysis of the top 100 women's clothing cotton down data on user downloads from POP 2023.12 to April 2021, fashionable and casual styles account for a relatively heavy proportion, followed by middle-aged and outdoor functional styles. It is worth noting that the new Chinese style down jacket has received increasing user attention this month, with loose and short down jackets as the main silhouette, including cropped bread jackets, lightweight quilted jackets, down vests, etc; In terms of craftsmanship details, detachable design, heterogeneous splicing, block surface segmentation stitching, geometric stitching, etc. are given special attention; On the fabric side, fabrics with special textures, such as knitted fabrics, leather fabrics, etc., are given special attention.

This ranking is a comprehensive ranking based on the 2023 POP backend browsing index, download index, and social media hot brands, and these three indices are rated based on actual situations. Based on the interactive data of browsing, searching, and downloading in the POP backend, select the top 10 men's clothing brand hot search list for the year, in order to better understand industry trends and new season development.

According to the trend chart of the denim notes analyzed by Xiaohongshu in December, it can be seen that the activity of increasing and decreasing in the first half of the month is relatively high, and it starts to rapidly decline in the second half of the month. The overall trend shows a slow rise to a rapid decline. The analysis may be related to the fact that the first half of December is the peak season for cowboys, and consumers have more discussions about denim. Clothing brands are starting to introduce new cowboys in the autumn and winter seasons. According to the analysis of Xiaohongshu's interaction chart on denim in December, the interaction volume is the highest, followed by likes, indicating that customers have high activity, less collection, comments, and sharing, and the interaction is relatively stable. The analysis may be related to celebrities, popular bloggers, or hot topics.

From the sales trend of down jackets on Taobao and Tmall platforms, it can be seen that the weather started to cool down in October, and the demand for down jackets gradually increased. In November, due to the promotion of the Double Eleven event, the demand for down jackets reached its first peak. In early December, due to factors such as a sudden drop in temperature, the hot wave of northern travel, and the Taobao platform's good price festival, the demand for down jackets once again reached its peak.

With the continued popularity of sportswear, sports category items continue to be popular among consumers, with sportswear, sun protection shirts, sports polo shirts and other items being the main focus in December.

According to the sales proportion of Tiktok men's clothing category in December, down jacket is the category with the highest sales, accounting for 19.63%. Following closely behind is the casual pants category, accounting for 17.82%. Woolen jackets and jackets account for 8.24% and 7.56% respectively. The proportion of category sales in December reflects that in December, Tiktok users have a strong demand for down jacket, trousers, overcoat, jacket and other autumn and winter items, and sweater and knitwear/sweater have also received high attention.

Market analysis of women's clothing and fur market:-The data shows that the sales volume of women's fur in December 2023 was at a high level in nearly a year. The analysis shows that the demand for fur in the market is influenced by the season, with higher demand in autumn and winter. Judging from market demand trends, the sales index of women's clothing and fur products is expected to significantly increase in October, November, and December. Analysis of the proportion of transaction prices for women's clothing and fur: -The data shows that products priced between 1000 and 3000 yuan account for the largest proportion, reaching 34.2%. The price range of 5000 yuan ranks second, accounting for 27.9%. This indicates that there is a significant market demand for mid to high priced products in women's clothing and fur. Development suggestions: -Development: Based on market demand trends, the fur category is in its peak season in December, and some popular categories can be added to quickly increase sales. Please refer to the analysis below for details.

According to the analysis of the top 100 men's jackets downloaded by users in December, outdoor sports, retro leisure, and minimalist business are the key styles in the recent jacket market. The pattern focuses on letters and is presented through techniques such as beading, hot pressing, and embroidery; In terms of details, detachable design, material splicing, and hardware decoration have received more attention; Zhangzai stickers are a popular craft choice.

According to the analysis of the top 100 women's denim downloads from POP 11 to December, denim jackets and jeans are the most popular items in the new season of denim market development, mainly in slim fit silhouettes, accounting for 27%, with box shaped short jackets and micro flared horseshoe pants as the main products; The nostalgic and retro style of casual wear is still a key trend, with the trend of fading and vintage washing techniques under this style increasing, accounting for 39%; With the transition period from season to season, denim styles made of velvet and denim materials are also receiving more and more attention, accounting for 18%; The decorative details of metal and hot diamond each account for 14% and 16%, further enhancing the design sense and uniqueness of denim styles, becoming a highlight in the development of detail technology for the new season of women's denim styles.

