Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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2024-01-31 63952
2023 Womenswear Fashion Report
This ranking is a comprehensive ranking based on the 2023 POP backend browsing index, download index, and social media hot brands, and these three indices are rated based on actual situations. Based on the interactive data of browsing, searching, and downloading in the POP backend, we have selected the top 10 hottest brands for women's clothing in the year, in order to better understand industry trends and new season development.
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2024-01-17 6457
Leather and Fur -- The TOP Ranking of Womenswear
Extract the top 10 downloaded styles (1-5, 6-10 from left to right) from the database of women's leather clothing and fur products in POP. The overall style is mainly single leather jackets, focusing on material aging, splicing technology, and practical silhouettes. Scratching leather is an important process, deepening the sense of aging and increasing fashion, and attention is also paid to stitching details.
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2024-01-17 40040
Down Jacket -- The TOP Ranking of Womenswear
According to the analysis of the top 100 women's clothing cotton down data on user downloads from POP 2023.12 to April 2021, fashionable and casual styles account for a relatively heavy proportion, followed by middle-aged and outdoor functional styles. It is worth noting that the new Chinese style down jacket has received increasing user attention this month, with loose and short down jackets as the main silhouette, including cropped bread jackets, lightweight quilted jackets, down vests, etc; In terms of craftsmanship details, detachable design, heterogeneous splicing, block surface segmentation stitching, geometric stitching, etc. are given special attention; On the fabric side, fabrics with special textures, such as knitted fabrics, leather fabrics, etc., are given special attention.
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2024-01-11 37943
Down Jacket -- The Data Analysis of E-Commerce Womenswear
From the sales trend of down jackets on Taobao and Tmall platforms, it can be seen that the weather started to cool down in October, and the demand for down jackets gradually increased. In November, due to the promotion of the Double Eleven event, the demand for down jackets reached its first peak. In early December, due to factors such as a sudden drop in temperature, the hot wave of northern travel, and the Taobao platform's good price festival, the demand for down jackets once again reached its peak.
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2024-01-03 5706
Leather & Fur -- The Data Analysis of Womenswear E-Commerce
Market analysis of women's clothing and fur market:-The data shows that the sales volume of women's fur in December 2023 was at a high level in nearly a year. The analysis shows that the demand for fur in the market is influenced by the season, with higher demand in autumn and winter. Judging from market demand trends, the sales index of women's clothing and fur products is expected to significantly increase in October, November, and December. Analysis of the proportion of transaction prices for women's clothing and fur: -The data shows that products priced between 1000 and 3000 yuan account for the largest proportion, reaching 34.2%. The price range of 5000 yuan ranks second, accounting for 27.9%. This indicates that there is a significant market demand for mid to high priced products in women's clothing and fur. Development suggestions: -Development: Based on market demand trends, the fur category is in its peak season in December, and some popular categories can be added to quickly increase sales. Please refer to the analysis below for details.
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2023-12-30 36290
2023 Fashion Data of Down Jacket
Based on customer search interaction data and market research, data analysis was conducted on the hot search items and styles of cotton down for men and women's clothing in 2023. In terms of style design, fashionable and casual, simple European and elegant, as well as Japanese and Korean styles, and sports and leisure styles have received continuous attention from the market and remain popular; Among them, the simple European style has the highest proportion of cotton down in women's clothing, up to 28%, and the sports and leisure style has the highest proportion of cotton down in men's clothing, up to 21%; It is worth noting that women's clothing made of cotton down has received additional attention in 2023 for its fashionable function and outdoor sports style, as well as the new Chinese style.
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2023-12-28 5661
2023 Top Hot List of Leather and Fur
This ranking is a comprehensive ranking based on the 2023 POP backend browsing index, download index, and social media hot brands, and these three indices are rated based on actual situations. Based on the interactive data of browsing, searching, and downloading in the POP backend, we have selected the top 10 hot search lists for various types of women's clothing and fur products in 2023, in order to better understand industry trends and new season development. Click on the link to enter the TOP 5 brand style entrance: PRADA, FENDI, LOEWE, Hermes, Brunello Cucinelli.
