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ANALYSIS

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

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  • 2023 Womenswear Fashion Report
    Data Reports

    2024-01-31 49231

    2023 Womenswear Fashion Report

    This ranking is a comprehensive ranking based on the 2023 POP backend browsing index, download index, and social media hot brands, and these three indices are rated based on actual situations. Based on the interactive data of browsing, searching, and downloading in the POP backend, we have selected the top 10 hottest brands for women's clothing in the year, in order to better understand industry trends and new season development.

  • The Pattern Analysis in January, 2024
    Hot

    2024-01-29 53305

    The Pattern Analysis in January, 2024

    Regarding the summary of external patterns, this month's POP focuses on cross industry analysis from the aspects of Chinese style trends, butterfly mysticism, winter roses, luxury jewelry, tribal animal patterns, as well as popular styles and drawing techniques such as Chinese old money and monochromatic art. As the Spring Festival approaches, the topic of traditional Chinese elements such as dragons continues to rise; The broadcast of flowers drives the trend of retro and old money; The butterfly and rose elements that convey freedom and beauty are highly sought after; Animal patterns and monochromatic art have received attention; Here is a specific analysis of popular patterns.

  • Analysis of E-commerce Data for Women's Denim on Xiaohongshu in December
    Data Reports

    2024-01-15 17747

    Analysis of E-commerce Data for Women's Denim on Xiaohongshu in December

    According to the trend chart of the denim notes analyzed by Xiaohongshu in December, it can be seen that the activity of increasing and decreasing in the first half of the month is relatively high, and it starts to rapidly decline in the second half of the month. The overall trend shows a slow rise to a rapid decline. The analysis may be related to the fact that the first half of December is the peak season for cowboys, and consumers have more discussions about denim. Clothing brands are starting to introduce new cowboys in the autumn and winter seasons. According to the analysis of Xiaohongshu's interaction chart on denim in December, the interaction volume is the highest, followed by likes, indicating that customers have high activity, less collection, comments, and sharing, and the interaction is relatively stable. The analysis may be related to celebrities, popular bloggers, or hot topics.

  • 2023 Fashion Data of Down Jacket
    Hot

    2023-12-30 31579

    2023 Fashion Data of Down Jacket

    Based on customer search interaction data and market research, data analysis was conducted on the hot search items and styles of cotton down for men and women's clothing in 2023. In terms of style design, fashionable and casual, simple European and elegant, as well as Japanese and Korean styles, and sports and leisure styles have received continuous attention from the market and remain popular; Among them, the simple European style has the highest proportion of cotton down in women's clothing, up to 28%, and the sports and leisure style has the highest proportion of cotton down in men's clothing, up to 21%; It is worth noting that women's clothing made of cotton down has received additional attention in 2023 for its fashionable function and outdoor sports style, as well as the new Chinese style.

  • The Analysis of Banana CiCi The E-Commerce Women's Knitwear Brand
    Hot

    2023-12-29 7460

    The Analysis of Banana CiCi The E-Commerce Women's Knitwear Brand

    In this issue, the POP market research team will introduce the Banana CiCi e-commerce brand, mainly focusing on seven modules: theme introduction, category new share and style analysis, color application, key category analysis, popular element application, summary+development extension recommendation.

  • Sweet Hot Girl -- The Analysis of Chuu The Womenswear E-Commerce Brand

    2023-12-27 21826

    Sweet Hot Girl -- The Analysis of Chuu The Womenswear E-Commerce Brand

    The POP market research team for this issue will cover seven modules, including the introduction of the new series of Chuu brand, the proportion of category sales and style analysis, color application, key category analysis, popular element application, summary+development extension recommendation.

  • The TOP Ranking of Down Jacket

    2023-12-25 63593

    The TOP Ranking of Down Jacket

    According to the analysis of the top 100 downloads of cotton down for men's and women's clothing from November to December in POP, the fashion and leisure style for men's clothing is more prominent, followed by the fashion and functional style, and the middle style is mainly used for women's clothing. It is worth noting that some new Chinese style down jackets have still received a lot of attention from users this month. In terms of silhouette, the loose and straight fit version is the main one, followed by the A-line version, including straight bread jacket, lightweight down jacket, down vest, motorcycle jacket, etc; In terms of craftsmanship details, protective hoods, contrasting color splicing, modular deconstruction, and stitching are given special attention; On the fabric side, fabrics with special textures, such as corduroy and fleece, are highly valued.