Based on customer search interaction data and market research, data analysis was conducted on the hot search items and styles of cotton down for men and women's clothing in 2023. In terms of style design, fashionable and casual, simple European and elegant, as well as Japanese and Korean styles, and sports and leisure styles have received continuous attention from the market and remain popular; Among them, the simple European style has the highest proportion of cotton down in women's clothing, up to 28%, and the sports and leisure style has the highest proportion of cotton down in men's clothing, up to 21%; It is worth noting that women's clothing made of cotton down has received additional attention in 2023 for its fashionable function and outdoor sports style, as well as the new Chinese style.

According to the analysis of the top 100 men's clothing positioning patterns downloaded by users from November to December, the popularity of trendy patterns in the art street is still high, and American retro patterns can be given special attention; Outdoor sports patterns are still popular among consumers. Business pattern design is mainly based on the combination of text and geometry design techniques.

In response to the summary of external patterns, this month's POP focuses on cross industry analysis from the aspects of dragon year restrictions, sailing vacations, butterfly dance lightness, capybara, plant art riddles and other pattern content, as well as drawing techniques such as surreal tours and oil painting art. As the Chinese New Year approaches, the Chinese zodiac sign of the dragon represents the endless essence of Chinese culture. Various sectors of society are creating dragon totems, which have gained a high level of discussion this month; The showcase of Hermès flagship store in Ginza, featuring hand-painted floral patterns, pays tribute to the magical beauty and vitality of plants, which has attracted attention from all walks of life this month; Here is a specific analysis of popular patterns.

According to the analysis of the top 100 men's T-shirts/sweatshirts downloaded by users from November to December, lightweight machinery and micro-trend sports are the key styles in the recent T-shirt/sweatshirt market. The focus of patterns remains on textual variations. In terms of details, personalized patchwork, innovative pockets, and logo designs have received more attention. As for craftsmanship, distressed finishes are a popular direction. Additionally, ribbon as a decorative accessory is also a noteworthy design element.

According to the analysis of the top 100 women's coat downloads from November to December, the recent one-month coat market has shown a dominant focus on elegant commuting style. Among them, the proportion of relaxed and luxurious bathrobe-like silhouettes has significantly increased. In terms of details, there is an emphasis on casual hooded designs, draped shawls, and standing collars.

According to the analysis of the top 100 downloads of cotton down for men's and women's clothing from November to December in POP, the fashion and leisure style for men's clothing is more prominent, followed by the fashion and functional style, and the middle style is mainly used for women's clothing. It is worth noting that some new Chinese style down jackets have still received a lot of attention from users this month. In terms of silhouette, the loose and straight fit version is the main one, followed by the A-line version, including straight bread jacket, lightweight down jacket, down vest, motorcycle jacket, etc; In terms of craftsmanship details, protective hoods, contrasting color splicing, modular deconstruction, and stitching are given special attention; On the fabric side, fabrics with special textures, such as corduroy and fleece, are highly valued.

Based on the analysis of the top 100 men's sweater and pullover data downloaded by POP users in December, we found that business and leisure style men's sweater and pullover have attracted much attention from users, becoming a key design direction in the men's sweater and pullover market. Fashion and leisure style followed closely behind, with an increase compared to last month. In addition, the design of patterns has attracted much attention, especially the application of large brand patterns. At the same time, attention has also been paid to the design of needle organization and the embellishment of local details.

Extract the top 10 downloaded styles (1-5, 6-10 from left to right) from the database of women's clothing, leather, and fur products from POP11-December. The overall style is mainly composed of cashmere and leather, and with seasonal changes, spring and summer single leather jackets are the key development items, which have recently received high attention. Sports patchwork down jackets not only provide warmth but also enhance quality, making them a popular item among young consumers.

According to the data analysis of the top 100 men's suits downloaded by users in November, the key styles in the recent suit market are business casual and lightweight workwear. In terms of details, there is more attention to changes in the collar and partial splicing. The craftsmanship focuses on water diamonds, pearls, and metal decorations. In terms of silhouette, the wide shoulder design is worth noting. Simple suit styles are enhanced with exquisite detail designs to increase visual appeal and elevate the fashion level of individual pieces.

Taobao is currently one of the most popular shopping platforms among users, with hundreds of millions of users shopping on Taobao every day. In this vast shopping world, there are many products and stores that attract the attention of users, and some keywords have become popular search terms for users. In 2019, Taobao launched the "Hot Search" function on its homepage. In Taobao's hot search, the higher the popularity of search terms, the higher their popularity among consumers. In this article, we have compiled a consumer hot search ranking list based on the hot search content (in the past 7 days). Based on recent Taobao hot search keywords, the following TOP10 consumer hot search list (men's pullover) has been compiled. The list mainly focuses on single item and style dimensions, and summarizes hot search content such as New Year and Christmas outfits, lazy autumn and winter pullover, asexual outfits, and gray style pullover.