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2023-12-25 43269
Overcoat -- The TOP Ranking of Womenswear
According to the analysis of the top 100 women's coat downloads from November to December, the recent one-month coat market has shown a dominant focus on elegant commuting style. Among them, the proportion of relaxed and luxurious bathrobe-like silhouettes has significantly increased. In terms of details, there is an emphasis on casual hooded designs, draped shawls, and standing collars.
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2023-12-25 65808
The TOP Ranking of Down Jacket
According to the analysis of the top 100 downloads of cotton down for men's and women's clothing from November to December in POP, the fashion and leisure style for men's clothing is more prominent, followed by the fashion and functional style, and the middle style is mainly used for women's clothing. It is worth noting that some new Chinese style down jackets have still received a lot of attention from users this month. In terms of silhouette, the loose and straight fit version is the main one, followed by the A-line version, including straight bread jacket, lightweight down jacket, down vest, motorcycle jacket, etc; In terms of craftsmanship details, protective hoods, contrasting color splicing, modular deconstruction, and stitching are given special attention; On the fabric side, fabrics with special textures, such as corduroy and fleece, are highly valued.
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2023-12-22 64499
The Xiaohongshu Data Analysis of Womenswear in December
Xiaohongshu official operations, based on the platform dynamics every month, insights into fashion trends, and launches popular topics in various fields for creative inspiration collisions. Some topics are combined with activity forms for effective fashion promotion. In December, in the fashion field, the following topics are launched: #AutumnWinterFashion-Gray Style, #AmbientFeel-Christmas Style, #KoreanFashion-Korean High School Girl, #WorkplaceCommuteFashion, #Sportswear-Blokette Sporty Girl Style. These 5 topics are sorted and presented according to their popularity.
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2023-12-20 5642
Leather & Fur -- The TOP Ranking of Womenswear
Extract the top 10 downloaded styles (1-5, 6-10 from left to right) from the database of women's clothing, leather, and fur products from POP11-December. The overall style is mainly composed of cashmere and leather, and with seasonal changes, spring and summer single leather jackets are the key development items, which have recently received high attention. Sports patchwork down jackets not only provide warmth but also enhance quality, making them a popular item among young consumers.
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2023-12-14 33715
Sweaters -- Data Analysis of Womenswear E-Commerce on TikTok
According to the analysis of the proportion chart of sales price belt of Tiktok women's sweaters in November, the highest price is 40~129/RMB, reaching 49.83%, and the lowest price is more than 280/RMB, accounting for 6.51%. 0~40 yuan is a relatively basic style and single item in Tiktok, accounting for 23.65%. This report focuses on the sales price of a large number of styles in the range of 129~280, which is more affordable and has many style quality references. Very few benchmark brands are above 280. For more details, please refer to the following report.
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2023-12-13 39560
The Data Analysis of Womenswear E-Commerce
Based on recent Taobao hot search keywords, the following TOP10 consumer hot search list (women's clothing) has been compiled. The content of the list is mainly based on product and style dimensions, and summarized as follows: trendy nerd style, Dirty fit style, ABG spicy girl style, Korean style coat windbreaker, half zipper design sweater, corduroy wide leg pants and other hot search content.
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2023-12-13 28129
LYST Year in Fashion 2023
Quiet, shocking, virtual, viral; how would you describe this year in fashion? Over the last twelve months, the trend cycle blazed through moods and moments, with fashion driving some of the year’s biggest cultural talking points. While some shoppers boldly embraced fashion’s fearless, fantasy spirit, others sought more low-key looks, increasingly leaning towards quality and timelessness as the new vectors for value. Here are the stand-out stories that shaped what we wanted to wear in 2023, according to Lyst search data from 200 million online fashion shoppers this year.
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2023-12-07 65540
Shirt -- The TOP Ranking of Womenswear
According to the analysis of the top 100 women's clothing shirts downloaded by users in November, the shirt market in the past month has mainly focused on sexy and modern, simple and elegant items, followed by some Miu style items that have also made it to the list. The straight and short styles on the silhouette have shown high attention. In terms of details, the focus is on exquisite standing collar and cross twist design. In terms of fabrics, modern commuters mainly use lightweight thin gauze and satin silk. The classic stripes on the pattern remain the focus of this season.