  • The Xiaohongshu Data Analysis of Womenswear in December

    2023-12-22 63730

    The Xiaohongshu Data Analysis of Womenswear in December

    Xiaohongshu official operations, based on the platform dynamics every month, insights into fashion trends, and launches popular topics in various fields for creative inspiration collisions. Some topics are combined with activity forms for effective fashion promotion. In December, in the fashion field, the following topics are launched: #AutumnWinterFashion-Gray Style, #AmbientFeel-Christmas Style, #KoreanFashion-Korean High School Girl, #WorkplaceCommuteFashion, #Sportswear-Blokette Sporty Girl Style. These 5 topics are sorted and presented according to their popularity.

  • Jeans -- The Data Analysis of Women's Denim E-Commerce in November
    Data Reports

    2023-12-19 19706

    Jeans -- The Data Analysis of Women's Denim E-Commerce in November

    According to the price distribution data of women's clothing products sold on Taobao in November, the price of jeans for Taobao women's clothing is mainly concentrated between ¥ 40- ¥ 130, accounting for 51.83%. Secondly, the proportion of 130 to 270 in the low to medium price range is 28.28%, while those above 270 account for 10.96%, and the proportion of 0 to 40 in the low price range is 8.93%. This indicates that the Taobao women's clothing and jeans market is mainly based on the affordable market, with most products priced in the middle to low range, which is in line with the purchasing power and consumption habits of a large number of users. Due to the fact that the majority of the styles are based on basic styles, the reference value for this report is relatively low. Therefore, mid-range sales data is selected for analysis. The high proportion of price bands reflects the general positioning of women's clothing products on the Taobao platform as affordable and suitable for the purchasing power of general consumers. The styles used for data reference are very few and may be reduced according to the platform's shopping activities. Therefore, some prices in this article may have original prices.

  • Sweaters -- Data Analysis of Womenswear E-Commerce on TikTok
    Hot

    2023-12-14 31217

    Sweaters -- Data Analysis of Womenswear E-Commerce on TikTok

    According to the analysis of the proportion chart of sales price belt of Tiktok women's sweaters in November, the highest price is 40~129/RMB, reaching 49.83%, and the lowest price is more than 280/RMB, accounting for 6.51%. 0~40 yuan is a relatively basic style and single item in Tiktok, accounting for 23.65%. This report focuses on the sales price of a large number of styles in the range of 129~280, which is more affordable and has many style quality references. Very few benchmark brands are above 280. For more details, please refer to the following report.

  • LYST Year in Fashion 2023
    Data Reports

    2023-12-13 24860

    LYST Year in Fashion 2023

    Quiet, shocking, virtual, viral; how would you describe this year in fashion? Over the last twelve months, the trend cycle blazed through moods and moments, with fashion driving some of the year’s biggest cultural talking points. While some shoppers boldly embraced fashion’s fearless, fantasy spirit, others sought more low-key looks, increasingly leaning towards quality and timelessness as the new vectors for value. Here are the stand-out stories that shaped what we wanted to wear in 2023, according to Lyst search data from 200 million online fashion shoppers this year.

  • Miu Miu Style -- The Popular Style of E-Commerce Womenswear Brand

    2023-12-01 49120

    Miu Miu Style -- The Popular Style of E-Commerce Womenswear Brand

    Miu style outfit is a fashion style that combines artistic atmosphere and girlishness, and it always exudes a hint of rebelliousness with its emotional characteristics and avant-garde designs, meanwhile depicting the dreamy images that girls desire. Depending on different emphasis, Miu style outfits can be divided into four categories: sophisticated heiress, trendy bookworm, informal college, and intellectual sporty. These different styles cater to the fashion needs of different groups of people, showcasing diverse and versatile images of young girls.

  • 2023 Double Eleven Data Analysis of Women's Down Jacket
    Data Reports

    2023-11-17 16842

    2023 Double Eleven Data Analysis of Women's Down Jacket

    November 11th was the peak demand period for cotton down jackets during the entire Double Eleven period, and there was a slight fluctuation on October 30th stimulated by the first wave of warm-up activities. Cotton down jackets, as non consumable items, are more likely to be purchased according to actual needs compared to consumers who generally hoard electronic products, daily necessities, etc. Therefore, they are in the most enthusiastic demand on the day of Double Eleven.

  • 2023 Double Eleven Data Analysis of Women's Knitwear
    Data Reports

    2023-11-16 17051

    2023 Double Eleven Data Analysis of Women's Knitwear

    The trading trend of women's double 11 sweaters in the past three years has shown a significant downward trend. From the transaction amount during the period of 10.30 to 11.05, it can be seen that the Double Eleven sales period entered on 10.30, and the transaction amount reached its highest during the period. During the period of 11.06 to 11.12, the trading trend showed a downward trend due to long pre-sale times, returns, actual consumer demand, and consumption downgrades.

  • Dress -- The TOP Ranking of Womenswear

    2023-11-13 73863

    Dress -- The TOP Ranking of Womenswear

    According to the analysis of the top 100 women's clothing dresses downloaded by users in October, the clothing market in the past month has shown a focus on traditional Chinese style and commuting style. In terms of silhouette, casual and commuting waisted shirts and skirts account for a relatively large proportion. In terms of details, the focus is on ruching, twisting, and studded sequins, while in terms of patterns, plants and flowers are important design elements.

  • Down Jacket -- The TOP Ranking of Womenswear

    2023-11-02 51597

    Down Jacket -- The TOP Ranking of Womenswear

    According to the analysis of the top 100 women's clothing cotton and down data on user downloads in October, the minimalist style is more prominent, followed by fashion, leisure, young ladies and other styles. It is worth paying attention to that some new Chinese style down jackets have received a large number of users' attention this month. In terms of silhouette, the loose straight body version is the main one, followed by the A-line version, including short bread jacket, lightweight down jacket, down vest, slim long down jacket, etc; In terms of process details, heterogeneous splicing, detachable design, geometric stitching, etc. are given special attention; In terms of fabrics, fabrics with special textures, such as knitted fabrics, corduroy, and fleece, have been given special attention.

  • Women's Knitwear -- The E-commerce Data Analysis of SHEIN

    2023-10-20 51689

    Women's Knitwear -- The E-commerce Data Analysis of SHEIN

    The POP market research team conducted data analysis on women's sweaters from SHEIN cross-border e-commerce in this issue, focusing on platform simplicity, style recommendations, new trends in IP co branding, data sales analysis, hot sales rankings, fashion trends, and key styles. Relevant content extraction and design points are carefully followed in the report.

  • Shirt -- The TOP Ranking of Womenswear

    2023-10-11 70626

    Shirt -- The TOP Ranking of Womenswear

    According to the analysis of the top 100 women's clothing shirt data downloaded by users from September to October, the shirt market in the past month has shown a trend dominated by romantic French style and simple commuting. The pattern elements of stripes and plant flowers are widely used, and the perspective shirts of chiffon fabric and lace stitching design in details are worth paying special attention to.

  • Sweet Cool Girl -- The Comprehensive Analysis of Womenswear E-commerce Brand

    2023-10-09 21786

    Sweet Cool Girl -- The Comprehensive Analysis of Womenswear E-commerce Brand

    Sweet and cool young ladies blend sweet and trendy elements, showcasing the delicate, romantic, cool, hot and diverse images of young girls. Sweet and cool girls like to wear short skirts, dresses, and sweet style tops, paired with handsome denim jackets or leather jackets, showcasing the perfect balance between sweetness and coolness. At the same time, they also pay attention to details and like to use sweet elements such as lace, sequins, feathers and other decorations to showcase the cuteness and romance of girls; Or use leather or metal materials to show a tough and unrestrained side.

  • September -- The Analysis of Popular Patterns

    2023-09-28 40920

    September -- The Analysis of Popular Patterns

    Regarding the summary of external patterns, this month's POP focuses on cross industry analysis from the aspects of seed planning, Renaissance, fruit and vegetable teams, dynamic Asian Games, BLACKPINK collaboration, as well as painting techniques such as spray painting and X-ray. The Asian Games will open in Hangzhou this month; The PRADA Seed Program grows flowers worldwide to promote beauty, care, and love; The realistic fruit and Renaissance Titian paintings from Burberry Show in the spring and summer of 2024 will be exhibited in Shanghai, and BLACKPINK x Verdy's co branded flash is widely loved. Spray painting graffiti and X-ray techniques have received attention, and the following is a specific analysis of popular patterns.

  • Down Jacket -- The TOP Ranking of Womenswear

    2023-09-20 46554

    Down Jacket -- The TOP Ranking of Womenswear

    According to the analysis of the top 100 women's cotton and down downloads by POP8-September user volume, the proportion of simple European and elegant style is relatively high, accounting for about 40%, followed by fashionable casual, sporty casual, and other styles. In terms of silhouette, loose-fitting styles are predominant, and lightweight down jackets, shiny down jackets, straight-fill down jackets, short bread jackets, reversible designs, and others have received more attention. In terms of craftsmanship details, heterogeneous splicing, irregular pattern stitching, and detachable designs are of particular interest. As for fabrics, special textured fabrics such as corduroy, knit fabrics, flannel, leather, and others have been given special attention.

  • The TOP Ranking of Women's All-over Pattern

    2023-09-04 62938

    The TOP Ranking of Women's All-over Pattern

    According to the TOP10 list, abstract tie-dye patterns have been popular recently. Floral elements as a major trend in women's clothing occupy a significant proportion in the market, with artistic techniques being highly favored by consumers, such as graffiti, watercolor, oil painting, etc. Abstract and blurry floral patterns deserve special attention.

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