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2023-12-07 64608
Knit Cardigan -- The TOP Ranking of Women's Knitwear
Based on the analysis of the top 100 women's knit cardigan data downloaded by users in November, we found that the quiet luxury style women's sweater and cardigan has attracted much attention from users and become a key design direction in the women's sweater and cardigan market. In addition, the design of the pattern is highly anticipated, showcasing a minimalist commuting style. At the same time, needle organization design and local decorative embellishments have also received widespread attention.
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2023-12-05 17776
Quiet Luxury -- The Analysis of The M The E-Commerce Womenswear Brand
The new winter 2023 collection of THE M focuses on expanding the autumn and winter collection with gray and brown tones, presenting a high degree of practicality and versatility. The design adopts a loose and large silhouette, and the casual wrap design adds a lazy atmosphere.
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2023-11-29 11351
Minimalist and Luxury -- The Analysis of CHICJOC The Womenswear E-Commerce Brand
The POP market research team for this issue will cover seven modules: CHICJOC brand theme introduction, category sales proportion and style analysis, color application, key category analysis, popular element application, summary+development extension recommendation.
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2023-11-18 37925
The Cross-Border E-Commerce Data Analysis of Women's Down Jacket in November
According to Amazon data, in the best-selling category of autumn and winter women's clothing, down jackets account for 14.07%, quilted lightweight jackets account for 3.07%, fur accounts for 8.76%, and coats account for 6.34%. This shows that down jackets have a relatively high proportion and show great market potential. For cross-border e-commerce, optimizing product design, improving quality, and continuously innovating to launch attractive marketing activities can further increase the exposure and sales of products on cross-border platforms such as Amazon.
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2023-11-17 18209
2023 Double Eleven Data Analysis of Women's Down Jacket
November 11th was the peak demand period for cotton down jackets during the entire Double Eleven period, and there was a slight fluctuation on October 30th stimulated by the first wave of warm-up activities. Cotton down jackets, as non consumable items, are more likely to be purchased according to actual needs compared to consumers who generally hoard electronic products, daily necessities, etc. Therefore, they are in the most enthusiastic demand on the day of Double Eleven.
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2023-11-16 18749
2023 Double Eleven Data Analysis of Women's Knitwear
The trading trend of women's double 11 sweaters in the past three years has shown a significant downward trend. From the transaction amount during the period of 10.30 to 11.05, it can be seen that the Double Eleven sales period entered on 10.30, and the transaction amount reached its highest during the period. During the period of 11.06 to 11.12, the trading trend showed a downward trend due to long pre-sale times, returns, actual consumer demand, and consumption downgrades.
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2023-11-14 67502
The TOP Ranking of Women's Knitwear in October
Based on the analysis of the top 100 women's sweater and pullover data downloaded by POP users in October, we found that fashionable and casual style women's sweater and pullover have attracted much attention from users, becoming a key design direction for women's sweater and pullover, followed closely by the simple and elegant style. At the same time, attention has also been paid to the details of needlework organization and embroidery techniques.
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2023-11-13 75359
Dress -- The TOP Ranking of Womenswear
According to the analysis of the top 100 women's clothing dresses downloaded by users in October, the clothing market in the past month has shown a focus on traditional Chinese style and commuting style. In terms of silhouette, casual and commuting waisted shirts and skirts account for a relatively large proportion. In terms of details, the focus is on ruching, twisting, and studded sequins, while in terms of patterns, plants and flowers are important design elements.
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2023-11-10 41977
Suit -- The TOP Ranking of Womenswear
According to the analysis of the top 100 women's suit data on user downloads in October, the focus of the suit market in the past month has been mainly on Chinese style old money style and elegant commuting style, followed by some Chanel styles that have also been included in the list. In terms of silhouette, the commuting oriented slim fitting short style and wide shoulder X-shape have shown high attention. In terms of details, focus on heterogeneous splicing and strap design.